DMA (Data & Marketing Association) UK

The King’s Speech marks a momentous occasion for UK businesses with the inclusion of two Bills particularly important to our industry: a Digital Information and Smart Data Bill and an AI Bill. A focus on growth within the King’s Speech is a welcome sign of a proactive strategy to support UK businesses. The DMA strongly supports the inclusion of a Digital Information and Smart Data Bill that reforms data protection regulation. This Bill will enable data to flow more freely, reduce administrative burdens on businesses, and balance innovation with privacy. Prioritising robust data frameworks will help the British business landscape and our economy reach their full potential. Read the full response from DMA CEO, Chris Combemale, and how the DMA has advocated for 12 reforms that will empower growth for businesses and charities: https://lnkd.in/e-qBdy3A #DigitalInformationandSmartDataBill #KingsSpeech #Innovation #EconomicGrowth #DMA

🚨 The Hidden Cost of Dull Campaigns 🚨 "The cost of dull for response campaigns is often ignored because short-term response doesn’t suffer, but this powerful new DMA data starkly reveals the long-term business cost of running dull response campaigns. A much-needed wake-up call to response marketers." — Peter Field, Peter Field Consulting What’s this new data Peter’s referring to? It’s all in the Value of Creativity report, and you won’t want to miss it. Packed with insights on how innovative, emotion-driven advertising can boost marketing effectiveness, this report is a game-changer. 🎉 Join us on 24 October for the official launch event, featuring leaders from TikTok, HSBC, and RAC as they explore the true value of creativity in driving long-term success. Save your spot now and be part of the conversation that will reshape your approach to marketing: https://lnkd.in/eWq3XjYP #ValueOfCreativity #MarketingEffectiveness #InnovationInMarketing #CreativeAdvertising #DMAEvent #MarketingInsights

🌟 Spotlighting the Leaders of the Black Marketers' Council! 🌟 Today, we’re thrilled to shine a light on two remarkable leaders driving change within the DMA's Black Marketers' Council: Marie Feliho and Colin Gillespie. Marie Feliho, Director of Customer Experience and Loyalty, brings over 20 years of expertise in customer retention strategies. With a wealth of international experience, Marie has successfully bridged the gap between customer marketing and technology, leading major brands like Just Eat Takeaway.com and Virgin Media O2 towards success. Her data-driven approach continues to inspire the next generation of marketers. Colin Gillespie, Chief Strategy Officer at All Response Media , envisions a future where the Black Marketers' Council has achieved such significant positive change through its focus on colour awareness that its original agenda is no longer necessary. His commitment to this mission demonstrates the power of data and strategy in transforming the industry. These leaders embody the spirit of innovation and progress. Let’s celebrate their vision and dedication to making the marketing industry more inclusive and impactful. Learn more about the Black Marketers' Council and how you can contribute: https://lnkd.in/eskb9uSN #DMACommunity #BlackMarketersCouncil #MarketingLeadership #DiversityAndInclusion #CustomerExperience #InnovationInMarketing

🌟 Celebrating Excellence! The DMA Awards 2024 Shortlist is Here! 🌟 After an incredible night at last night’s Shortlist Party, we’re thrilled to officially announce the campaigns that made the DMA Awards 2024 Shortlist! 🎉 A huge congratulations to all those who impressed the judges with their bold strategies, creative flair, and outstanding results. Last night was filled with excitement, celebration, and anticipation — and we’re excited to keep the momentum going as we celebrate your hard work and dedication! 💪 Ready to see if your campaign made the cut? Explore the full shortlist now: https://lnkd.in/eFhWP3qJ Here’s to the campaigns that #GoFurther and set new standards in marketing excellence. 🌟 #DMAAwards #MarketingExcellence #Shortlist2024 #CreativeMarketing #CelebrateSuccess

🎉 It’s Almost Time! Join Us Tonight for the DMA Awards 2024 Shortlist Party! 🎉 The big reveal is just hours away! Whether you're waiting to see if your campaign has made the shortlist or just excited for a night of celebration, we can't wait to welcome you to the 2024 DMA Awards Shortlist Party! 🌟 Set in a stunning rooftop bar in Central London, tonight we’ll unveil the standout campaigns that excelled in strategy, creativity, and results. We're looking forward to an unforgettable evening of celebration, networking, and fun with some of the industry's top talent. Let’s raise a glass to creativity and those who #GoFurther! See you there! #DMAAwards #MarketingExcellence #Shortlist2024 #CreativeMarketing

