Vamp

[LIVE WEBINAR - FEBRUARY] We’ve broken down the entire influencer marketing process, and spoke to some of the biggest brands we work with, to bring clear and actionable tips for your approach. In this Vamp webinar, we give you the tools you need to prove and improve your marketing ROI. Vamp has broken down each stage of the influencer marketing process to provide exclusive strategies to optimize your processes and drive up your returns. To back up our own thoughts, we’ve spoken to some of the best performing Vamp platform users to understand how they achieve such good results. We’ve then distilled them down into clear and actionable insights for you to take away and implement yourself. Join Luke McCarthy, Head of Marketing & Communications, on Tuesday, February 27 for a 30-minute webinar as he gives you an exclusive rundown of the findings, with actionable tips for you to takeaway. Register: https://ow.ly/UcmC50Qt0vK #influencermarketing #marketingwebinar

Our latest insights report is here. This time, we’ve checked in on our customers’ strategies and exclusive platform data. In 2024, we’ve seen Vamp marketers’ campaigns build from strength to strength. In previous reports, we’ve investigated what consumers want, the ROI of influencer marketing, and solutions to today’s biggest influencer marketing challenges. This time, we’ve returned with our second Leading the way report. Using our platform, we’ve analysed Vamp marketers’ activities to benchmark how your campaign strategy has evolved in the last 12 months. The growth surprised us. As influencer marketing finds its rhythm in the marketing groove, we’ve seen greater confidence and better results. With actionable tips for capturing these trends in your influencer marketing strategy, we hope you find inspiration and renewed focus for your next campaign. Download now: https://ow.ly/RGbq50T7gBk #influencermarketing #creatoreconomy

Wondering which digital marketing tools live up to the hype? Here’s your definitive list of the best marketing tools to trial today. Planning your brand’s digital marketing? Want to optimise, well, everything? Our latest article is where you start, with Vamp’s ultimate list of digital marketing tools to help you find the perfect fit for your marketing, brand, and campaigns. Get the full list now: https://ow.ly/rSHc50T0X7g #digitalmarketing #digitalmarketingstrategy

Want to start using retargeting ads for your brand? Here’s what you need to know. According to Mailchimp, only 3% of the people who visit an e-commerce site for the first time will make a purchase – that means 97% of potential buyers could be lost for good. You can reach out to these passers-by with retargeting ads, which are directed specifically at them with the aim of landing a sale, sign-up or whatever conversion you’re after. In our latest guide we run through every type of retargeting ad marketers should be using. Read now: https://ow.ly/8fux50T0Qjy Featured creator: backyardtravelfamily on Instagram for HelloFresh. #digitalmarketing #digitalmarketingstrategy

It’s not every month that spending less money, sharing terrible pictures and the Olympic Games would dominate TikTok’s trend charts but July certainly managed it. As rivals strive to replicate its success, it’s clear TikTok remains the benchmark for sharing and viewing short-form video. So if you want to take your TikTok game to the next level, Vamp can help. We have compiled the most popular trends for the past month, and we hope it can inspire you to create content to reach as many viewers as possible: https://ow.ly/ce7250SWwRx #tiktoktrends #tiktokmarketing

Achieving Instagram verification isn’t as clear cut as you might think. Our latest guide shows you how to do it. A blue tick on Instagram tells users that your brand’s account is bona fide, trustworthy, and worth following. The purpose of the coveted blue tick is to show that your profile has been verified by Instagram and is official, i.e. it’s not somebody impersonating your brand (which happens all too often with high-profile public figures, companies, and influencers etc). Users know that any Instagram account that’s verified is not a fan account, a tribute account or plain fake. Here's your full guide on Instagram verification: https://ow.ly/8rKq50SWwzx #instagramverification #instagrammarketing

Find out how to create a powerful Instagram advertising strategy to grow your brand. With 1.4 billion active users in 2024, Instagram is one of the top-performing social media platforms in the world. Its popularity and reach is expected to continue to grow, with estimates that its user base will reach 2.4 billion by 2028. Not a number to sniff at. That said, there’s been a lot of noise around how businesses can maximise their presence on the platform and reach their target audience. A simple Google search can make your savvy marketing brain dizzy with outdated or conflicting advice on what works or doesn’t work this year. We’re here to put all those theories to rest with the only guide you’ll ever need on how to create an effective Instagram advertising strategy: https://ow.ly/PXpA50SR1p3 #instagrammarketing #instagramadvertising

TikTok, Meta and YouTube all moved ahead with game-changing moves to enhance their viewing experience in July. From increased capacity to edit footage to a better view of the footage itself, July was not a month any brand or influencer would want to pass by without note. That’s why Vamp has spent the month compiling all the important updates so you don’t have to. So enjoy our round-up of the most important updates from July: https://ow.ly/WWyO50SR1gb Featured creator: Isla for Nike on TikTok #socialmediaupdates #socialmediaalgorithm

Marketers know they can no longer ignore the world’s most viral platform, if you’re not already on there (where have you been?), creators could be the perfect collaborators. Here’s how. TikTok has quite literally taken the world by storm in recent years. What started out as a fun platform for teenagers has fast become a leading way for businesses to generate income and for creators to reach and attract millions of followers in an incredibly short amount of time. Home of the viral video, TikTok is redefining how brands advertise their products and services, and influencer campaigns are playing a big part in their success. In our latest article, we’ll delve deeper into the world of TikTok and share how to get started with TikTok influencer marketing in five easy steps: https://ow.ly/sOH350SPSNJ Featured creator: Eray Beyi for GiffGaff #tiktokmarketing #tiktokstrategy

Marketers can no longer ignore the world’s most viral platform, if you’re not already on there, creators could be the perfect collaborators. Here’s how. TikTok has quite literally taken the world by storm in recent years. What started out as a fun platform for teenagers has fast become a leading way for businesses to generate income and for creators to reach and attract millions of followers in an incredibly short amount of time. Home of the viral video, TikTok is redefining how brands advertise their products and services, and influencer campaigns are playing a big part in their success. In our latest article, we delve deeper into the world of TikTok and share how to get started with TikTok influencer marketing in five easy steps. Read now: https://ow.ly/AZ4O50SH3EY #tiktokmarketing #influencermarketing