Linkby

Want $/£250 to try Linkby for the first time? We'll give you free money when you submit your first BFCM campaign with us. 🛍 ✨ Getting started is as easy as 1️⃣ , 2️⃣, go: STEP ONE: Watch our CEO and co-founder, Chris Wirasinha, explain the importance of getting your BFCM campaigns submitted ASAP to lock in premium editorial coverage during the busiest (and most competitive!) sales period of the year. STEP TWO: Create a new advertiser account and use the code BFCM24 when prompted to have $/£250 instantly apply to your first campaign with us*: https://lnkd.in/gcEGvqRG. Have questions? Drop us a DM or book a free demo with our Partnerships team to get started on the right foot: https://lnkd.in/efwhUPfX. #Linkby #BFCM #AffiliateMarketing #Partnerships *Offer expires November 20!

🇦🇺 Say g’day to our four new Linkby recruits in Australia! 🇦🇺 ⭐ Paige Mansikka: Based in Sydney, Paige is our new Customer Success Executive. After two years as a Partner Manager at Pinterest, Paige is well-versed in handling client relationships and campaign management and has hit the ground running with Linkby as a result. ⭐ Jaymie Walker: Also based in Sydney, Jaymie joins us from Pedestrian Group to help us manage our Tier One agency relationships. With over eight years of experience under her belt, we're thrilled to have her on our team. ⭐ Bec Hawkins: Like Jaymie, Bec also joins us from Pedestrian Group, where she spent the last 2+ years working on big agency and brand partnerships. As our first-ever Queensland-based Partnerships & Growth Manager, Bec will help steer partnerships with Brisbane agencies, as well as manage national direct clients, too. ⭐ Conor Robinson: Conor is our new Brand Partnerships & Growth Manager. With close to four years experience in SEO and content marketing from his time at Webprofits, we know he'll be a seamless fit into our team to help supercharge brand growth. As always, if you're interested in joining Linkby, then be sure to follow our page and keep an eye on the Jobs section for future opportunities. #Recruitment #Hiring #StaffAndCulture

BFF = Big Fig x Forbes! 🤝 Created by a father-daughter duo, Big Fig Mattress Mattress is the perfect example of a brand that developed a product based on a deep understanding of its customer’s needs. The US company creates extra sturdy and supportive mattresses and bed frames for plus-size sleepers.  😴 Keen to spread its message of body positivity, the brand pitched their Labor Day sale campaign to Forbes. The powerhouse publication didn't sleep on the opportunity and included the mattresses in four (!) different articles — including two dedicated pieces. 💪 You can check out one of the brilliant write-ups below! https://lnkd.in/gdZphTyP #HotOffThePress #eCommerce #Linkby

According to the Advertising Council Australia's Create Space Census 2023, only 12% of ethnic minorities hold C-Suite positions across the Australian media, advertising and marketing industry. In other words, cultural representation is something that’s desperately missing in local company leadership. 💡 It’s a matter that led four senior industry leaders to start Smelly Lunch Stories, a not-for-profit organisation that hopes to change the lack of diversity in leadership roles. Dentsu Creative’s Graham Alvarez-Jarratt, It's Friday’s Michelle Miroforidis, Mediahub Worldwide’s Linda Fagerlund and BWS' An Le named the initiative after a universal school memory that many immigrant children experience – including that of our Co-Founder, Chris Wirasinha. Reflecting on his own experience, Chris shared: “Ever since I was a 10-year-old, swapping my curry sandwiches for my friends' plain chicken ones as the only brown kid in my entire school, I had a sense of otherness. I've been fortunate enough to turn this ability to stand out into a superpower and love helping the next generation of media talent do the same.” Chris will be joined by an amazing line-up of speakers from across the industry including An Le herself, Gambol Creative’s Camey O'Keefe’ as moderator and WPP’s ANZ President, Rose Herceg. ⭐ Smelly Lunch Stories will kick off with its first event on October 31 at social enterprise restaurant, Kyiv Social in Chippendale. To catch Chris’ talk, you can grab yourself a ticket to the event here: https://lnkd.in/gkMMD_Cj #DiversityinMedia #LinkbyxSmellyLunchStories #SmellyLunchStories

PR agencies 🤝 Linkby There’s plenty of room for traditional PR agencies to work together with Linkby to maximise a campaign’s success. Take Keto Australia’s most recent campaign, featuring AFL great Brendan Fevola’s weight loss journey. After losing over 30kg by following its diet plan, the brand’s PR agency – kafandco – utilised Linkby to score premium coverage with Australia’s biggest publishers. Working together with the PR agency’s Growth Marketing Manager, Kate Forrester, our team was able to establish the perfect hook that had publishers including Men's Health Australia and Seven West Media racing to hit accept. "I recommend Linkby to all my clients who are trying to scale from launch to $1m+ in revenue per month," Kate told us. "[I also] integrate the campaigns into my marketing retainers as it supports brands, drives traffic and tracks sale from the publishers selected." See more of what Kate had to say in the pic below, and read more about Brendan's Keto transformation here: https://lnkd.in/gxiAX_GE #LinkbyWins #PublicRelations #AffiliateMarketing

