MCoBeauty

At MCoBeauty, we love hearing from our customers about the products they'd like to see next. One of the most highly requested items was an Advent calendar, so naturally, we brought it to life!   In just a few days, the limited-edition calendar sold out both online at MCoBeauty.com and at BIG W, with the final in-demand stock launching at Chemist Warehouse this week.   The incredible demand, paired with our engaging marketing campaign, has driven this success. We've even received requests for a 24-day calendar, showing just how excited our customers are.   Check out the fantastic press coverage capturing the buzz around this launch. https://lnkd.in/gzMahkvS https://lnkd.in/g7XCve9x https://lnkd.in/gjJ5JmCT https://lnkd.in/gRwVMygc #MCoBeauty #LuxeforLess  

From our Skintember campaign, we gathered valuable efficacy results by providing individuals with products to try over a four-week period. We’re excited to share the outcomes from our skincare focus group, where participants followed personalised routines. It’s truly inspiring to see how our MCoBeauty products have made a positive difference in their skin journeys. #MCoBeauty #LuxeforLess

We are excited to share an update on our recent Skintember campaign at MCoBeauty! Throughout September, we invited customers to participate in a skincare focus group, offering them a unique opportunity to experience our products over a transformative 4-week period. Each participant received a personalised skincare routine tailored to their specific needs, allowing them to discover the benefits of MCoBeauty firsthand. We're thrilled to hear from four of our participants—Jacky, Cheynon, Allie, and Ana—about their transformative journeys with our skincare line. This initiative was made possible through the collaborative efforts of our teams, who worked together to create engaging content and coordinate a gifting campaign for influencers and customers to experience our products. #MCoBeauty #LuxeforLess

Meet Lily Lavigna, our General Manager of Sales - Pharmacy! With extensive experience driving sales growth and overseeing strategy and execution across all Vidacorp brands in Chemist Warehouse, Lily plays a pivotal role in our team. Her dedication, leadership, and results-driven approach ensure the success of every project she takes on. How long have you worked at MCoBeauty? 5 years in total, as I left and came back! Describe MCoBeauty in one word. Disruptive. What’s your favourite MCoBeauty product? XtendLash Mascara obviously! When you’re not at MCoBeauty what do you love doing? Spending time with my family; I have 2 young daughters. What is your number 1 beauty tip? Drink 3L of water everyday! #MeetTheTeam #MCoBeauty

Today, we hosted an R U OK? Day Morning Tea, an important reminder for all of us to take a moment to check in with our colleagues and loved ones. Starting a simple conversation can have a profound impact. If you're worried about a family member, friend, or workmate, you can make a real difference by following these four steps: 1. Ask R U OK? 2. Listen without judgment 3. Encourage action by offering support 4. Check in to see how they’re doing Together, we can help create a culture where it's okay to not be okay, and where help is just a conversation away. #RUOKDay #MentalHealthMatters #SupportEachOther VidaCorp Shelley Sullivan Sandy Mellis

Meet Morgan Taylor, our E-Commerce Trade Manager at MCoBeauty! Since moving from New Zealand to Sydney, she’s become an essential part of our Digital Marketing team. With a focus on process efficiency, data analysis, and eCommerce strategy, Morgan’s innovative thinking elevates the customer experience and strengthens everything she does. How long have you worked at MCoBeauty? 6 months. Describe MCoBeauty in one word. Ambitious. What’s your favourite MCoBeauty product? Grip Primer. When you’re not at MCoBeauty what do you love doing? My favourite way to start a weekend is a reformer pilates class followed by a coffee and pastry! This is a non-negotiable for me every week! What is your number 1 beauty tip? Keep it simple and find a routine that works for you! Everyone is different, but I do honestly believe a good make up look starts with a good skincare routine. #MeetTheTeam #MCoBeauty

Meet Kirra Duck, our talented Product Developer at MCoBeauty! With a keen eye for all things beauty, Kirra brings a unique blend of knowledge and innovation to every project she touches. Her dedication to MCoBeauty has been instrumental in our product development success, most recently showcased in her outstanding work on a Big W Limited Edition Collection. Kirra’s energy and attention to detail continue to propel our product growth across all categories. How long have you worked at MCoBeauty? 2.5 years all together now (I started as an intern in 2021, left during covid and then came back! I think they call that a boomerang employee). Describe MCoBeauty in one word. FUN. What’s your favourite MCoBeauty product? Ooooh my favourite is very niche, but it’s an OG! The Cheek & Lip Tint in shade Dusk, I still wear this daily. When you’re not at MCoBeauty what do you love doing? I've recently jumped onto the running band wagon (eye roll) so you'll find me hitting PB's along the water. What is your number 1 beauty tip? Find your signature scent! It will complete every look. #MeetTheTeam #MCoBeauty

Meet Georgie Phillips, our vibrant Social Media Executive at MCoBeauty! With a passion for all things beauty, Georgie brings creativity and innovative ideas to everything she does. Her dedication has been a key factor behind the success of our social media presence, most notably in the MCoBeauties Facebook community group, which has nearly reached 30,000 members in just four short months, as well as our Woolworths sale campaign in March which has around 2 million impressions across our social channels. Georgie’s ongoing drive and ambition have been essential in advancing our brand’s growth across all social platforms. How long have you worked at MCoBeauty? 6 months. Describe MCoBeauty in one word. Transformative. What’s your favourite MCoBeauty product? I absolutely adore our Peptide Lip treatments! My favourite shades are Buttercream & Vanilla Brulee. When you’re not at MCoBeauty what do you love doing? When I’m not at MCoBeauty, I love going to watch the AFL, trying out new restaurants and attending Pilates classes. What is your number 1 beauty tip? Sunscreen every day. #MeetTheTeam #MCoBeauty

Today, MCoBeauty & DBG Health are celebrating Daffodil Day! 🌼 By supporting this cause, we contribute to vital cancer research and help improve lives ✨   Let’s shine a light on this important day and honour those affected by cancer. Wear your daffodil proudly and join us in making a difference! 💛🌟   #DaffodilDay VidaCorp Shelley Sullivan

Did you catch Shelley Sullivan on Sunrise this morning with Natalie Barr and Matt Doran? She shared insightful stories about MCoBeauty and her passion behind the brand. Watch the full interview here! Seven Network Sarah Stinson