🚀 Unlock the Power of Creativity in Marketing 🚀 We’re excited to announce the launch of our ‘Value of Creativity’ report, where we dive deep into how creativity drives marketing effectiveness. With budgets tightening and performance marketing declining, creativity has never been more essential for achieving business success. Join us on 24 October 2024 for a morning of expert insights, data-driven findings from the expanded DMA Effectiveness Databank, and practical strategies to elevate your campaigns. 📅 Event Date: Thursday, 24 October 2024 ⏰ Time: 9:00 AM - 11:00 AM 📍 Location: Central London (TBC) 🎟️ Free for DMA Members | £50 (+VAT) for Non-Members 🔗 Register now and secure your spot: https://lnkd.in/eWq3XjYP Don’t miss this chance to gain invaluable insights into how creativity impacts business performance. Stay tuned for more details on the agenda and speakers! #ValueOfCreativity #DMAEvent #CreativeCampaigns #BusinessGrowth #CreativityInBusiness

🌟 Celebrating the Dynamic Leaders of Our Customer Data Council! 🌟 Today, we’re excited to spotlight three remarkable leaders of the DMA Customer Data Council: Carolyn Bondi, Sue MacLure, and Deputy Chair Hannah Gardner-Javid Carolyn Bondi, Co-Founder of The Thread Team, embraces the challenge of leading the council. She finds excitement in welcoming new members from various sectors, whose innovative ideas and diverse approaches keep the council vibrant and forward-thinking. Sue MacLure, Director of Data & AI Ethics at CACI Ltd, values connecting with like-minded professionals in meaningful discussions that uncover key industry themes, fostering collaboration and insight across the council. Hannah Gardner-Javid, CRM & Loyalty Manager at VML Enterprise Solutions, is passionate about helping emerging talent. Her vision is for the council to create pathways for aspiring marketers to land their first jobs in the industry. These inspiring leaders embody the spirit of innovation that defines the DMA. Their commitment to diverse voices strengthens our community, and you can be part of it too! 👉 Join the Customer Data Council and contribute to the future of data marketing: https://lnkd.in/eGKyT_Zm

🎉 The Wait is Almost Over! Join Us at the DMA Awards 2024 Shortlist Party! 🎉 Has your campaign crushed convention, shattered expectations, and impressed our panel of industry experts? Now’s your chance to find out! We’re thrilled to invite you to the 2024 DMA Awards Shortlist Announcement Party — a night dedicated to celebrating the exceptional campaigns that went above and beyond. 🌟 Hosted at a stunning rooftop bar in Central London, this vibrant evening will reveal which entries have earned their place on the shortlist, spanning across strategy, creativity, and results. 🎯 Enjoy a night of: 🍽️ Gourmet canapés 🥂 Free-flowing drinks 🎶 Music and dancing under the stars Whether you’re eagerly awaiting to hear if your campaign made the cut or simply want to connect with the industry’s top creative minds, this is an evening not to miss. Spaces are limited, so be sure to secure your spot today! 👉 Join the Party: https://lnkd.in/eTFzweDy Let’s celebrate the campaigns that truly #GoFurther. See you there! #DMAAwards #MarketingExcellence #Shortlist2024 #GoFurther #CreativeMarketing

🌟 Spotlighting the Visionary Leaders of Our Creative Committee! 🌟 Today, we’re excited to highlight two inspiring leaders from the DMA Creative Committee: Tony Spong and Cordell Burke Tony Spong, Managing Partner at AAR, is captivated by the creative process. For him, it’s the ultimate challenge—connecting with people and sparking genuine reactions. Joining the committee has allowed him to push the boundaries of creativity and give back to the industry. Cordell Burke, Creative Director at UP THERE, EVERYWHERE, thrives on collaboration. He values the shared learning and insights exchanged within the committee, with their efforts creating impactful initiatives that drive positive change in the DMA and the wider industry. These creative champions are dedicated to fostering an environment where innovation flourishes. Don’t miss the chance to engage with them! 👉 Join the Creative Committee and be part of this exciting journey: https://lnkd.in/eXWakqAW. 👉 Sign up for the launch of the Value of Creativity Report to explore the role of creativity in marketing: https://lnkd.in/dvfnSNjh.   

🚨 Extended Deadline Alert! 🚨 If you missed the original cut-off, great news – the deadline has been extended until Friday, 20th September at 11:59 pm! You now have more time to submit your exceptional work for a shot at the Gold! 🏆 Don’t let this opportunity slip by! Your innovation and effort deserve recognition, and last-minute entries have just as much potential to win big! 🌟 The DMA Awards, powered by partners like Zoho and Salesforce, are famously tough to win – which is why they're so prestigious. Ready to show the world your excellence? Get your entry in now and make your mark. 🚀 Access the entry guide and submission details here: https://lnkd.in/evNxPmgs ⏳ Don’t wait too long – the clock is ticking! ⏳ #DMAAwards #MarketingExcellence #ExtendedDeadline #GoForGold #Zoho #Salesforce #SubmitYourBest