MKTG Sports + Entertainment Australia

Mark your calendars! 📅 Next Thursday at the Sponsorship News Activation Showcase you can catch our Head of Business Solutions Steve Whately, in a discussion around precinct activations at international sporting events. He'll be joining key industry figures Shaun Moody, Tennis Australia, Laura Wordsworth (Wrigley), Asahi, and Paul Den of Banter 🤓 Find out more and secure your tickets ➡️ https://lnkd.in/g4ak39jg

Ink, Fries, and Viral Vibes 🙌   We’re beyond excited to share that we’ve been shortlisted for The Drum Awards in the Experiential: Breakthrough Event category for our work with DoorDash!   From free fries 🍟  to inked forever, our International Fries Day concept has been recognised, and we couldn’t be more thrilled. We are immensely grateful to our amazing client, DoorDash, for giving us this opportunity, and an enormous well done to the MKTG team for their outstanding efforts on this project. Stay tuned for the winner's announcement on November 11 at The Drum Awards in London 📍 Learn more about the campaign ➡️  https://lnkd.in/grM58Rvf

Today is World Mental Health Day. 💚🎗   To recognize the importance of mental health and taking time for ourselves, our entire MKTG team will be stepping away from our desks on Thursday, October 10th. Despite the busyness of this time of year, we prioritize our team's well-being to dedicate time to nurturing our individual well-being through engaging in meaningful connections and self-care activities.   We'll be back online on Friday, October 11th.  #wmhd2024

Up and away! ✈️ Virgin Australia is the latest major brand to trust Sponsorship.BI to understand the full-funnel impact of sponsorship. Sponsorship.BI has been developed by dentsu Sports Analytics and Fonto to solve a major industry challenge: only 17% of practitioners can confidently measure the business return of their sponsorships. Reach out to insights.au@mktg.com to find out more. #client #sponsorship #sports

Last month, Martin Ansell, our Strategy & Insights Director, travelled to the US to take part in a study tour in our New York City & Connecticut offices.    As part of this trip, he spent time with MKTG and dentsu Sports Analytics teams to immerse in their work, client projects and approach to sports and entertainment strategy. He also managed to make it along to the NFL 🏈 , baseball ⚾ and US Open 🎾 where many of our clients were activating. What an experience!

We are excited to share that today, our client, the Billie Jean King Cup, the World Cup of Women’s Tennis, announced a total player prize money purse of USD 9.6 million for the upcoming 2024 Billie Jean King Cup by Gainbridge Finals. 🎾 The finals will take place from 13-20 of November in Malaga, Spain. It will feature 12 qualifying national teams representing Australia, Canada, Czechia, Great Britain, Germany, Italy, Japan, Poland, Romania, Slovakia, Spain, and the USA, all competing country v country to be crowned world champions.   We are proud to support this organization and tournament as their PR and communications strategy agency of record with our partner Clair Ashley and celebrate this significant step towards gender parity and the continued momentum behind women’s sports.   For more information about the Billie Jean King Cup Finals, including tickets, head to their website at www.billiejeankingcup.com   #tennis #billiejeankingcup #worldcupoftennis #daviscup #gainbridge #genderparity #prizemoney #womenssports   

We are excited to share that today, our client, the Billie Jean King Cup, the World Cup of Women’s Tennis, announced a total player prize money purse of USD 9.6 million for the upcoming 2024 Billie Jean King Cup by Gainbridge Finals. 🎾 The finals will take place from 13-20 of November in Malaga, Spain. It will feature 12 qualifying national teams representing Australia, Canada, Czechia, Great Britain, Germany, Italy, Japan, Poland, Romania, Slovakia, Spain, and the USA, all competing country v country to be crowned world champions.   We are proud to support this organization and tournament as their PR and communications strategy agency of record with our partner Clair Ashley and celebrate this significant step towards gender parity and the continued momentum behind women’s sports.   For more information about the Billie Jean King Cup Finals, including tickets, head to their website at www.billiejeankingcup.com   #tennis #billiejeankingcup #worldcupoftennis #daviscup #gainbridge #genderparity #prizemoney #womenssports   

I am incredibly proud to have played a small part in leading the stellar MKTG Sports + Entertainment Australia MCG Connected Stadiums team, who delivered a fantastic Grand Final day at the Melbourne Cricket Ground this past weekend.  Some of the team members I had the privilege of supporting came through the MKTG graduate program and it's been lovely to work with a talented group of upcoming professionals in the industry whose positivity, energy (I lost count of how many stairs we climbed and laps made of the stadium), and tenacity has been inspiring. I'm super grateful for the incredible work we've achieved together!  #connectedstadiums #technology #iptv #gradprogram #futuretalent #sport #sportspres #events #afl #mktg #freelancer #mcg

After the success of last year, MKTG will once again be taking part in the 2024 Melbourne Marathon. 👟   This year we have a total of 26 staff registered, running variously in the 5km, 10km, half and full marathons.   Off the back of 2023, we have decided to continue our partnership and will be supporting a not-for-profit charity, called Shuffle & Strides, whose mission it is to promote mental health well-being, create a supportive community and raise awareness about mental health through physical activity and advocacy.   If you would like to support our fundraising efforts and the great work Shuffle & Strides carry out, feel free to donate to our page by following link: https://lnkd.in/g9xDDXdq

As we wrap up another outstanding AFL season, we’d like to thank the team and all our partners, who have helped mark our 20th year as our best year yet. Continuing to raise the bar, your dedication to craft and industry-wide engagement is unparalleled. Bravo! 🎉