Samsung Ads APAC

With all that's been happening across Samsung Ads last month it felt like September flew by! The teams across #ANZ, #India & #SoutheastAsia were able to execute a variety of impactful events, welcomed new talent across all teams, and strengthened partnerships that are driving exciting and innovative campaigns forward. Our international visits have also opened doors for innovative collaborations, enhancing our presence across the region. Stay in the loop and discover all the highlights from September—click below to catch up on the latest news and updates! #samsungads #newsletter #september

HP, a leading technology provider, partnered with Samsung Ads India to create awareness for their gaming laptop series, the Omen. Leveraging the data-driven capabilities of #CTV, HP precisely targeted their key audience - viewers of Samsung Smart TVs who enjoy an active lifestyle. The result? A remarkable 18M impressions, accompanied by a 12% increase in purchase intent & brand consideration metrics, and a 15% surge in awareness among those who viewed the campaign on Samsung Smart TVs. A huge shoutout to Kanika Puri, Kanika Sharma and Mahima Aggarwal from HP, and the exceptional individuals at Samsung Ads, including Prabhvir Sahmey, Vikram Chande, Nishit Kanchan, Mervin Vishal and Banya Saikia, for bringing this impactful campaign to fruition! 🏍🚀 Click here to learn more: https://lnkd.in/gZVHJAqX #CTV #smarttv #digitaladvertising #samsungads

Last week members of our Samsung Ads India team spent a fantastic Friday evening in Mumbai with an eclectic mix of advertisers to understand their take on Connected TV (#CTV) and how, this transformation of the big screen is driving a new era of advertising and offering brands more dynamic ways to engage audiences. Here are the top takeaways from the conversation at the Samsung Ads x ET BrandEquity Marketer’s Collective: 📈 Recruitment, Retention, Cross-selling – Engagement and interactivity of CTV are changing the way advertisers can measure outcomes from TV advertising; 🎯 From probabilistic to deterministic – Data-driven signals provide rich targeting opportunities to reach relevant audience sets with far more precision than traditional formats; 🧠 Smart TV is driving smarter outcomes – CTV bridges the gap between linear TV and digital, offering the best of both platforms; 💡 Expanding reach – 'Always on' TV was an unimaginable concept. CTV offers advertisers an opportunity to leverage the principles of digital planning and deliver the large screen impact at a higher frequency; 🦺 Brand safe - CTV helps to connect advertisers with affluent, digitally-savvy audiences who are increasingly bypassing traditional TV in a highly engaging, brand-safe environment A big shout out to our wonderful panel for sharing their valuable insights. Prabhvir Sahmey Tanvi Amladi Showmik Choudhury Tanushree Jain Sandeep Walunj Yatnesh Pandey Amruta Pawar Rajesh Chellapan Ketaki Rampurkar Dhruval Doshi Jiteen Aggarwal Bhavin Desai Paras Mehta ET BrandEquity   #samsungads #smarttv #digitaladvertising

📣 This just in! We're introducing a fresh lineup of content, elevating Samsung TV Plus' popular 'bingeable' TV selection in Australia and New Zealand with 13 new single-show channels. This includes beloved cult series like Dog The Bounty Hunter and Duck Dynasty, Ice Road Truckers, and the Emmy award-winning Intervention all making their debut on the free streaming TV landscape in Australia and New Zealand over the coming months. Globally, single IP channels have emerged as a key performance driver for FAST platforms, with dedicated content channels comprising just over 17% of all FAST channels in the US last year. Closer to home, the popularity of single IP content on Samsung TV Plus has skyrocketed, with 37% of total viewing time spent in single IP environments in Australia over the last month and 42% of total viewing time spent in Single IP environments in New Zealand. These findings demonstrate the value of quality single IP content not just for content providers, but for advertisers searching for engaged audience segments to target. Click here to learn more about this latest partnership: https://lnkd.in/gZ99F4mG #singleIP #FAST #newcontent #DuckDynasty #IceRoadTruckers

This morning, members of our Samsung Ads APAC ANZ team had the privilege of presenting at OMD Australia's offices on the evolving AV Landscape. Head of Agency Development Richard Wheeler, Account Manager Benjamin B. and Managing Director Alex Spurzem walked the team through the major players who are now offering not just content, but hardware, software, and data. Content remains crucial, but the integration of these elements creates new dynamics in advertising that not only enhance message transfer but provide digital advertisers the opportunity to reach and engage audiences more effectively than ever. Thank you to OMD Australia for having us, and for everyone who attended the session and sampled Samsung Ads own popcorn and limited edition ice cream flavours. Until next time! #SamsungAds #DigitalAdvertising #Streaming #AVLandscape #ContentIsKing #BigScreenPower #ButterTogether

