About us

We are The Oodie. We make the most, snuggly, cuddly, softer-than-soft comfort wear in the world. The kind of comfort wear that makes you feel all fuzzy inside like a big, warm hug. To say we have fun at work is an understatement. Officially certified as a Great Place To Work, our inclusive culture thrives on diversity, we embrace you for who you are and what comfort and joy you can bring to the table. While we’ll always be known as the world’s most popular wearable blanket company, we’re constantly evolving and expanding our product lineup. Next to Oodie wearable blankets, you’ll also find Sleep Tees, Robes, Pyjamas, Slippers and more to come! Stay tuned and follow us on our journey of creating a world of comfort.

Industry
Retail
Company size
51-200 employees
Headquarters
Adelaide
Type
Privately Held

Locations

Employees at The Oodie

Updates

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    13,580 followers

    Upside Down Comfort 🧟♀️😱 Get ready for an adventure with Eleven and the squad in our new collection! 🌟 Bringing Hawkins to the studio, this collection was highly requested by our Oodie Squad (and we finally made your dreams come true)! We’re thrilled to introduce Oodie™ Originals, cosy Sleep Tees, and our first-ever licensed Romper! ✨ A massive shoutout to the team for their incredible efforts in bringing this collection to life 🙌💪 Explore the collection below👇🎉

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    13,580 followers

    Ditch Your Dupe with The Oodie! ☁️   We launched our first ever brand activation, in London! 🎉    Our Oodie™ Originals are the World’s No.1 Wearable Blanket and we wanted to show everyone why!   We took over a busy corner in Shoreditch, London, to encourage people to #FeelTheOodieDifference and swap their wearable blanket dupe for one of our Oodie™ Originals.  We had on-the-spot prizes, giveaways, food, snacks, a live DJ, Oodie photobooth, and the chance to win a year’s worth of comfort 😱 Thank you to all the vendors who helped out. A massive shoutout the our Oodie Squad who lined up around the building, swapped their dupe and came in for the vibes. We are overwhelmed with all the love and support from our community.   All dupes will be donated to animal shelters across the UK, so stay tuned to find out where they all end up! And lastly, thank you to everyone at Oodie HQ and b. the communications agency, who helped us bring this to life! We couldn't have done it without the team.   Stay tuned for more exciting things to come 👀 

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    13,580 followers

    🌟 The Oodie’s Time To Shine Conference 🌟 This year, Team Oodie gathered in Adelaide for two action-packed days. Our annual conference is the highlight of the year, offering the chance to reconnect with colleagues from all cities, meet new team members (not through a screen), and celebrate our shared successes. The theme, Time To Shine, gave each team the spotlight to showcase their achievements and learn more about our collective vision for the future. Day 1 highlights - A thrilling ‘Amazing Race’ through Adelaide, followed by an unforgettable night of karaoke and drinks on a stunning rooftop. Day 2 - was all about inspiration, with guest speaker Damien Ryder sharing his powerful journey, and an insightful panel discussion with our CEO Belinda Barlow and Founder Davie Fogarty offering valuable insights into what lies ahead for The Oodie in 2025 and beyond. Stay tuned for a fun wrap up video (will make sure to include some of the karaoke clips). We’re already counting down to next year! 🎉

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    13,580 followers

    We have a maternity leave contract for a Paid Media Specialist (Meta) to join our Performance Marketing team at The Oodie. Based either out of our offices in Melbourne or Adelaide, this role gives one lucky person a chance to work with one of the best eCommerce teams there is! To Apply, click on this link: https://lnkd.in/g4ByeYNv

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  • View organization page for The Oodie, graphic

    13,580 followers

    Step Into Comfort 👟☁️ A few months ago we launched our newest product category, Shoes! We’ve created a line-up of styles for indoor cosiness and outdoor durability. Bringing you comfort from head to toe! As always, a massive thank you to the team for producing another incredible campaign 💖 Check our Shoes out below 👇🏼

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  • View organization page for The Oodie, graphic

    13,580 followers

    Meet Ood, our new Oodie Comfort Ambassador! ☁️    Ood is here to spread positivity, joy and comfort across our brand – sharing fun Oodie facts, being in upcoming campaign shoots, engaging with our amazing followers and simply here to make you smile! 😃 So follow our social channels to see what Ood gets up to! 👀

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  • View organization page for The Oodie, graphic

    13,580 followers

    Cosy up with Canteen Australia and The Oodie ☁️ We’ve teamed up with an organisation who believes in our mission, to inspire moments of happiness and comfort. Canteen is the only organisation in Australia dedicated to providing tailored support for young people impacted by cancer. From clinical trials to specialist counselling and opportunities to meet, connect and find joy with others who truly understand. We worked with ten Canteen youth leaders to create a design that represents young people’s experiences of cancer and the support they find at Canteen. They have been involved in all aspects of bringing this to life beyond the product development, from the shoot to the marketing. The collection is bright and colourful, it’s what Canteen’s all about when they’re together. 100% of profits are donated to Canteen Australia. Check out our official Canteen collection today > https://lnkd.in/gD_7TSPz

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