Online Marketing Gurus

Not too late to level up your SEO for 2024! 🌐 Our Chief Growth Officer, Safwan Chowdhury, just took the stage in Session 2 of the OMG Academy! Get the full scoop on why SEO is critical in 2024, what’s evolving, and the strategies your online store needs to rank. The year’s not over – start making an impact today! ⚡️ Head to YouTube for the full session: https://lnkd.in/gCgtrkpb #OnlineMarketingGurus #SEOInsights #DigitalMarketing

It’s time for the third installment of OMG’s Black Friday Series! 🙌 In this segment, we’re shining a light on the 6 must-use Google platforms that are essential for effective Demand Generation. These platforms will help you connect with your audience, nurture leads, and ultimately drive conversions 📈 ✅ Google Display Network It’s more than just banner ads. Use responsive display ads that automatically adjust in size and format to fit across millions of websites and apps. Make sure your visuals scream “exclusive Black Friday savings” and target high-intent audiences who’ve already shown interest in your products. ✅ Google Discover Your ads can pop up right when people are scrolling for content that matches their interests. Use bold images and concise copy that get people to click on your Black Friday offer before they even realise they're in shopping mode! ✅ Youtube Shorts 15 seconds to grab attention, no fluff. Highlight your biggest discounts in fast-paced videos that hit home on urgency—like “24 hours only” or “while stocks last.” Keep it raw, human, and relatable. Test different hooks and see what drives people to your site. ✅ Google Maps Got a physical store? This is gold. Make sure your business is showing up with location-based offers. Think “20% off if you visit today” or “Pick up in-store to skip the wait.” Pin these deals right on Maps so shoppers nearby can find you in real-time. ✅ Gmail Skip the basic email blasts and aim for promo-rich, dynamic emails that show up in the ‘Promotions’ tab of Gmail. Include countdown timers for urgency or exclusive “click to claim” coupons that push them straight to your site when the deals go live. ✅ Google Search No one’s scrolling to page 2, especially on Black Friday. Bid smart on high-converting, long-tail keywords like “best Black Friday deals on [your product].” Write copy that reflects your unique offer—don’t just say “Black Friday Sale,” be specific about what makes your deal the one they need to click. Which platforms will you be utilising this Black Friday? 🤔 Let us know in the comments! #BlackFriday2024 #CyberMonday #BlackFriday #BFCM #BFCM2024 #OnlineMarketingGurus #DigitalMarketing #DigitalMarketingAgency

Welcome back to OMG's Black Friday Series! After last week’s deep dive into essential insights and data, it’s time to take action. ⚡ This week, we’re zeroing in on a game-changing strategy: optimizing your product feeds. Why? Because a well-optimised feed isn’t just an advantage—it’s your secret weapon to capturing attention and driving massive sales this peak season 🛒 Ready to discover how to make your product feeds work harder for you? Which tip will you incorporate first in your Black Friday strategy? Let us know in the comments 👇 #OnlineMarketingGurus #blackfriday #BlackFriday2024 #BFCM2024 #bfcm #CyberMonday #digitalmarketing #digitalmarketingagency

Our session at OMG Academy with Mike Lee, our Enterprise SEO Lead, is now up on Youtube! 🛎️ In this video, Mike discusses how to leverage searcher bias and establish brand authority to effectively influence user behavior and optimise search engine visibility. By understanding what drives users’ perceptions, you can create more impactful content that resonates with your target audience 🎯 LINK: https://lnkd.in/giCbZ8Mg If you're ready to take your SEO efforts to the next level, watch now and share your insights with us—what strategies will you implement? #OMGAcademy #OnlineMarketingGurus #SEO #ContentStrategy #Branding #SEOTrends

With Google’s AI overviews changing the way search results are displayed in Australia, it’s time to rethink your approach! 🤔 We’ve got the strategies you need to ensure your content stays front and center, no matter how AI evolves. Got questions? Drop them in the comments below! 👇 #GoogleAIOverviews #GoogleAI #SEO #DigitalMarketing #OnlineMarketingGurus #AussieBusinesses #ArtificialIntelligence

