Nature

It's been a big week at Nature Melbourne as we welcomed Rory Foye and James Ruta as Senior Consultants to the team. Rory joins us from the UK, where he led insights and analysis for the Foreign, Commonwealth & Development Office. His experience in managing complex projects will undoubtedly bring a fresh perspective to our team. James comes from Platform One, where he was a Research Manager, and brings a solid foundation in insight methodologies. He was also a brilliant youth Co-Chair at this year's Human Insights conference. Welcome aboard, Rory and James! It's great to have you both here. #natureinsights #mrx #BCorp

Last year, our research accurately forecast record Black Friday growth, with over AUD $8.7 billion spent during the event. This year, with cost-of-living pressures rising, we're expecting a shift. While Black Friday will still be a key retail event, we anticipate slower growth as consumers, particularly younger shoppers, become more value-conscious. Now, more than ever, it’s vital for retailers to understand the changing consumer behaviour shaping this year’s event. To find out more and access the report, get in touch with Paddy Cain at paddy@nature.com.au. #natureinsights #mrx #blackfriday

We chopped enough mushrooms to fill a fridge! Last week, some of our team in Melbourne had a brilliantly rewarding experience volunteering with FareShare, a charity that’s been cooking free, nutritious meals for Australians in need since 2001. Operating Australia’s largest non-profit kitchens, their chefs and volunteers work together to prepare and pack meals on a large scale. In just one session, we helped prepare over 1,000 meals. That’s 1,000 people who will have a nutritious meal this week and we know that's barely touching the sides in the community. As a B Corp business, opportunities like align with our value of Positive Impact, and we’re proud to give back to our community. We know the meals we helped prepare will go to those who need it most, including homeless shelters, women’s refuges, and First Nations communities. If you're looking for ways to make a difference, please check out FareShare and see how you can help!    A huge thanks to Rosemary Kelly the team at FareShare having us and for all the incredible work that you do. #natureinsights #mrx #BCorp #positiveimpact

Here is some of our team in Sydney in the afterglow of a two-day Presentations as Performance program with the inimitable Harli Ames. At Nature, our people often tell us they’ve learned faster here than anywhere else, and it’s no surprise. We have an always-on learning and development program that runs year-round, offering a mix of technical and behavioural skills for all levels. This workshop was simply another great example of our core value, Seek Growth, in action—empowering the team to keep on growing in every which way! The team in Melbourne can't wait to do the program with you too in November Harli Ames! #natureinsights #mrx #seekgrowth James Jayesuria Lizi Pritchard John Crowley Perera-Shaw Sarah Niessen Nicole Hoffmann Ali Bruce Hannah Ahthiong

We’re excited to announce a new partnership with Mission Foods and this week we kicked-off our first project together. Here’s the consulting and strategy team enjoying a brand ‘immersion’ session. 🌮😉   Maria Mitropoulos Elizabeth Koukeris Emma Tommasini Chris Mason Aliya Hasan Alex Durrant #natureinsights #mrx #missionfoods #FMCG

Footy fever is alive and well at Nature with both the AFL and NRL grand finals upon us! Last week, we had a cracking time at our weekly Nature Tools Down Thursday thanks to Josh Paterson and Sam Foote our resident footy hosts: -Pizza and beers to kick off the long weekend (as it should be!) -A sweep where everyone picked their AFL player and became an instant “expert” -A very competitive Katy Perry quiz – because guessing how she’d tackle the performance was serious business   We also sent two lucky fans off to the game! Only Tabitha Kelly came back a winner, but Perri Moustoukis, it looked like you had a blast even if the Swannies forgot to show up for the second half... 🤦   Who are you tipping this week -The Panthers or The Storm?   #natureinsights #footyfever #toolsdownthursdays

Last week we celebrated our second anniversary as a B Corp.   For us, being a certified B Corp represents our commitment to doing good - not just for the business and our clients but for our community and the environment too.   As part of our now-established tradition, we marked the occasion for the third year, by heading out and to clean up the streets around our office. It’s a small but meaningful way to come together and see how easy it is to make a positive impact on our local community.   It also reminds us that anything we do together acts as a galvanising force for our team. When we spend time connecting beyond our day-to-day work, even picking up rubbish can be something fun to do with the added benefit of having a positive impact on our local area too.   It also connects to one of the traditions we embrace at Nature which is something that we've borrowed from one of our favourite books, Legacy by James Kerr which explores the lessons of leadership from the New Zealand All Blacks. It is a ritual called 'sweeping the sheds' which is about the importance of no one being above doing the small tasks.   For those unfamiliar with B Corp certification, it means being fully committed to balancing purpose and profit, with a focus on making a positive impact on employees, customers, and the community, while taking social and environmental responsibilities seriously. If you'd like to learn more, please do reach out directly or you can explore the movement here: https://lnkd.in/dEGKvJC #natureinsights #BCorp #MRX #sweepingthesheds

  We're stoked to have been deemed by this year's judges worthy of making the final in B&T's Research Agency of the Year category. This is the outcome of the individual and collective effort of our team of 60+, who engage day in and day out with our purpose and mission. As a proudly independent agency that delivers not just to our clients but also to the community and planet through our B Corp mission, this recognition means a lot. It’s so good to see how many indies are shortlisted this year, and the growth of B Corps in the list too. It also feels great to stand alongside a short list that looks like this one: Fifth Dimension Research and Consulting, PHD, Taboo, TRA, and Fiftyfive5, part of Accenture Song! https://lnkd.in/gx4YTsEq    #natureinsights #BTAwards #mrx #bcorp  

We’ve had a bit of a growth spurt in Sydney and are pleased to welcome Hannah Ahthiong to the team!   Hannah joins us this week as a Consultant, from the UK, where she was previously with Yonder Consulting. With her solid mix of research, strategy, and consulting skills, we’re looking forward to seeing the impact she’ll make. Welcome about Hannah. #natureinsights #mrx #bcorp

A huge welcome back to Michael Cullen!   After 12 months away, Michael’s returned to Nature – but this time in a new city. As our second member of the Sydney team, he helped establish the business in Sydney, and now he’s breaking new ground as our first team member in Queensland, stepping into the role of Associate Director. Michael will be working directly with our Queensland clients, bringing his top-notch consulting skills, deep research expertise, and sharp consumer insights back to the business. He’s a total legend who leaves no stone unturned, and we’re absolutely stoked to have him (and his endless curiosity) back on the team. #natureinsights #mrx #bcorp