LUMOS

🚀 Proud to be Finalists for the Retail Media Visionary Award at the NORA ~ National Online Retailers Association Awards! 🎉 We have curios followers asking us about how we earned this recognition? We asked our Chief Growth & Sustainability Officer, Mohammed Abbas to share the story behind ANC’s game-changing proposition. “We’ve tapped into something unique — a retail media strategy that not only transforms our fleet into a powerful advertising platform but also advances our mission toward zero-emission deliveries.” Through our pioneering partnership with LUMOS , ANC has unlocked an untapped advertising frontier. Here’s what it means for our clients: ✨ Optimize Media Reach With our fleet as a moving media network, we’re helping brands reach audiences across metropolitan, regional, and hard-to-reach locations with precision. 🔄 Boost Retargeting & Conversions Our real-time audience data empowers brands to reconnect with people exposed to their messaging, encouraging repeat purchases and boosting customer lifetime value. 🌍 Impact Meets Innovation Each delivery route is an opportunity for brands to engage customers with high-frequency, targeted impressions that drive both brand awareness and conversions — all while moving toward a greener future. To explore how ANC’s network can amplify your brand’s reach, let’s connect! #RetailMedia #Sustainability #Innovation #ANC #MarketingImpact #NORAawards #RetailMediaNetwork #CustomerEngagement Joe Sofra Wayne Shepherd Kylee Bidwell Beverly Shaw-Lennox Sanzid Alvi Ahmed Eric Fan Natalie Troupkos

We are excited to support our partner ANC Delivers to revolutionise Omni-Channel Retail Media with data-driven fulfilment and closed-loop measurement. Online retailers now have the opportunity to transform the traditional delivery process into a powerful, data-led advertising and Omni-Channel engagement solution. By leveraging in-depth consumer insights and first-party data integration, we’re turning every touchpoint into a valuable moment for brands, enhancing customer experience, and driving measurable impact across all channels. This is the future of retail media – seamless, sustainable, and smarter than ever. Stay tuned for more innovations ahead! #retailmedia #audienceintelligence

🚀 LUMOS senior lead for partnerships, Southeast Asia, Siyuan Lye says, “We’re supplying a state-of-the-art solution that also offers digital retargeting to exposed audiences, opening up many opportunities for brands and agencies to run creative campaigns from the data received. Viu, one of the largest over-the-top video streaming providers in SEA has been using this solution in Malaysia and managed to identify the location of their target audiences and retarget them via digital campaign which positively impacted Viu’s app install rate across all app platforms. 🌟 Mumbrella thanks for sharing!

🚀 Exciting milestone for LUMOS as we officially expand into #SEA with the support of incredible partners like MEDIAKEYS, Brandavision, Viu, WE ARE STAGE and foodpanda! Together, we’re accelerating the adoption of audience-led media planning, measurement and omni-channel attribution across the region. Shoutout to MEDIAKEYS and PropertyGuru Group for trusting us to deliver unparalleled campaign insights and end-to-end attribution, driving tangible results across 200+ media placements in #Singapore! MEDIAKEYS (Singapore & Malaysia) Managing Director, Daniel Tan (Chung Tat), said: 'We provided end-to-end campaign measurement and additional performance insights, such as footfall attribution to showflat locations promoted by PropertyGuru across 200+ OOH placements in Singapore, demonstrating a significant increase in traffic to the targeted locations.' Here’s to shaping the future of media with data-driven impact. 💡

I’m excited to share the news of Pavan Raju's promotion to Chief Data Officer at LUMOS . His leadership, unmatched expertise, and deep understanding of the sophisticated audience data landscape have been instrumental in driving our success. Pavan’s ability to cultivate strong, strategic relationships with our data partners across the region has reinforced our position as a leader in delivering cutting-edge marketing intelligence. At LUMOS, we foster a culture where everyone is encouraged to step up, lead innovation, and drive change. Pavan exemplifies this spirit, and his promotion reflects our commitment to empowering talent to shape the future. Our mission is clear—to help brands reach high-value audiences at scale through advanced data insights. With Pavan leading our data strategy, I’m confident we will continue to push the boundaries of what’s possible and deliver even greater precision and value for our clients. The journey ahead is exciting, and I look forward to what we’ll achieve together. #Leadership #DataExcellence #AudienceIntelligence #LUMOS #Innovation #MarketingStrategy

It’s been awhile since I last posted in LinkedIn. Let me start off by saying… *How’s it going, mate?* The journey of transitioning from foodpanda to LUMOS has been great so far! But not without its ups and downs. Three things I have learnt from the journey so far: 1. We can’t assume everyone will be excited as we are on our products and services, even though we know it is something every marketer should use. Every meeting that I presented, everyone was amazed at what we can do (with the ooooh and aaaah), but it went quiet after that (its even hard to request a follow-up session). 2. When it is something “new” in the market, the potential clients / leads tend to ask for complimentary or free trial to our services. We did that once, and it was not appreciated (the client didn’t even open the report that we sent to them on audience data analysis). Therefore no more free reports, but rather to create a risk-free proposition where they are willing to take up our services. 3. Being a service provider, it is crucial to list down the scope of work from the beginning with the client. Never thought that because it’s the first deal with the client or it’s a pilot campaign, we can be more lenient and flexible in terms of the output generated. You will probably end up on a losing end, unless you know that’s a good client for a long term commitment. Do you feel the same pain as I do when you are starting out something new? I believe this applies to all types of industry or profession. It’s still a long way to go, and we have just gotten some momentum rolling (with small wins of a few paid campaigns across MY and SG). Time to whip out a fresh batch of business cards and meeting more people. Exciting times ahead, folks! #keepmoving

We're delighted to have recently welcomed Eric Fan and the entire LUMOS team to the AANA community! Here's why they decided becoming a AANA member was the right choice for them. ⤵️ "Joining the AANA represents a significant milestone for us at LUMOS. It’s an opportunity to be at the forefront of industry standards and best practices, ensuring that our innovations align with the highest ethical and professional benchmarks. Being part of this esteemed association allows us to collaborate with other leading brands and advertisers, contributing to the broader conversation about the future of advertising in Australia. It also reinforces our commitment to transparency, accountability, and effectiveness in our audience intelligence and data-centric strategies, ultimately driving greater value for our clients and the industry as a whole." Find out more about becoming a member here: https://lnkd.in/gzmC62Vr #AANACommunity #MarketingLeaders Josh Faulks Mehra Jehangir

Thank you and welcome to our newest IAB Australia members. If you would like to be a member, get in contact below. https://lnkd.in/g89mM5bS Public AI Venatus Half Dome Cashrewards Rolph Consulting Qantas Zitcha CitrusAd TripleLift Coles 360 Vudoo Endeavour Group NAB David Jones Scentre Group (Owner of Westfield destinations in Aus and NZ) Uber Scout Frontier VIOOH LUMOS Tourism Australia

I often hear senior marketers ask about the future of hyper-targeting in a #cookieless world. My take? Brands must invest in unlocking the full potential of their #firstparty data. It’s the golden ticket to maintaining relevance with targeted consumers while preserving personalisation and data-driven acquisition. #DMP #Firstpartydata #audienceintelligence

🎉 Super excited to announce our partnership with Work Place Media ! Thrilled to support Ben Hall and the team in unlocking premium audiences in Australian coworking spaces. This collaboration allows our brand and agency partners to access highly engaged business owners and key decision-makers in prestigious business environments. Together, we’re leveraging unparalleled audience insights to drive high-performing ROAS. #dooh #programmatic #audienceinsights #mediaplanning #doohmeasurement #omnichannelmarketing