FEDMA

#Breaking ⚡ The UK Government has tabled the much-anticipated #Data Use and Access Bill, which is designed to promote growth, improve public services and make people’s lives easier The bill tackles many issues and priorities of the DMA (Data & Marketing Association) UK and its members, with the DMA CEO Chris Combemale saying “The DMA has long been committed to fighting for essential reforms in data protection legislation and skills that are essential to our members, their customers, their teams and the economy, and we are pleased that the new Bill puts technology and data protection at the heart of the economy.” More below

Thank you The MarTech Summit for featuring our Director of Public Affairs Enrico Girotto, who explains the challenges future of #DataProtection in #Data-Driven #Marketing Marketers must go beyond legal requirements and adopt ethical practices to ensure trustworthy customer relationships and stay ahead in the data-driven landscape #Martech #Compliance #AI

📢 "We are in an era of change or in a change of era" 📢 "When done right, digital advertising does not collide with data protection" 📢 "An ad without trust is just noise" 📢 "Responsible advertising is the only future of advertising"   ➡️ These are some of the most iconic quotes of the 2024 European Interactive Digital Advertising Alliance Summit that took place yesterday at the beautiful Royal Horseguards hotel in London   Criteo is super proud to sponsor the EDAA Summit and to support the Advanced Advertising Transparency Program providing greater transparency, choice and controls to consumers! Thanks again to the EDAA team, David Barron and all speakers Angela Mills Wade, Mathilde Fiquet Robin de Wouters Enrico Girotto Ionel Năftănăilă Stephen Almond Ninon Vagner Elena Turtureanu Konrad Shek Guy Parker Conor Murray Luigi Mastria, CIPP/US, CISSP Peter Kosmala John Bowman Leigh Parsons Freund

Can marketers deliver better outcomes while prioritizing sustainability, growth and culture? Our President & CEO, Leigh Parsons Freund, joined Compliant's Jamie Barnard and FEDMA's Enrico Girotto on the panel titled "The Future of Marketing: Balancing Profit, Purpose, and Ethics" at the edaa Summit in London today to answer this and many other future-centric question. Thanks for the opportunity to be part of this important discussion 👏 ! #EDAASummit2024

There is a misconception that digital #advertising always collides with data protection regulation But done right, that's not the case Stephen Almond from the Information Commissioner's Office at #EDAASummit2024 European Interactive Digital Advertising Alliance

Ads are not the problem and are necessary to fund online content Deceptive ads are the problem that the #DigitalServicesAct aims to tackle (for platforms only) Wayne Moroney from the Coimisiún na Meán at the #EDAASummit2024 European Interactive Digital Advertising Alliance

Last week's European Commission long-awaited report on the #FitnessCheck of #EU consumer law on digital fairness aims at assessing whether the current regulatory framework sufficiently addresses the challenges of a rapidly evolving digital environment The report portrays a multifaceted picture with problematic practices unclearly tackled by existing rules, while stressing the need for a holistic approach and further assessments. FEDMA agrees that online advertising that target consumers' vulnerabilities is an unethical practice which exploits individuals’ weaknesses and undermines the advertising industry’s credibility and long-term sustainability. However, this does not mean that new rules are necessary. Find out more in our full article

Join us this Thursday 10 October for a #Webinar organized by AMD | Associação Portuguesa de Marketing Directo e Digital on “Data Protection: Challenges and Solutions” Speakers - Paulo Fonseca from DECO - Portuguese Association for Consumer Protection - Our very own Natacha Picoito do Carmo from FEDMA - Célia Simões from AdSalsa - Marco Alexandre Saias- Privacy and Data Protection Consultant (see bio) Moderated by André Novais de Paula, President of #AMD The event (in Portuguese) is aimed at professionals looking to stay up to date with new regulatory requirements and best practices in the use of #data, as well as valuable insights to ensure compliance and confidence in customer data management Register ➡️ https://lnkd.in/ezeneRRM

In today’s ruling in Case C‑621/22 (KNLT v. AP), the Court of Justice of the European Union has finally clarified that a solely commercial interest can constitute a legitimate interest under the GDPR. Dr. Sachiko Scheuing, FEDMA Co-Chair: “The ruling brings significant relief to the industry, especially for small and medium-sized enterprises (SMEs) that face challenges in collecting consent at scale. After five years of uncertainty, we now have the long-awaited legal certainty that companies can continue using Legitimate Interest as a legal basis, as they have for decades.” https://shorturl.at/EJDUC #dataprotection #CJEU #legitimateinterest #GDPR 

Thank you AMD | Associação Portuguesa de Marketing Directo e Digital for your continued support. We are thrilled to work alongside the voice of the Portuguese Data & Marketing Association and defend its interests at Portuguese and European levels 🚀