✨ Global Content Spotlight: Reverse Pitching Edition! ✨ It’s been exciting to see Reverse Pitching resonate with so many of our publishers since launch. Below, we've rounded up some of our most successful examples around the world so far. 📈  Cover multiple brands: BuzzFeed UK x Multi-Brand Listicle: Not only is BuzzFeed UK officially back as part of Independent Media, but the team has really doubled down on reverse pitching to work smarter, not harder. Case in point: They secured a whopping EIGHT Linkby brands for a Freshers Back to Uni round-up! https://lnkd.in/gq7uqeqJ 💰 Unlock spend: Tyla (UK) x New Balance: Don’t underestimate LADbible Group’s little sister Tyla. This was a bespoke pitch just for New Balance, which the brand happily accepted - even after telling Linkby they had no further spend until BFCM. Better still: a 24hr turnaround to finish the month on a high! https://lnkd.in/gH7e_p_h 🤝 Deepen a brand relationship: Seniors Discount Club (AU) x The Oodie: Last month, we shared that SDC pitched The Oodie and maxed out the budget in just four days. This month, SDC pitched The Oodie again, and the brand accepted in just 30 minutes – as they say, when you know, you know! https://lnkd.in/gB2ACG_m 📃 Lean into a lighter lift: theSkimm Newsletter (US) x quip.: With a short delivery window reverse-pitch to quip, theSkimm newsletter made a big impact. Featuring quip in their dedicated commerce section, 'Skimm Picks,' they maxed out the budget in just two days after the newsletter went live! https://lnkd.in/gf9MVngH 💸 Lean into SEO strategy: RUSSH (AU) x Hommey: From #AfterpayDay to a monthly ‘editor’s picks’ wrap, RUSSH has been a keen adopter of Reverse Pitching to secure brands for inclusions in its top-trafficking listicles. Hommey has accepted three briefs from RUSSH to date – including one for Christmas gift guides, proving it’s never too early to get your pitch in! https://lnkd.in/g6GH8y4G 🛍️ Drive hype for a sale: Rank & Style (US) x Thinx Inc.: Rank & Style knew that one of its fan-favorite brands, Thinx, was running a #LaborDay sale. Instead of waiting for a campaign to come to them, the team crafted a winning reverse pitch that captured the brand’s attention right away - and smashed through budget in just four days! https://lnkd.in/gpkGh575 Check back in next month for another look back at our biggest publishing wins! 🏆 #ContentSpotlight #LinkbyWins #ReversePitching

With over 100 tracksuits in her closet, millennials know that Paris Hilton is the original Juicy gal – which makes her recent collab with Vita Coco all the more fitting. To celebrate her new album 'Infinite Icon', the talented multi-hyphenate teamed up with #VitaCoco to launch a limited edition drink, The Iconic Tonic. Available at JOE & THE JUICE locations across the country, the hot pink beverage contains a cocktail of glow-inducing ingredients, including strawberries, apples, pineapples, pitaya powder, collagen, and, of course, coconut water. Daily Mail thought 'that's hot' when it landed in their #Linkby dash and quickly picked it up. Check out the piece below! https://lnkd.in/gKBiYs3b #HotOffThePress #CelebrityPartnerships

How would you like to supercharge your brand and take it global? 🌏 Luckily, that's the entire theme of the masterclass our Co-Founder Adrian Fagerlund and our Head of Partnerships (Australia) Pete Richardson are running at Partnerize’s Partnership Day Live on October 17 at the Sydney Opera House. During the session, you’ll learn how to craft the perfect content brief, add scale to your current affiliate activity and secure coverage with the biggest publishers around the world. As a special bonus, we’ll even introduce you to what we call ‘Sit-Back PR’, our exclusive tool that lets powerhouse publishers pitch directly to you. 😉 Register your interest via the following link: https://lnkd.in/eXt6aRUP And don’t forget to comment below if you want to tee up a chat! #PartnershipDayLive #Networking #Affiliate

In honour of #WorldEVDay 🚗 , bp pulse wanted to run a promotion offering 15 per cent off EV charging for two days. And what’s the easiest way to, ahem, fuel coverage about a discount your company is running? With a Linkby campaign, of course. 🔥 The team turned to our friends at Reach plc, who published four pieces of dedicated content on the deal across their network. Have a read of one of the speedy write-ups below! #LinkbyWins #HotOffThePress #Linkbyxbppulse

This week, our Head of Partnerships (UK & North America) Caitlin Hibbert and our UK Publisher Partnerships Lead Millie Talbot attended Mail Metro Media’s Upfront & Centre event in London. The event showcased strategies to engage audiences through innovative content across all their titles, including MailOnline and Metro. MMM also highlighted some new developments in podcasts, video, and social media – as well as a relaunch of the MailOnline app. The event was also a great chance to catch up with senior management at MMM and network with advertisers, as well as witness comedian Katherine Ryan and Olympian Katarina Johnson-Thompson up on stage. One noteworthy discussion the team enjoyed included Metro’s Editor-in-Chief, Debora Arthur. She explained that Metro often produce two (!!) pieces of content on the same story, each tailored to engage different audience groups. Recognising that generations consume media in diverse ways, Arthur emphasised the importance of allowing publishers to identify the angle or hook that will best resonate with their specific readers (exactly what we're all about!). #UpfrontAndCentre #MailMetroMedia #Networking