Accenture Song

Our amazing #VFX team has been nominated for an #Emmy for their work on "Avatar: The Last Airbender"! Special thanks to our VFX Supervisor Emanuel Fuchs, Jabbar Raisani, Marion Spates; Adam Chazen, our VFX Producers Amelie Dillig and Alissa Iggy Rau, and VFX Supervisor Gus Martinez. Kudos to the entire Accenture Song team! Find out more about their work: https://accntu.re/469TZaE [Video Description: The video showcases a series of visually stunning scenes from "Avatar: The Last Airbender," highlighting the Emmy-nominated special visual effects that bring the series' mystical landscapes, ancient cities, and dynamic elemental battles to life. It features bustling market scenes, intricately designed mythical creatures, and close-ups of characters wielding their powers with intense emotional depth. Additionally, the video provides glimpses behind the scenes, revealing the green screen technology that lays the foundation for these complex visual effects, demonstrating the creative and technical expertise required to create this immersive fantasy world.]

Decades of business insights from the Fortune 500® list are now in one place—and powered by generative AI. We partnered with Fortune to democratize their data for the good of business: https://accntu.re/4cCuTCO [Video description: The camera zooms down an article from the Fortune 500® which mentions “PROFITS”. Bold text on screen reads: REINVENTING THE FORTUNE 500® LIST On the bottom of the screen, the Accenture logo and the Fortune logo sit together, indicating partnership. Pages of a magazine appear to flip. A stylized Fortune 500® logo continuously morphs against a purple background. Text continues: BUSINESS INSIGHTS AT THE SPEED OF DATA BUSINESS INSIGHTS AT THE SPEED OF CHANGE BUSINESS INSIGHTS AT THE SPEED OF OPPORTUNITY A close-up of a person’s hands as they leaf through a drawer of files. Purple fills the screen. Text continues: A COMMON GOAL A COMMON VISION A COMMON PURPOSE
A COMMON PASSION
A COMMON LANGUAGE A close-up of a search bar filling in with text as a person types: “how has the sports in…” Rapid shots of a person mousing through results pages, tracing metrics, checking history and rankings, and more. A male executive sits in his office, speaking to the camera. A collage of archival copies of Fortune flash across the page. Stylized copy reads “REINVENTED.” The “V” turns into the Accenture “greater than” logo and zooms to the right, revealing the full text: REINVENTED WITH ACCENTURE]

Together, Prada Group and Accenture tailored a seamless customer experience dressed to thrill. Learn more: https://accntu.re/4dFE7PD [Image Description: The image shows a person sitting at a table with a vase of white tulips beside them. The person is holding a large brown Prada handbag. They are wearing a light blue shirt with a small floral pattern. The background has a simple color block design, with the lower part being an earthy orange and the upper part a light cream. The text at the top reads: "See how we are reinventing Prada’s shopping experience, online and in store."]

Learn how we, alongside Fundacja IT Girls, are helping parents tackle gender stereotypes their daughters face in society today with our AI-powered doll METSy, which transforms into STEMmy to inspire young women to embrace a future in technology. 🎥 Watch the video to see the full campaign and discover how we’re driving change! [Video Description: The sequence of images begins with a vibrant introduction of a talking doll with pink hair, accompanied by colorful text. The storyline unfolds as the dolls are sent to top Polish parenting influencers, capturing their initial reactions. One influencer expresses surprise, while the doll is shown making stereotypical comments about girls and games, as well as math, leading to a flood of negative social media comments. On the International Day of Women and Girls in Science, the narrative shifts. Pop star Marika, who voices METSy, introduces the doll to children, explaining its positive message. The scene transitions to a TV show where Marika announces the reprogramming of METSy to promote STEM, highlighting girls' potential to change the world. Social media influencers share posts about this transformation, emphasizing the new empowering messages METSy now delivers. The impact of this campaign is highlighted by impressive statistics: 3.3 million media reach and a 160% increase in interest in IT Girls workshops and volunteering. The final images underline the collaboration with a major European toy manufacturer to expand the reach of STEMmy dolls, emphasizing the change in the narrative that girls can achieve anything they set their minds to, transforming the dreams of girls through positive reinforcement and encouragement.]

We are excited to partner with NRMA Insurance on their new positioning as A Help Company™. Building on nearly 100 years of helping Australians, this bold new direction sets the stage for the next century of support and service. https://accntu.re/46w57if [Video Description: A helicopter appears, transporting a house to a hilltop, symbolizing the extraordinary lengths taken to safeguard homes. This imagery transitions to a close-up of the house being carefully placed on the hill, emphasizing precision and care. Outside the home, a man cradles a lizard, representing the unique and varied elements insurance safeguards. The scene shifts to towering stacks of paperwork and flying documents, illustrating the complexity of insurance claims. A couple sitting on a couch discuss their policy, highlighting the importance of being informed and prepared. As night falls, a drone hovers over a rooftop, showcasing the advanced technology used for assessments. The narrative continues with various drivers, reflecting personalized support for different individuals. A man standing on a bus during his commute signifies the protection provided for everyday journeys. A close-up of a hand fastening a seatbelt brings a sense of security and reassurance. The story progresses to a group planning around a map, preparing for any eventuality. A boat battling a storm illustrates robust protection at sea, with the relieved expressions of the people onboard highlighting the security provided. The video then takes us to space, where a satellite orbits Earth, symbolizing extensive and far-reaching coverage. The video concludes with the NRMA Insurance logo.]

Our CEO David Droga shares his vision with Campaign US, highlighting the integration of creativity in a tech-driven marketing world. https://accntu.re/3RYsyef [Image Description: The image shows David Droga with a thoughtful expression, facing slightly to the viewer's right. He is wearing a high-collar, ribbed jacket in a shade of brown. The background features urban architecture with diffuse sunlight, suggesting either early morning or late afternoon.] photo credit: Paul Carrera

👀 🏞️ Ready for an epic journey? Check the latest campaign for Amadeus Cytric Easy from our Spanish team, showcasing how even legendary explorers like Marco Polo, Charles Darwin and Ferdinand Magellan could have benefited from our innovative solution. [Video Description: The video shows Marco Polo's adventures through sea storms, dangerous deserts, jungles, and finding gold treasures. After portraying his adventures, the video fades into Marco Polo being translated to a corporate office, where a support representative prepares to show him the Cytric Easy solution. The video closes by displaying the text: Introducing the solution that changes business travel from epic to worth it, Cytric Easy, Amadeus, Microsoft, Accenture, Directly in Microsoft Teams.]

What made the winning work stand out at #CannesLions2024? Our Ariana Stolarz—who led the Creative Business Transformation Lions jury—gives you the inside scoop on how the submissions were revived, and shares her three key learnings.

See how we partnered with Prada Group to elevate the luxury shopping experience by tailoring a composable commerce platform. Learn more: https://lnkd.in/dPYdcq25

🦁 We're excited to announce that our team at The Monkeys won the Grand Prix Film Lion and three more Silver and Bronze Lions for the "Play it Safe" campaign for Sydney Opera House. 🏆 Grand Prix: Film - Local Brand 🥈 Silver: Entertainment - Social Behavior & Cultural Insight 🥈 Silver: Film Craft - Use of Original Music 🥉 Bronze: Film - Travel, Leisure, Retail, Restaurants & Fast Food Chains #CannesLions2024