Centre for Strategic Communication Excellence

Join host Adrian Cropley OAM, FRSA, IABC Fellow, SCMP, GCSCE as he dives into the world of digital strategy and data-driven insights with Asha Oberoi, Managing Director and Head of Digital and Insights at FTI Consulting. With over 20 years of experience in media and consulting, Asha shares her journey from an early fascination with news and information to becoming a leader in using data to shape digital strategies. Discover her insights on the importance of data in communication, the challenges of navigating the digital landscape, and the critical role of instinct and bravery in forging a successful career. Tune in for valuable tips, engaging stories, and the passionate plea for communication professionals to embrace data-driven decision-making. Listen to the #podcast: https://lnkd.in/giV59eS8 #Communication

Prep for professional communication certification, or simply sharpen your strategic communication, with upcoming GCCC Learning Path courses! Choose from the Plan, Advise, and Lead paths to expand your career. Don’t just take it from us; a past attendee had this to say: “The exercises in each module were extremely helpful. They helped me work out challenges I wouldn't have otherwise known I had. I’m looking forward to implementing them in our work.” Explore upcoming dates today: https://hubs.li/Q03cxMv50 #certification #communication #GCCC

🤦♀️ Another year, another research report confirming what we already know: too many internal communication professionals are stuck in tactics over strategy, execution over impact, noise over influence. The 2025 Gallagher – Employee Experience & Communication State of the Sector report lays it bare – internal communication professionals who fail to quantify their value, build strategic relationships, and leverage data to drive business results are getting left behind.  ➡️ 49% of internal communication professionals are responsible for attracting candidates – yet 1 in 3 or more aren’t even tracking performance against this metric. ➡️ 44% cite change fatigue as one of the biggest barriers to success – but only 2 in 5 have personally reviewed a listening strategy to understand employees’ real concerns. ➡️ 87% say they proactively advise leaders, yet just 70% say their advice is implemented – meaning almost a third are ignored. ➡️ 93% are accountable for employee engagement, yet only 71% track it as a business metric. ➡️ 1 in 5 submit data reports to leaders that leave leaders wondering: "So what?" And then, when political leaders like Australian Opposition Leader Peter Dutton dismisses our profession, we act outraged. But let’s be honest: he’s not the only one who thinks internal communication doesn’t add value. How many business leaders in your own organisation feel the same way? 👉 If you’re not proving your worth, you’re part of the problem. This is exactly what I’ll be unpacking with Sharn Kleiss – the force behind the State of the Sector report – in an unfiltered, no-nonsense conversation on 1 April. We’ll explore: ⚡️ Why internal communication still struggles to be seen as strategic (and what to do about it) ⚡️ Exclusive insights from two global research studies (Gallagher’s deep dive and CSCE’s research with Haiilo) ⚡️ How to finally break the cycle and prove internal communication's business impact 🫵 Stop being ignored. 🫵 Stop being expendable. 🫵 Start being indispensable. Register here: https://lnkd.in/d_RgpiGx #InternalComms #StateOfTheSector2025 #StrategicIC #Leadership #CommunicationThatMatters

Generative AI is transforming the way communication professionals work, think, and create. But beyond the buzzwords, how can we strategically integrate AI to enhance content quality, boost productivity, and elevate our role as trusted advisors? 👉In this webinar, Wayne Aspland, a seasoned communication and change expert, joined Sia Papageorgiou FRSA, FCSCE, SCMP to explore: 👉The future of communication in 2030 – what’s changing and what’s staying the same 👉The fundamentals of AI prompting and how to refine AI-generated content 👉Three foundational prompts that can enhance content creation, research, and audience insights 👉Eight guiding principles for responsible and strategic AI adoption 👉The role of communication professionals in leading AI transformation This session was designed to move beyond the hype and equip you with practical insights and tools to integrate AI into your workflow effectively. Whether you’re already experimenting with AI or just getting started, this discussion will help you navigate the AI revolution with confidence. Watch the webinar here: https://lnkd.in/gpSwxPnf Wayne Aspland also wrote a great article on the CSCE website, discussing some of his key points from the webinar. Read the article: https://lnkd.in/gugsiPmC #GenerativeAI #Comms2030

#WeLeadComms is hosting its eighth debate! The event will address this provocative question: "Is Data the Future of Comms?" Elizabeth M. of The Nature Conservancy will moderate, and she'll be joined by #WeLeadComms founder Mike Klein FIIC, FCSCE, SCMP, Kevin Hähnlein of Haiilo, James Maiden of McGownGordon Construction, and Katie Liston of ContactMonkey. 📅The Debate will take place on 27 March at 4:00 PM London Time/11:00 AM Eastern. 📅 Register here: https://lnkd.in/eidG9wKY #Debate #Data #Communication

🟣 “Good communication does not manipulate; it informs, empowers and builds trust,” says Adrian Cropley OAM, FRSA, IABC Fellow, SCMP, GCSCE. 🟣 Adrian recently wrote an insightful article that highlights the differences between good communication and propaganda. 👉Read it here: https://lnkd.in/gzP23vkB #Communication #Propaganda

Our very own Adrian Cropley OAM, FRSA, IABC Fellow, SCMP, GCSCE recently led a panel on responsible #AI use at the IABC fusion conference in beautiful #Manila! Barbara Pesel, IABC Asia-Pacific regional chair and a CSCE partner did an incredible job of opening the conference. It was lovely to catch up with Fady Ramzy and other incredible communication professionals! #IABC #Communication #Conference

Day 1 (March 17, 2025): Responsible AI at #Fusion2025 Centre for Strategic Communication Excellence Founder and Director and past IABC Global Chair Adrian Cropley OAM, FRSA, IABC Fellow, SCMP, GCSCE starts the topic and moderates the panel on responsible AI. Panelists Ana Pista, APR, Subhamoy Das and Hemant Gaule share their insights on the pivotal role the communications professionals play in guiding responsible AI in their organizations. Adrian also asks the participants to answer questions about AI to form as the “Manila Message” to be shared in an upcoming AI conference. #CommunicationsConference #Fusion2025

I'm running the FeBa course 'How to write for social media: the basics' on Tue, 15 Apr, 1pm - 4pm AEST in partnership with the Centre for Strategic Communication Excellence. If you know someone who is just starting out or who would like a refresher on their writing approach this is for them.

🚀 Don’t miss this week’s #free #AI Forum! Join us for an exclusive talk with Ada Guan, CEO & Co-founder of Rich Data Co (RDC), a leader in AI-driven credit decisioning. With deep expertise in fintech and digital disruption, Ada will share her insights on the evolving role of communication professionals in organisations—what’s changing, what’s expected, and how to stay ahead. 📅20 March, 2025, 6:00 PM EST/ 21 March 10:00 AM AEDT📅 📅21 March, 2025, 10:00 AM CET / 21 March, 2025, 11:00 AM CAT📅 Register here: https://lnkd.in/gygyzb4w #Communication #Data