Mumbrella Events

Perfectly rational left-brain thinking marketers in the travel and tourism space have been playing it safe, and understandably so, particularly in these challenging economic times. But is this data-led or 'creativity by numbers' approach in actual fact the riskiest thing a marketer can do? Find out at the #MumbrellaTravel Marketing Summit from Bureau of Everything's Cam Blackley and Emily Taylor as they reveal their foremost ideas on how to push boundaries and create truly exceptional work. Plus, delegates will also hear how Tourism NT's director of domestic marketing, Monika Tonkin, and Edelman's head of digital, Henry Taylor, leveraged AI and celebrity influence to effectively change perceptions around the state's low season. And if that's not enough to convince your boss to buy you a ticket, the high-flying marketers also confirmed on the lineup (so far) this year include Virgin Australia's chief marketing officer, Elizabeth (Libby) Minogue; Tourism and Events Queensland's creative & content director, Michelle Blancato; Reflections Holidays chief marketing officer, Peter Chapman and more. Earlybird rates end 27 September. Secure your first-class tickets here: https://lnkd.in/gmgdi_nh 

I'm looking forward to speaking at the Mumbrella Travel Summit on 7th November at Pier One Sydney Harbour. In my ‘Breaking Category Conventions' talk, 'Travel Marketing Needs More Pirates’, I'll share how idea led thinking, a customer-centric focus, and rebuilding the brand from the inside out is helping Reflections revolutionise how Australians view camping – and how this new business view is translating into short-term and long-term double digit growth.

Are you in the business of travel marketing? Is winning new clients high up on your agenda? The Mumbrella Travel Marketing Awards are your chance to showcase your winning formula to the entire travel and tourism industry. Categories include campaign work, content, social, publications, innovation, partnerships and PR. Entering is easy and if you do it before midnight this Friday (6 September), you'll avoid the late entry fee too. Review the categories here: https://lnkd.in/fWPsF-g

Mr Cam Blackley and I will be speaking at the Mumbrella Travel Summit on 7th November at Pier One Sydney Harbour. Challenging the ‘play it safe' nature of a data led marketing landscape and showing that creativity by numbers is the riskiest thing you can do in travel and tourism. Mumbrella Events Mumbrella Jordan Dervish Bureau of Everything

The #MumbrellaSports Marketing Summit lineup is now complete. The presentations on gameday are set to tackle the biggest challenges and opportunities ahead for sports marketers, with key insights on: > Authentic brand storytelling > Winning new fans with a purpose-led approach > Perception vs the reality in sports investment inequity > Setting new fan engagement benchmarks via digital experience > The art and science of nailing the perfect sports partnership Industry-leading sports marketing MVPs on the roster include Rebel Sport's head of marketing, Brock Coleman; Lion's connections director, Chris Allan; Football Australia's GM - marketing, Nicole Zosh; Ogilvy Australia's executive creative director, Hilary Badger; Tennis Australia's head of event brand marketing, Britt Wickes; The Monkeys' (part of Accenture Song) creative director, Adam Slater and even Olympic superstar (and silver medalist), Tilly Kearns OLY! Check out the full lineup here: https://lnkd.in/gtMjau7B

Accessible tourism and breaking category conventions are the latest items to be added to the itinerary for the #MumbrellaTravel Marketing Summit. https://lnkd.in/gVVsn4zY Michelle Blancato Tourism and Events Queensland Peter Chapman Reflections Holidays

With almost half of Australia's entire population tuning into watch Nine's coverage of the Paris Olympic Games, there's no denying the power of tapping into mass cultural movements has on brands. But what does best practice look like from an experiential lens, and how do advertisers maximise their ROI and truly cut through with consumers? Attend the #MumbrellaSports Marketing Summit to hear from best-in-class industry experts deep dive on everything from sponsorships, the power of authentic brand storytelling, investment inequity, and how to effectively engage modern fans. Confirmed speakers on the lineup include Tennis Australia's head of event brand marketing, Britt Wickes; Rebel Sport's head of marketing, Brock Coleman; The Monkeys/Accenture Song's creative director, Adam Slater; Football Australia's general manager - marketing, Nicole Zosh; Ogilvy Australia's ECD, Hilary Badger... and there's still plenty more firepower to be confirmed. Final days to capitalise on earlybird rates. Book now: https://lnkd.in/gzN6GB8