Sponsorship News

In this bulletin, we’ll cover Superhero’s new AFL partnerships, LG’s backing of Taronga’s conservation accelerator, and LIV Golf Adelaide’s expanded offerings for 2025. We’ll also touch on Netball Australia’s 10-year strategic plan, the NBL’s impressive growth in viewers and attendance, and the Bulldogs’ sponsorship boost ahead of their 90th anniversary.

In this bulletin, we highlight a new fan engagement framework by Dentsu Sports Analytics, a major milestone for Melbourne Victory and AGL, and Deloitte's fresh partnership with Tennis Australia. Plus, exciting news for Perth Glory and a record-setting year for sports donations.

In this bulletin, we’ll cover Perth Scorchers’ new partnership with BMD, Tennis West’s recent sponsorship surge, Boost Mobile’s extended deal with the A-League, and more.

In this bulletin, we’ll explore the Sydney Kings' new deals, Manly's major partnership renewal, Central Coast Stadium’s naming rights, Yours and Owls' expansion amidst festival challenges, and AAMI's show-stopping AFL Grand Final campaign.

22 days out and the line-up for the Sponsorship News - Activations Showcase is finally complete with Laura Wordsworth from Asahi Beverage joining to discuss activating at the Australian Open. Plenty of brands, rights holders and agencies sharing their knowledge on how to deliver engaging experiential activations. This is unlike other conferences because we are focusing on a specific area of marketing to provide our audience with a deeper understanding of what makes experiential activations shine. Tickets are well priced and available at https://lnkd.in/gq3RMqcE   

In this bulletin, we cover Liberty Financial's new deal with Hockey One, Gemba's report on broadcast sponsorship effectiveness, asbestos activists challenging Parramatta Eels' controversial sponsorship, a basketball bonanza at HoopsFest, and CyberCX partnering with Rugby Australia.

Dive into the World of Experiential Marketing We’re excited to announce the Live Music Activations panel for the upcoming Activations Showcase on 24 October at Marvel Stadium. This panel will feature a powerhouse lineup of senior marketing experts from top global brands. Florencia Aimo, vice president of area marketing at Mastercard, and Hayden Abercrombie, marketing & innovation director at Diageo, will share their insights into world-class activations and the role these strategies play in enhancing brand engagement. They will be joined by industry leaders Kristy Rosser, senior vice president of marketing solutions & client services at Live Nation, and Don Elford, director of global partnerships at ASM Global (now Legends). Together, they’ll unpack why live music is such a compelling space for brand activations and what makes these campaigns resonate so successfully with audiences. The Activations Showcase is Sponsorship News’ first conference dedicated entirely to a single topic: the powerful world of experiential activations. The event will cover a range of topics, including: * Activating In-Stadium and Special Rounds * The Australian Open’s Brand Precinct * Global Events: Olympics & Paralympics * Major Motorsport Activations * Leveraging Technology in Experiential Marketing * Overcoming Challenges in Activation Strategy Development We’ve designed the conference to deliver actionable insights, practical strategies, and inspiring case studies to help elevate your activations. As a special offer, we're conscious of providing value in these challenging times. Multi-ticket packages are available at an exclusive rate of $495 per person, making it accessible for your entire team. Don’t miss this unique opportunity to hear from the best in the business and gain valuable perspectives to take your activations to the next level. We look forward to seeing you there!

In this bulletin: Tangerine teams up with the NBL, SharkNinja takes naming rights of the women's A-League, Rolex partners with the PGA of Australia, MATE renews its sponsorship with the Perth Wildcats, and the Melbourne Stars strike a major deal with 13Cabs.

In this bulletin, we'll cover key sponsorships that are making waves across various sports, from surfing to basketball, cricket, and AFL. Stay tuned for all the details, including some exciting new partnerships and activations that are set to engage fans and communities alike.

. In this bulletin, we explore record-breaking deals, creative collaborations, and impactful community initiatives that are making waves across the nation.