The Audience Measurement Coalition is a sector association in the domain of Audience Measurement. The AMC is composed of Joint Industry Committees (JICs) and research companies. Audience measurement serves as the backbone of Europe’s media industry, providing invaluable insights into consumption patterns for media companies. Additionally, it supports public service media in fulfilling their mandates and assists advertisers and public authorities in making informed decisions. Amongst its main purposes, the AMC aims to … - Represent organisations active in the audience measurement sector when it comes to matters of public policy and regulatory developments. - Be an international source of reference for audience measurement knowledge and information in dialogues with regulators, public authorities, and other industry stakeholders. - Support international alignment on evolving practical matters ensuing from regulation. AMC is included in the EU Transparency Register : REG 681747495728-42.
External link for Audience Measurement Coalition
BRUSSEL, BE
Audience Measurement Coalition reposted this
Very grateful and honored to have represented the Audience Measurement Coalition at egta’s MIM panel debate on the future of audience measurement regulation together with Ricardo Rubio González and George Ivie. Many thanks to Sofie Sue Rutgeerts and Katty Roberfroid for the invitation. #audiencemeasurementcoalition #EuropeanMediaFreedomAct #EgtaMIM Cecilie Westh Roberta De Martino Lucia A. Nielsen
AMC is pleased to announce that CAEM, the Portuguese JIC, has become a new member at the General Assembly on March 6, 2025. CAEM is a key player in media audience measurement, defining the technical processes and methods, and conducting regular quality controls. CAEM was first established in 1994 and owns the TV Audience Measurement System in Portugal. https://lnkd.in/e44X8xQs #CAEM
AMC is also open for new members to join. Applications can be addressed via our website.
We are happy to announce that GfK, an NIQ company, is a proud supporter and founding member of the newly formed Audience Measurement Coalition (AMC). This coalition, initiated by leading European Joint Industry Committees (JICs) and research companies, aims to uphold professional standards and serve as the voice to European regulators on audience measurement matters. Check out the AMC's press release to learn more about this significant milestone in our industry below. #AudienceMeasurement #MediaTransparency #EURegulations #MediaFreedom #MediaIndustry #AMC #MediaInsights
The establishment of the new European Board for Media Services marks a significant milestone in the implementation of the European Media Freedom Act. This independent advisory body, composed of national media regulators, will strengthen media freedom and pluralism across the EU. #MediaFreedom #EU #MediaRegulation https://lnkd.in/e_WA-nns
Meet us at CIMM on Wednesday, Feb 12.
The next Coalition for Innovative Media Measurement (CIMM) member meeting is Wednesday, Feb 12 at 1pm ET / 10am PT 🗓️ Here’s a first look at our agenda featuring incredible industry execs: 👥 📏 An overview of the new Audience Measurement Coalition and how regulatory developments in Europe are impacting audience measurement with Stuart Wilkinson (Kantar Media) & Lucia A. (PRO TV & head of Romanian JIC, ARMA). 🎯 An early look at some successful examples of audience targeting using predictive AI to drive sales and brand lift from the Research Measurement Technologies, Inc. team, including Bill Harvey, Audrey Steele & Graeme Hutton and KnotSimpler, Inc.’s Josh Chasin. 🔒 A discussion on VPPA compliance and (potential) signal loss in the CTV ad ecosystem in 2025 with Julia Shullman (Telly TV) & Alex Strickland (FreeWheel). These meetings are exclusively for CIMM members, but membership is open to the entire industry. To find out more, contact: info@cimm-us.org.
🚀 Exciting news for the European media industry! The Audience Measurement Coalition (AMC) officially launches to advocate for independent, transparent, and fair audience measurement. Together, we’re shaping the future of accurate and unbiased media insights! #AudienceMeasurement #MediaTransparency #EURegulations #MediaFreedom #MediaIndustry #AMC #MediaInsights Yannick Carriou, president of AMC.
Audience Measurement Coalition reposted this
Honoured and looking forward to talk to the AGMA General Assembly in Berlin on Friday 15 November about the importance of industry agreed audience measurement and JICs in light of the changing media ecosystem and new European regulation covering the measurement of media under the European Media Freedom Act (art 24). I will talk about the Audience Measurement Coalition that groups together nearly 20 organisations working across Europe to help represent our trade, be a helpful point of reference for industry and regulators alike on what is an increasingly complex subject, and which is looking to find practical solutions to the new regulatory environment that is evolving rapidly in this area. https://lnkd.in/eR33b8i9 #agma #audiencemeasurement #kantarmedia
Audience Measurement Coalition reposted this
Article 24 of the European Media Freedom Act covers Audience Measurement; ensuring published data on audience usage of all media is transparent, comparable and independently verified in the future. The Audience Measurement Coalition made up of several European based JICs and research suppliers will help represent the sector in future dialogue with National Regulatory Authorities that will be empowered by the Act to encourage Codes of Conduct in Audience Measurement across every market in the EU. The law will be enforced by August 2025. The programme and roadmap ahead were reviewed at #EMRO2024 in Vienna this week. Thanks to Lucia A. my co-presenter and fellow member of Audience Measurement Coalition Taskforce.
🇪🇺Presented at EMRO on EU Legislation and implications for Audience Measurement! I had the privilege of presenting at the EMRO conference alongside Stuart Wilkinson from Kantar Media. We discussed critical changes in EU legislation, including the European Media Freedom Act (EMFA) and the Digital Markets Act (DMA), and their impact on audience measurement. It was a fantastic opportunity to engage with industry leaders and explore the future of media and audience measurement. #AudienceMeasurement #EMRO2024