🚀 Unlocking Opportunities in Southeast Asia: The Case for Media Diversification 🌏 As the Southeast Asian media landscape becomes increasingly fragmented, advertisers have a unique opportunity to diversify their media strategies to effectively reach a variety of consumer segments. Understanding local content preferences is key; audiences are gravitating towards Korean, Japanese, and Chinese media, while U.S. content, though still prestigious, plays a smaller role. This shift means that a one-size-fits-all approach won't cut it. According to recent reports linear TV remains relevant, but we're also seeing significant growth in ad-supported streaming, CTV, and retail media. With countries like India now boasting a streaming audience larger than that of the U.S., it’s clear that adaptability is crucial. Furthermore, Variety has published that platforms like YouTube dominate user-generated content and video monetization, while retail media is poised to capture a major share of digital ad spending in the region. These findings suggest that to truly connect with today’s targeted and fragmented audience, advertisers must embrace diverse channels and tailor their messaging. Click the link below to read more: https://lnkd.in/gxzmSpfn #SoutheastAsia #Advertising #MediaStrategy #DigitalMarketing #ContentDiversification

🎉 Capture Attention this Diwali with Samsung Ads! 🎉 Samsung TV owners in India spend an average of 3 hours a day immersed in their favorite shows and movies. This substantial viewing time creates a prime opportunity for brands to connect with engaged audiences, especially during the festive season! As families come together to celebrate, make sure your brand is front and center by utilizing Samsung’s high-impact ad experiences. Our immersive solutions on Samsung Smart TVs are designed to amplify your message and engage viewers in meaningful ways. With our proprietary consumer insights and the world’s largest ACR dataset, you can confidently reach your target audience at the right moment. Don’t miss out on the advertising potential this festive season— click here to learn more: https://lnkd.in/gcw7ubbr #SamsungAds #Diwali #FestiveSeason #BrandEngagement #SmartTV #AdvertisingOpportunities Prabhvir Sahmey Vikram Chande Nishit Kanchan Banya Saikia Deeksha Dohare Pratik Datey Tanvi Khot Abhijit Mohanty

Samsung Ads India recently partnered with the leading voice in advertising and marketing, ET BrandEquity to host an insightful evening with a group of accomplished marketers in Gurugram. The focus of the discussion was how Connected TV (CTV) is driving a new era of advertising in India, offering brands more dynamic ways to engage audiences. Here are the top takeaways from the conversation: 📺 From engagement to experience – AI-driven advancements are transforming TV from a traditional engagement platform into an interactive experience, allowing viewers to explore products in new ways. 👨👩👧👦 Expanding reach – With CTV, television is extending its presence into previously underserved areas, reaffirming its role as the hub of the households. ✂️ The rise of cord-cutters and cord-nevers – CTV provides a unique opportunity to connect with affluent, digitally-savvy audiences who are increasingly bypassing traditional TV. 🎨 Creative freedom – CTV allows marketers to be more contextual and personalised, tailoring messages to specific campaign objectives and audience needs. 🌄 From storytelling to story-living – Immersive CTV environments are creating new and meaningful ways for brands to offer rich, interactive experiences on the largest screen in the home. Connected (or not) - TV continues to play an important role in the market’s strategy for building consideration & recall. #CTV is evolving fast – how are you leveraging its potential? Thanks to everyone who attended and organised this roundtable session and made it the success it was! #SamsungAds #ETBrandEquity #ConnectedTV

Wurl, a leading CTV and marketing distribution platform, has released its CTV Trends Report for the year, which aims to shed light on the evolving landscape of connected TV (CTV) and provide crucial data for advertisers navigating this dynamic environment. As streaming content continues to surge, understanding viewer behavior is essential for shaping effective business strategies. Key Findings: 📈 Increasing Viewing Time: Average daily hours of viewing are up 5% in Q3 2024 compared to last year, signaling renewed engagement. 📉 Stabilizing Churn Rates: CTV platforms are becoming stickier, with churn rates showing a slight downward trend. 🚀 Longer Viewing Sessions: Session lengths have increased nearly 7% in Q3 2024, indicating deeper viewer engagement. 🎄 Holiday Content Popularity: Viewership on holiday channels spikes in December, but 25% of viewers keep watching holiday content year-round. These insights provide useful intel for those looking to maximize their impact in a rapidly changing CTV landscape and start the planning process for 2025. To read the more report insights, click here: https://lnkd.in/gaSBFm4B #SamsungAds #CTV #AdvertisingInsights #Wurl #ConnectedTV #MarketingTrends #ViewerEngagement

🌟 And that's a wrap! Last week marked the 2024 Media Partners Asia APOS event - Asia's premier event for the media, telecoms & entertainment Industry, held at the stunning Ayana Resort in Bali, Indonesia. 🌴✨ Over three dynamic days, attendees were able to listen to keynote speakers and attend panel sessions and workshops with industry pioneers and innovators, which all looked to explore the future of content and connectivity within our rapidly evolving digital landscape. As part of the numerous panel sessions, Director of Sales for Samsung Ads South East Asian team Sammy Elazab, joined James Ross, CEO of Lightning International, and Sam Hall Chief Content and Commercial Officer at Fetch TV to discuss the "Future of FAST: What’s Working for Consumers & Advertisers". The insights shared during the session illuminated the evolving landscape of FAST and its significant impact on both consumers and advertisers. Thank you to all the attendees for contributing to such an amazing experience. And a heartfelt thank you to all the other speakers, exhibitors, and attendees who made APOS 2024 a resounding success. We look forward to being a part of the event next year for more discussions, networking, and opportunities to drive the industry forward! Until next time! 🚀 #SamsungAds #APOS2024 #FAST #Media #Telecoms #Entertainment #Innovation #SouthEastAsia