Willow & Blake

Meet YAAY: The three friends making gut health a little more exciting with their Australian-made, sex-positive fibre supplement. Through a focus on brand strategy, tone of voice, and visual identity, we helped shape a brand that deeply resonates with their audience and reflects their core values. Discover a cheeky take on better gut health here: https://lnkd.in/geSWNf29

Every year, the Willow & Blake team eagerly anticipates frank body's new brief for their highly giftable holiday kits. With skin-savvy fans on the lookout for playful and cool products, the 2024 kits draw inspiration from frank body’s latest barrier protection release. After all, the best barrier is bouncy, glowing, and retains water—just like a balloon. 🎈 The platform: "Make it bounce." Think 90s vibes with lava lamp-inspired designs and electric colours. Creative Direction: Brianna Nixon Design: Noah Zawertailo See the full response to brief here: https://lnkd.in/gaCu6fP2 Thank you for the brief and collaboration as always Jessica Hatzis Bree Johnson Alyce McNeil, Candace MacPherson.

Introducing Carlotta. We joined forces with the LUCAS Restaurants team to turn a name and a vision into a culinary experience. Christopher Lucas’ concept provided the inspiration, and our task was to make it reality. Backed by success nationwide, it was a joy to collaborate on Lucas Restaurants’ first ACT venue: a 120-seat Mediterranean diner in the heart of the city. The project was driven by a team of skilled creatives who share a passion for the hospitality scene and were committed to crafting a cohesive brand and an exceptional dining experience. 🍽 Thank you for the fantastic brief and opportunity Celia McCarthy and Angie Bradbury. Creative Direction: Shaun Ponton Design: Noah Zawertailo Copywriting: Brianna Nixon Account Lead: Madeleine Hargreaves & Madeleine Leggo See the full project: https://lnkd.in/g4Wh2nTX Photography: Michael Pham

From brainstorms to boulders. 🧗♀️ Thank you to BlocHaus Bouldering for helping us reach new heights. W&B studio: Bree Johnson, Shaun Ponton, Brianna Nixon, Madeleine Hargreaves, Lillian Cordell, Emma Rahilly, Madeleine Leggo, Noah Zawertailo, Clare Taylor.

Premium hair tools brand Kaleo came to us wanting an updated brand that brings the heat. See our response to brief: https://lnkd.in/g3jEA_mZ #branding #brandpositioning #brandidentity #packaging #copywriting

Ever wondered what happens when you put 20 brand builders and marketers in a room to talk about brand? Here’s your chance to find out. Willow & Blake recently hosted The Lunch Society, inviting a panel of three brilliant women in business to share their key take outs from their roles to a group of other like-minded women. Curious to know more and want an invite to the next one? Sign up to our eDMs or comment below. https://lnkd.in/gvmJvhfh

We’re not after perfection—we’re after people. 👫 Online communities are hungry for just that—community. REFY is an example of a brand serving it up in hefty doses. Discover how to reshape your approach to community through content: https://lnkd.in/g68_tn3y

Frances Peck isn’t a pixel pusher, she’s a pixel polisher. She’s brought her refined design eye to some of your favourite brands (Chouchou Intimates, anyone?), and has a knack for combining boldness and balance. Meet the Willows: https://lnkd.in/gGDz-b5Z

Snug as a bug 🐛 with ergoPouch. Over the past few months, the Willow & Blake team have partnered with ergoPouch to deliver TikTok content that speaks to their range of safe sleepwear and TOG-rated products. From capturing cozy, low-fi moments to supporting the launch of their adorable Tutti Frutti range, the content focuses on making sure babies (and parents) get the rest they deserve. Get the full bedtime story on the project via the link: https://lnkd.in/gcC_t4xT #TikTokMarketing #SocialMedia #ContentCreation #Brand

Bree Johnson, managing partner of Willow & Blake and co-founder of frank body, shares her hot tips on how to get on her nice list and sleigh this holiday season. ✨