Bridgestone EMEA

Recycling tyres for a sustainable future is essential. Equally important is fostering a comfortable environment for shelter animals. These priorities truly make a difference. In a recent initiative in collaboration with an animal shelter in Morocco, #BridgestoneMEA repurposed tyres into comfortable beds for the animals, receiving overwhelmingly positive feedback! This project represents another step in our commitment to expanding tyre recycling efforts and creating innovative products, all while prioritizing sustainability in our mission. #WhatReallyMatters #Sustainability

#Bridgestone hosted a comprehensive driver training event for Egypt’s largest fleets in partnership with Nile Projects & Trading Co. With numerous fleet companies, supervisors, and drivers in attendance, the event centered on safety, sustainability, and fleet efficiency. The program included both theoretical safety sessions and practical defensive driving training. This initiative represents an innovative approach to enhancing fleet strategy, seamlessly aligning with Bridgestone’s E8 Commitment and focusing on Efficiency. Mamdouh Mansour, Sales Director at NPTCO, said, "By equipping drivers with the right skills and knowledge, we're not just enhancing safety; we're also paving the way for a more sustainable and efficient transportation future." We sincerely thank Nile Projects & Trading Company for their invaluable support in driving positive change in the region’s transportation sector. #WhatReallyMatters #FleetManagement #BridgestoneE8

We’re very excited to partner again with Automobili Lamborghini S.p.A. on the return of the Lamborghini Accademia! The driving course gives fans the unique opportunity to get a taste of the track’s adrenaline at Rome’s Vallelunga Circuit and perfect their skills behind the wheel of the Huracán STO fitted with custom-engineered Bridgestone Potenza Sport and Potenza Race premium tyres. As Lamborghini’s official technical partner, Bridgestone is the exclusive tyre supplier for the super sports car, helping it deliver all the sensations of sports driving in a model homologated for road use. The Lamborghini Accademia is made up of several classes, ranging from an explanation of the dynamics of the vehicle on the track to actual preparation to win a race, backed by the team of engineers.

Take you cars performance to the next level with Bridgestone Potenza Sport! From razor-sharp dry handling to incredible wet braking, the award-winning Bridgestone Potenza Sport is your key to a thrilling, confident drive. Elevate your car's potential with every turn. Check out the Bridgestone Potenza Sport & find more details here: https://lnkd.in/eFgkci-H #PotenzaSport #PerformanceTyre #UltimateDriving

As Bridgestone develops and delivers tyres and mobility solutions for today and tomorrow, we're embracing our responsibility to bring about positive change for people and planet. Here's how we're bringing this commitment to life throughout the lifecycle of a Bridgestone tyre.

This week, Bridgestone EMEA formalized its strategic partnership with @Al Jawaden Group, officially launching its presence in Iraq. This collaboration will enable the delivery of a full range of tyres and innovative solutions to the Iraqi market. As Jacques Fourie, President of Bridgestone Middle East and Africa, stated, “By combining our knowledge and vast expertise, both companies are better positioned to offer superior services that will not only meet the needs of our clients but also promote innovation and growth.” Bridgestone looks forward to engaging with Iraqi customers and delivering what truly matters-quality, innovation, and safety on the road for years to come. #Bridgestone #WhatReallyMatters

Last week, Bridgestone Aircraft Tire (Europe) S.A. (BAE) – the specialist aircraft tyre and solutions division – had the honour of hosting Ambassador Mikami, the Japanese Ambassador to Belgium, at the BAE plant. The visit was an opportunity to showcase how BAE delivers the highest quality tyres and solutions to its aviation customers, the Bridgestone Mission and Essence, and the progress BAE is making in line with our Bridgestone E8 corporate commitment. In recent times, BAE has made significant changes to enhance sustainability in both air mobility and society, including transitioning to wind power to reduce CO2 emissions, maximising the retreadability of its aircraft tyres to preserve natural resources, and developing aircraft tyres with 75% sustainable materials. Thank you to Ambassador Mikami for your time and interest, and to AWEX for helping to make the day possible.

We're thrilled to welcome our new team members who joined Bridgestone family across the Middle East and Africa region over the past months! At Bridgestone MEA, we're thrilled to welcome our new team members. With their fresh ideas, diverse perspectives, and shared enthusiasm for excellence, we’re confident they will play a key role in shaping our future successes. We’re excited to see their contribute as we move forward together. Please join us in giving our new joiners a warm welcome! #BridgestoneMEA

Our commitment to advancing mobility solutions is at the heart of everything we do. Through the Moonshot Challenge, we support groundbreaking ideas that can reshape transportation and redefine how we move. We invite emerging startups seeking new avenues for growth and collaboration with us. Through strategic partnerships, we aim to provide practical market applications, direct feedback, and valuable opportunities for refinement. Innovation in the mobility space is essential. Fostering collaboration empowers startups and innovators to tackle tomorrow's challenges—that’s what truly matters. This marks the next step in our ongoing journey toward a smarter, more connected future.

We recognize that while innovation fuels progress, sustainable mobility is what truly matters. That’s why @BridgestoneMEA was honored to take part in the 30th ITS World Congress in Dubai, where we showcased solutions aimed at enhancing performance and advancing sustainable mobility. Our President, @Jacques Fourie, shared: "As electric cars and eco-friendly solutions become critical in cutting emissions and decarbonizing the transportation sector, we take pride in leading the shift to a more sustainable transport ecosystem." Through collaboration with industry leaders, we remain committed to accelerating the transition to sustainable transportation.