We promised insights, and this is just the beginning! 🛒🌟 Straight from the OMG x Google Peak Roadshow 2024, we’re bringing you insights and data-backed strategies to set your business up for Black Friday success in 2024. But we’re not stopping here—expect more insights, tips, and strategies to roll out in the lead-up to the big event. Follow along for the full series! Ready to dive deeper? Get the full breakdown here 👉 https://lnkd.in/gC6F5rN4

OMG x Microsoft Event Recap! 📣 We’re thrilled to have collaborated with Microsoft for "Winning Tomorrow, Today: How to Leverage AI and Omnichannel to Drive New Growth." We shared valuable insights on enhancing lead quality and integrating advanced advertising tools, while also highlighting the benefits of leveraging Microsoft Ads, LinkedIn audiences, Snapchat, and connected TV for a comprehensive, cross-platform marketing approach. Kudos to our fantastic presenters, including Paul, Ed, Camila, and Krista from OMG, and the exceptional Microsoft team! 🙌 The future is bright with our partnership, and we’re excited to continue this journey together. Stay tuned for our upcoming events!

🏆 Another Win for Online Marketing Gurus! OMG is honored to be named finalists for Channel Partner of the Year and Omnichannel Excellence at the Microsoft Advertising Partner Awards! This milestone showcases the incredible talent of our 200+ gurus and the invaluable support from Microsoft. The future is bright, and we’re excited to continue this journey together! 🌟 #OnlineMarketingGurus #DigitalMarketing #MicrosoftAdvertisingPartnerAwards

🚨 Google is Testing AI in Australia – Here’s What You Need to Know! 🚨 Since its initial rollout in the US back in May, Google has officially launched  its Google Search AI Overviews product in Australia. This generative AI tool is designed to summarise user search results, tackle open-ended or complex questions, and even condense steps, research, or suggestions on other websites, according to Google’s Product Search Senior Director Hema Budaraju. However, it’s also essential to note that early testing revealed some errors and flaws of the feature. 🤔 How Will This Affect Website Traffic? While the integration of AI in search results represents a game changer for the digital landscape, it poses serious implications for website traffic across various industries in Australia, particularly for small to medium-sized businesses (SMEs) that rely heavily on organic search. Here Are Some Key Considerations: The volume of queries answered by AI will dictate how the traditional click-through rates (CTR) are affected. Basically, as users increasingly find satisfaction in AI-generated responses, the risk of reduced traffic for websites grows, especially sites targeting popular keywords. For Australian businesses, it’s crucial to understand how AI may prioritise local queries. If Google’s AI generates answers for local searches– such as “best restaurants in Sydney”-- the need for users to click through individual websites may decrease. ⚡How OMG is Already Ahead of the AI Curve “At OMG, we’re committed to staying at the forefront of such digital marketing changes”, says Jazmin Green, OMG’s Head of Enterprise SEO. “Our AI Tracker Tool gives us valuable insights into AI Overview keywords in the US, helping us anticipate shifts in the Australian market. This enables us to refine our clients’ strategies and ensure they deliver relevant and engaging content to their audiences,” she emphasized. 🧠 Why an Expert-Led Approach is Key in the AI Era Navigating the implications of AI on SEO demands specialised knowledge and strategic data-driven insights tailored to the Australian market. At OMG, our gurus are  dedicated to: - We continuously monitor AI developments and search behaviors specific to Australia to refine our strategies in real time. - We integrate technical SEO, content optimisation, and local user experience to mitigate traffic losses and capitalise on new opportunities. - We draw on expertise from our network of over 1,000 businesses across diverse industries in Australia to provide innovative strategies tailored to our clients’ unique challenges and needs. Don’t navigate the changes brought by Google’s AI update alone! Partner with us to ensure your digital strategy is optimised for success in the new landscape. What are your thoughts on the feature? Comment down below! 🤔

10/10? We’ll Take It! 🙌🏼 As a customer-first business, everything we do is to ensure our clients have not only the best experience and expertise available, but also reach their goals. At OMG, we keep things straightforward with three key focuses: 1. Above & Beyond – We promise expertise, support & growth and we’re proud to deliver more than expected, every time. 🔝 2. Transparent Communication -- From strategy sessions to quick updates, to your very own 24/7 dashboard, we keep you informed so you’re always on the same page with us. 🗣️ 3. Business Growth – The best part? Seeing your business thrive. We focus on results that actually move the needle, so you can keep growing in the right direction. 📈