Have you spotted Sugar Australia’s retail brand CSR Sugar’s new campaign on your TV screens, TikTok or billboards around town? The campaign, titled ‘Tender Loving CSR’, was inspired by our very own people. It all started when the team from The Works, part of Capgemini, who created the campaign for us, headed up to Mackay to get a feel for what really goes into making Australia’s #1 sugar. After chatting with our dedicated team, it soon became clear that there was a lot of love poured into every stage of the sugar making process, with one farmer summing it up perfectly: “It takes sunshine, water and a whole lot of TLC.” And with that, the campaign was born. We even filmed one of the ads at our Racecourse refinery featuring our very own team. Check out the exclusive behind-the-scenes photos below. To watch the campaign, go to: https://lnkd.in/gACQ25cj.
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