Special thanks to Jennifer Weil for covering this news in WWD.
BIBBI PARFUM, a nascent niche Swedish-French fragrance brand, has just received a significant minority investment from Fable Investments, Natura &Co's venture capital fund, and JamJar Investments. Financial terms of the deal were not disclosed. “Bibbi is really a dive into my subconscious state of mind,” explained Stina “Bibbi” Seger, a Swedish-born creative designer who is the brand founder and creative director. Read more here : https://lnkd.in/eaHA4NMu