Vamp’s Post

Marketers can no longer ignore the world’s most viral platform, if you’re not already on there, creators could be the perfect collaborators. Here’s how. TikTok has quite literally taken the world by storm in recent years. What started out as a fun platform for teenagers has fast become a leading way for businesses to generate income and for creators to reach and attract millions of followers in an incredibly short amount of time. Home of the viral video, TikTok is redefining how brands advertise their products and services, and influencer campaigns are playing a big part in their success. In our latest article, we delve deeper into the world of TikTok and share how to get started with TikTok influencer marketing in five easy steps. Read now: https://ow.ly/AZ4O50SH3EY #tiktokmarketing #influencermarketing

TikTok has become the first app to exceed £7.9bn in user spending in 2023* – that’s a lot of influence. How can brands get a piece of the pie? Nika Maric shares her thoughts… “The great thing about social media is that any brand with a clear strategy can access its influence, but understanding why and how people are using the platforms is key. From our research, we know that consumers are more likely to use Instagram to follow brands than TikTok, so simply having a presence on the app is unlikely to generate traction. The top use for TikTok is entertainment, so finding the right creators who can bring your brand to life in an inspiring and entertaining way is crucial! Our brands have instant access to our +12k strong creator community, who are ready to create content at the drop of a hat. We’re taking the pain out of finding the right creators and helping brands make their influencer marketing more effective.” #creatormarketing #digitialmarketing #strategy #influencer #tiktok *The Evening Standard, Jan 24

Why choose TikTok over Instagram? As a marketer and consumer, I’ve found TikTok to be a standout platform for several key reasons: - TikTok emphasises organic content, making it ideal for cost-effective brand exposure. - It offers a dynamic experience, introducing users to diverse content and breaking echo chambers. - The TikTok shop streamlines the shopping process, enhancing consumer convenience. - Emphasising inclusivity, TikTok celebrates ordinary individuals, not just influencers, promoting authenticity and diversity. TikTok stands out for its consumer-centric approach, offering a wealth of opportunities for both creators and businesses. #TikTok #SocialMediaMarketing #tiktokmanager #socialmediamanager

As a part of Aspire's 2024 State of Influencer Marketing Report, both brands and creators were asked what platforms they plan to utilize most and least in 2024. The charts below show similarities in that both groups plan to utilize Instagram, TikTok and YouTube most in 2024 (although brands will prioritize Instagram in 2024 compared to TikTok for creators). Both brands and creators will utilize X (Twitter) the least in the coming year with plans to cut back on Snapchat as well. Only 19% of creators plan to utilize Facebook more in 2024 with 44% plan to decrease usage. #creators #creatoreconomy #socialmedia #influencermarketing #socialmediaforbrands #brands #tiktok #instagram #youtube #facebook #contentplatforms #contentcreation #socialmediacontent #socialmediacontentcreator #snapchat #pinterest #twitterx

New Report: 100 Brands Winning Big With TikTok Creators 🏆 TikTok has become an increasingly pivotal platform for marketers. More than one quarter of brands now list TikTok as the most integral platform for influencer marketing. So which brands are winning on TikTok, and how? We’ve partnered with TikTok to analyze the top 100 brands on the platform by Earned Media Value (EMV) and uncover the strategies and metrics that drive success. Check out the top 10 brands by EMV below, and access the full list and their winning strategies in our newest report, 100 Brands Winning Big with TikTok Creators: https://hubs.li/Q02Jd97B0 #TikTok #CreatorMarketing #InfluencerMarketing

Did you know that 55,5% of brands prefer influencer marketing on TikTok to other social networks? 🤔 TikTok is not just a platform, it's a secret weapon for brands to stand out, crush competitors, and increase profits! However, there is always the question of how to use this platform🤑 Here's what the HiPUBLIC team advises — forget polished videos — a simple three-minute clip shot on your phone to a catchy track like ‘Pedro Pedro Pedro Pedro Pedro Pe’ can connect with TikTok's audience more effectively! Brands like Duolingo and Ryanair are great examples — they've embraced TikTok's culture by creating trending content that appeals to Gen Z🥰 Start thinking like TikTok, and we'll help you with that!👀 #HiPUBLIC #TikTokMarketing #InfluencerMarketing #GenZ #DigitalGrowth #ViralContent

TikTok is testing a 'Collaboration' feature in selected markets 👀 This would allow creators to add up to 5 different creators to one post (which would be way too many imo). TikTok's not normally one to copy Instagram, but this is a feature that's incredibly valuable, particularly in the influencer marketing space. One to watch as could really see an interesting change in how brand's work with different creators. 📸 : oncescuradu (Threads) #TikTok #TikTokForBusiness #TikTokMarketing #socialmediamarketing

Data shows that 50% of marketers perceive TikTok as yielding the highest ROI for influencer marketing, making it the most effective platform for creator collaborations that drive results. The U.S. TikTok ban will affect millions of creators and marketers who operate in the U.S. If this happens, how will the creator economy shift to adjust? Let us know what you think in the comments below. #marketingstat #marketer #influencermarketing

"Instagram has changed! 1. No longer just a photo-sharing app. 2. The algorithm now values engagement, not just likes. 3. The rise of influencer marketing has changed the game. Exactly! It's a diverse social media platform. 1. IGTV, Reels, and Stories offer varied content options. 2. The focus is on creating community and conversations. 3. Micro-influencers are making a significant impact. Stop complaining and start "engaging". This is the 2024 way to Instagram. How are you adapting your strategy with these changes? #SocialMediaManagement #InstagramStrategy"

Want to know how we grew Rightmove's TikTok following by 1,127%? Keep reading 📈👇 Rightmove wanted to grow their newly-launched TikTok channel and amplify brand awareness among first-time buyers and renters. Working with relatable, entertaining Creators, we tapped into existing communities on the app through engaging content. The results? Award-winning. The campaign won Bronze at The Drum Marketing EMEA Awards for Best Use of Influencer Marketing. Rightmove’s TikTok account saw a staggering 1,127% follower growth - placing it in the top 1% of growing TikTok accounts during the campaign period. 🏡🏆 Check out the full case study here - https://lnkd.in/gQYD653z #InfluencerMarketing #TikTokMarketing #AwardWinning