Matt Connell, Managing Director at MKTG, shares his key insights from SportNXT 🙌 From attracting new audiences to helping leagues innovate on and off the pitch, the opportunities are game-changing 💡 #SportNXT #sportsmarketing #fanengagement AFL - Australian Football League
MKTG Sports + Entertainment Australia
Marketing Services
Cremorne, Victoria 9,422 followers
MKTG - We Move at the Speed of Fans
About us
MKTG Sports + Entertainment is an entity of global sports powerhouse dentsu Sports International (DSI). With local offices in Melbourne and Sydney, the team works closely with its DSI colleagues across North America, Europe, and Asia. MKTG provides clients with a full suite of marketing services, including sponsorship consulting, research and analytics, brand experiences and events, in-stadium creative brand development and management. Locally, MKTG is the largest holder of stadium venue commercial rights in Australia and has deep specialism in stadium, event operations and sports presentation management services. MKTG is a major commercial partner of Cricket Australia, Football Australia, the World Surf League, and the Victoria Racing Club. The agency also works with many of the country's most powerful brands, including Mondelez, Jaguar Land Rover, Cadbury, Treasury Wine Estates and DoorDash. Learn more at mktg.com/au
- Website
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mktg.com/au
External link for MKTG Sports + Entertainment Australia
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- Cremorne, Victoria
- Type
- Privately Held
- Specialties
- Live & XP, Events, Entertainment, Sports, Sponsorship, Sports Marketing, and Venue Management
Locations
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Primary
Get directions
510 Church St
Level 7
Cremorne, Victoria 3121, AU
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Get directions
20 Windmill St
Millers Point, New South Wales 2000, AU
Employees at MKTG Sports + Entertainment Australia
Updates
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MKTG Sports + Entertainment Australia reposted this
Global Head of Product and Strategy for denstu Sports Analytics Craig Roberts shares some of his takeaways from SportNXT Melbourne 📽💡
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Stephanie Rudnick, GM of PR at MKTG, shares her key insights from SportNXT, including the powerful discussion between Lauren Jackson AO OLY and WNBL CEO Jennie Sager on the future of women’s sport, with moderator Jessica Robinson, CODE Sports🎙️🏀 #SportNXT #womenssport #WNBL
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"Opening Round is here to stay." 🏉 Steve Whately, Head of Business Solutions at MKTG, shares his key takeaways from a standout SportNXT keynote featuring AFL CEO Andrew Dillon and SportNXT Co-Founder Eddie McGuire. #SportNXT AFL - Australian Football League #AFL
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Our FanSpeed research reveals that 6 in 10 sports fans are now engaged in women’s sport, and perceptions of performance, coverage and access continue to climb 📈 The challenge? Building on this momentum. How can brands, rights holders, and broadcasters push women’s sport even further? Thanks to Minerva Network for sharing - glad see our research is adding value to the discussion. Let’s keep driving the conversation👇
Has Equity in Women’s Sport Grown? The Data Says Yes. Women’s sport continues to gain momentum—but are fans seeing true parity? A new report from MKTG Sports + Entertainment Australia and FanSpeed reveals promising trends: - 6 in 10 sports fans are now interested in women’s sport. - Perceptions of performance, coverage, and access have all increased from March 2023 to October 2024. - Fans overwhelmingly associate women athletes with being inspirational, likeable, progressive, and good role models. This data reinforces what we at Minerva already know - supporting women in sport means supporting strong role models who shape Australian society. As we look to the future, the challenge isn’t just sustaining this growth, but accelerating it. How can Australian sports organisations think bigger, bolder, and more ambitiously - drawing inspiration from global success stories like Angel City Football Club? What are your thoughts? We’d love to hear them in the comments! Stephanie Rudnick MKTG Sports + Entertainment Australia dentsu Sports Analytics #WomenInSport #EquityInSport #SportsInnovation #MinervaNetwork
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SportNXT 2025 sparked some powerful conversations on women’s sport. MKTG’s GM Partnerships & Events, Briana Doyle, shares her key takeaways! 🤓 #SportNXT #womensport
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MKTG Sports + Entertainment Australia reposted this
Martin Ansell Head of Strategy and Insights at MKTG Sports + Entertainment Australia shares his key takeaways from SportNXT Melbourne last week 💡 #sportnxt #sportsdata #sportsconference
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Celebration of Sport 2025 featured an incredible evening of networking among sports industry peers, all set against the stunning backdrop of the Melbourne skyline 🥂 We were rapt to bring this event to life as part of the official SportNXT agenda, thank you 🤝 Did you get a chance to see the trophy display? 🏆 #sportnxt #celebrationofsport Crown Resorts
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Oscar Piastri x Grill'd = A winning combo! 🏁 SponsorshipBI can now track the business impact of athlete partnerships and with the Formula 1® Australian Grand Prix starting this weekend in Melbourne, we’ve been tracking the impact of the Grill’d limited edition Oscar Piastri burger. Those who saw the partnership between Oscar Piastri and Grill’d were four times more likely to have made a transaction at Grill’d in the last three months 🍔 SponsorshipBI was developed by dentsu Sports Analytics and Fonto to understand the true business impact of sponsorships. #fullfunnelmeasurement #sportsdata #athletemarketing
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