PEYO COMPANY

Na última sexta-feira (18), Papai Smurf, Desastrado e Gênio visitaram a maior instituição oncológica da América Latina, o Hospital de Amor, localizado no município de Barretos (SP). A ação, realizada em parceria com a Vertical Licensing, fez parte das atividades da Semana das Crianças promovidas pelo hospital. Os icônicos personagens passaram pela unidade infantojuvenil do HA, o Centro de Reabilitação, o Instituto de Treinamento em Cirurgias Minimamente Invasivas (IRCAD América Latina) e o alojamento Lar de Amor. O presidente da Instituição, Henrique Prata, recebeu os visitantes azuis e celebrou a visita agradecendo a PEYO COMPANY e ressaltando a importância dos valores compartilhados entre a instituição e os Smurfs. “O Hospital de Amor tem a alegria de compartilhar com vocês como é bom ter esperança, fazer amigos e receber o que estamos recebendo aqui. O símbolo da Bélgica, agora de mãos dadas com o Hospital de Amor. Esse projeto é lindo e vocês vão adorar acompanhar a visita deles ao hospital”, comentou. Saiba mais em https://lnkd.in/dXk-cYed #smurfs #hospitaldeamor #verticallicensing

BOYHOOD X THE SMURFS BOYHOOD is launching an official and very exciting collaboration. BOYHOOD is partnering with the globally recognized Smurf to design and produce a BOYHOOD signature wooden version of some of the most iconic Smurf Characters. BOYHOOD is bringing back your childhood memories and heroes as simple wooden design collectibles making the BOYHOOD x Smurf partnership a great match. This collaboration will elevate the BOYHOOD collection to new heights in the wooden craft industry. This project has been our most challenging yet, but now that we have succeeded, we are confident there is no limit to what we can design and produce. We are obviously very excited about the partnership. The craftsmanship put into this work is astonishing, and the finished product reflects that. STATEMENT FROM THE SMURF/IMPS “Peyo Company is thrilled to announce this new collaboration with Boyhood. The astonishing craftsmanship that is brought to our beloved character by Boyhood is truly remarkable and it feels like a perfect match with the Smurfs universe. Being created from wood these high-quality collectibles could have been crafted by a Smurf himself, which makes it even more special and fun for fans and collectors!” – Fabienne Gilles – Chief Commercial Officer (Consumer Products, Publishing and Family Entertainment) at Peyo Company For Boyhood designer and founder Jakob Burgsø, it is a dream come true to partner with the Smurfs. “I am over the moon and so proud to have successfully drawn up this partnership with the Smurfs Worldwide. I have always admired The Smurf and his friends. An opportunity like this does not come around very often, and I am very proud of being trusted to design a selection of wooden collectibles of some of the world’s most admired comic strip characters. The result is amazing. The craftsmanship is extremely intricate and skilled, and we have achieved a result that sets new standards for wooden sculptures. I believe we have once again created an icon that will last for generations.” - Jakob Burgsø

We’re absolutely SMURFING with excitement! 🎉 I’m thrilled to announce that Smurfs' Hidden Village, our whimsical and adventurous game, has been nominated for Most Innovative License of the Year at the prestigious 2024 Toy & Game Innovation Excellence Awards! 🏆 This SMURFTASTIC nomination highlights the incredible creativity and effort that went into bringing this iconic world to life, and we couldn’t have done it without the support of our amazing partners and collaborators. Now, we need your help to take this recognition even further! Public voting is open until October 25, and every single vote brings us closer to capturing this award. Vote here 👉 https://lnkd.in/gEczN4JZ At Maestro Media, we pride ourselves on creating bespoke, high-quality games with top-tier creators for the biggest brands in the world, and we are continuously expanding our rapidly growing portfolio. If you’re interested in discussing licensing opportunities or future collaborations, I’d love to connect! And don’t forget—The Smurfs: Roleplaying Game is launching soon on Kickstarter, with an exciting offer: Pledge in the first 24 hours and get The Smurfs Hidden Village Board Game (a $40 value) FREE with your pledge at Baby Smurf’s Starter Box tier and above! Smurfsrpg.com Let’s keep the SMURFVENTURE going strong—both through your votes and potential partnerships! #TAGIES2024 #Kickstarter #TheSmurfs #TableTopGame #Innovation