MarketingMag

This week's top stories at MarketingMag: OOH experts on the future of the industry, the power and pitfalls of targeting with precision on CTVs, the 15 drivers of digital experience at DX Vision 24, and stop ghosting your customers – the art of post-purchase wooing. Subscribe to our weekly newsletter at https://lnkd.in/gBr9YwQ8

Coming Up Roses founder Kelsey McCormick asks if you've ever felt like a brand ‘booty-called’ you? You know the drill, she says: you buy something, hear nothing for ages, then suddenly they pop up with a ‘u up?’ message. And you’re left thinking ‘who is this again?’ It’s a classic case of post-purchase ghosting, and it’s time we called it out for what it is: a missed opportunity to turn a one-time impulse purchase into a lasting customer relationship. #marketing #postpurchase #relationship

TV advertising has always been about reaching the masses, but Connected TV takes it a step further, offering not only broad reach but also the precision that traditional TV couldn’t deliver. Samsung Ads head of product marketing – APAC Samantha Cooke says streaming audiences were once out of marketers' reach, but that's all changing. As streaming becomes the go-to for Aussies, ‘streamflation’ is pushing viewers toward more affordable options with ads. #marketing #connectedtv #CTV

Noel Cook has a long history in Australia’s OOH market, having been at oOh! almost right from the start. Now the managing director of Wildstone Australia, Cook is bringing the international expertise of the global brand over into the local market. London-based Wildstone CEO Damian Cox and Cook spoke with MarketingMag about the future of the outdoor industry, the challenges, and the opportunities presented with the digitisation of the market. #marketing #ooh #outdoormedia #outofhome

This week's top stories at MarketingMag: Mailchimp declares Email is Dead, why in-app attribution is failing marketers, B2B buyers crave the right kind of thought leadership, and the six principles of persuasion. Subscribe to our weekly newsletter at https://lnkd.in/gBr9YwQ8

The business case for investing in thought leadership is clear: B2B decision-makers regularly consume thought leadership content, and it's is widely acknowledged to be more credible than marketing collateral. But Market Expertise founder and chief marketing officer Jacqueline (Jaci) Burns says producing low-quality thought leadership is arguably worse than producing none at all. #marketing #thoughtleader #thoughtleadership #b2b

As savvy and selective as today’s consumers might be, Keep Left behavioural strategist Harris Galloway says there’s no denying they have too much choice. To cut through the noise, brands need to understand the psychological levers at their disposal and harness these insights effectively. And when it comes to persuasion, there’s no greater playing field than retail. To get people to the checkout, you need to influence them. Sometimes subtly, other times overtly.

Arriving bright and early at Tumbalong Park for day one of SXSW Sydney, MarketingMag was treated to an exclusive first look at Intuit Mailchimp’s newest Aussie activation. In what was an immersive journey into the heart of email's cultural relevance, the exhibition leaned into the bold claims that email is perhaps a thing of the past. Spoiler alert: it isn’t dead. Not even close.

In the marketing world, assessing the impact of every dollar and attributing credit to advertising channels is the holy grail. However, for more than 20 years, digital marketers have been trained by ad platforms to value only digital touchpoints as contributing to the conversion. Yet NP Digital head of paid media Ash Dharan says it is becoming more and more apparent that this reliance on in-app attribution is flawed and leads to bad business decisions.

The Formula 1 Australian Grand Prix has just launched its new 'Expect Nothing Less' campaign for 2025. Independent agency BULLFROG has revitalised the brand for the upcoming F1 season with a new brand strategy, brand system and campaign. #marketing #campaign #formula1 #outofhome