Satisfaction

Proud and thrilled to see our new Samsonite campaign out all around the world.. Probably the biggest samsonite Proxis campaign ever. what a great project thanks Edouard WATTEL Bess Verheyden Joeri Van Holder for this inspiering and fluid collaboration , guys you rock and all the satisfaction team , the best team i ever had. (love you guys) Alex Grohol Julien Diels Louis Thienpont Marie Doyen Ariane De Siron 1nd all the crew. HAVE A GREAT SUMMER SPLASH. :)

With the cup off to a roaring start we're happy to present this campaign's special message! Even if we lose, we win, with Satisfaction and Jupiler. We win through the Belgians' self deprecating humour, and love of a good time, but also quite literally because even if we lose the cup, Jupiler’s offering free Jupiler 0,0% to all Belgians! This ambitious stunt plays against expectations, placing the ubiquitous Jupiler ‘Marketing Manager’ in the role of having to hype up his team, his country! A spin off film that uses peoples’ perception of the sales and advertising departments, and coded film stylings, to make an absurd business meeting all the more exciting. We then follow as the news of Jupiter’s offer spreads from the office, to the streets, to the stands - stunning all as it’s shared. They knew it before, but now they know it for sure, no matter what Belgians never lose. It’s not for every campaign that a twist such as this gets to see the light of day.  It was a bold idea from Satisfaction and Jupiler’s trust and excitement in the spin-off allowed it to move forward! Allez, beer’s on us! Client: Anheuser-Busch AB InBev The Jupiler team Julie Claus, Maxime Bossuyt, Alexandre Wellens, and Adrien Mahieu Agency : Satisfaction Director: John Israel Account & Project Manager: Alex Grohol Art Director & Editor: Julien Diels 3D Animation & Graphic Design: Louis Thienpont Production & Casting : Ariane De Siron Starring Waterlot Jean, Arber Aliaj, Gary Gerardy, the #BelgianRedDevils ....and so many more!

𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝗕𝗲𝗹𝗴𝗶𝗮𝗻 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗺 𝘄𝗶𝘁𝗵 𝗝𝘂𝗽𝗶𝗹𝗲𝗿 For the Red Devils’ next cup, Satisfaction was tasked to bring to life a brand campaign for Jupiler. We created an ode to Belgians, celebrating their humour and their indomitable spirit. Where together, with a Jupiler in hand, nothing will stop you from enjoying real football moments and becoming one: BELGIANS NEVER LOSE. ­ Using the angle of comparison to the other countries competing in the tournament, the campaign seeks to make us feel united as Belgians. With our self-derisive philosophy, love for football and Jupiler. A Belgian statement for Belgians, where whatever happens during the cup, our spirit will always be our victory. We couldn’t be happier to have brought this new tone of voice to the brand. And for the trust and enthusiasm with which the Jupiler team worked alongside us. Here’s to another ‘chope’, another cheers, another win! - Creative Concepts & Direction by Satisfaction. Special thanks to our MVPs John Israel, Julien Diels, Louis Thienpont, Alex Grohol, Ariane De Siron, Marie Doyen, Waterlot Jean and the Jupiler team Julie Claus, Maxime Bossuyt, Alexandre Wellens, and Adrien Mahieu, and so many more!

What a great journey. happy to share our campaign for Samsonite. Always special to see our work Satisfaction coming to live around the world. special thanks to Edouard WATTEL Bess Verheyden Joeri Van Holder for their trust and great energy. I also thank all my team Satisfaction Julien Diels Alex Grohol Louis Thienpont Marie Doyen. This summer will be a Samsonite one.

great work with Duvel Moortgat for a great design by WeWantMore . dream teams , fantastic beverage, distilled to be lived. Andy van Hassel Kris Stuyck #satisfactionteam #satisfaction