CRM & Digital Marketing Manager

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION:

We currently have an opportunity to join our PUMA Moorabbin team, as a CRM & Digital Marketing Manager. The is a permanent full-time role, 38 hours pw. The purpose of this role is to define and implement the strategy to increase brand visibility, engagement and conversions, with a focus on optimizing return on investment.

Responsibilities:

• Develop and execute a comprehensive traffic growth strategy, balancing paid and organic channels
• Oversee the creation, management, and optimization of ad campaigns across various platforms
• Implement actions to boost direct traffic to the website and app
• Drive & coordinate a 360 Ecommerce marketing calendar
• Ensure an effective and segmented CRM program to enhance customer engagement
• Develop initiatives to drive a more seamless experience across online and stores
• Lead and manage a team of digital marketing professionals
  
  

YOUR TALENT:

• University degree in business or equivalent, ideally with focus on marketing, , digital or related field
• 5+ years' experience in digital marketing and/or performance media
• Experience in briefing agencies/vendors
• Experience in developing and managing SEO/SEM strategy and KPIs
• Team leadership experience
• Experience managing budgets
• Entrepreneurial mindset
• Strong communication and stakeholder management skills
• Ability to think strategically and prioritise
  
  

YOUR BENEFITS:

• Generous staff discount on all PUMA product
• Mental Health support through our Employee Assistance Program
• Free on-site parking
• On site gym, run club, group PT, yoga and boxing classes
• Hybrid working, flexible WFH days each week
• PUMA ranked at Top Employer 2024 in locations around the globe, including Asia Pacific
  
  

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.