Shopnosis

Ever seen a moving shelf heatmap? Here at Shopnosis we find these fascinating 🤩🚀🔥 Moving heatmaps aggregate shopper attention: from the moment they approach the shelf to the moment they leave. This chips shelf example shows first 3 seconds of chips purchase: ☑️ Notice how the attention comes from the right ☑️ How most of it gradually focuses on just two key products, with one being on promotion ☑️ Bottom left hand side quadrant remains practically unseen Please note that these are real shoppers, in a real store. And this is not just one shopper, this aggregates tens or hundreds of shoppers. ❓❓❓ What could YOU learn if you had a moving heatmap for your category? #shopperinsights

Join us on 19th September at Woburn House, London for an exciting morning of innovation, learning, and AI technology shaping the retail display industry! Discover real-world case studies from industry experts. Featured case studies include: 🔹Using AI for Effective Shopper Marketing, presented by Shopnosis. AI learning from shoppers’ visual experiences, interactions, and purchasing behaviours. 🔹AI on the Shop Floor: The New Frontier of Retail from big group. Delving into the journey of creating GUS, a cutting-edge AI retail assistant designed to enhance customer experiences and product knowledge. 🔹AI-Powered Digital Concierge for Merlin Entertainments from TRISON. Learn how AI is transforming guest experiences with digital concierges, using machine learning to drive content on screens. 🔹 Enhancing Store-Specific Visual Merchandising Guides. See how Optimum Retailing (OR) Retailing leverages advanced AI and Generative AI solutions for store merchandising. 🔹 Shopper Decision-Making Simulator from FUTURE PROOF INSIGHTS | Consumer Neuro. Discover how AI simulates complex in-store decisions, moving products, POS, and fixtures from the comfort of your desktop. Secure your spot HERE, POPAI Members go free! > https://bit.ly/3LTaPkQ #AIinRetail #RetailInnovation #POPAI #Retailtechnology

📢 Discover powerful shopper marketing insights from our Founder, Uros Berisavljevic, in this quick, 10-minute must-read! Understand how to: -Cut back-and-forth by 3-5x for quicker creative approvals -Ensure your campaigns resonate with your target shoppers -Secure buy-in from retail partners Don’t miss out—dive in now or bookmark for later!

📢 Hey Shopper Marketeers - need to sign off creatives for the next year? June is in full swing and so is the planning for next year. If you are actively working on: 🛒 Creating shopper toolkits & playbooks 🛒 Signing off in-store campaigns You will want to involve REAL creative testing in the process. I will show you how to instantly and effortlessly test your shopper creatives with Shopnosis AI: 🚀 Free trial available 🚀 Case studies available 🚀 Unlimited support from our experts Please reach out, Shopnosis data will save you a lot of time and effort. This small win today will have a real impact on your brand's sales. 📢 Please reach out: uros@shopnosis.io

📢 Shopper Marketers, are you rolling out new in-store campaigns? If so, testing your agency's creative is essential. It's a key part of the marketing planning process, one that delivers the highest ROI. Here are your testing options: 👩🔬 3M VAS (and its derivatives) Based on predictive 'AI' heatmaps, 3M VAS and similar tools are wildly popular. They predict what someone is going to notice in the first couple of seconds of looking at an image, based on contrast, colors, edges etc. This is only pre-cognitive attention, before the brain actually starts processing. Why are these tools so popular? Ease of use, low cost and the "sexy" heatmaps they generate. ✔️ What can you test with predictive heatmaps? ✔️ Layouts. Like if your logo is in the right place or if it's too small. 🛑 What you should NOT test with predictive heatmaps? 🛑 Overall effectiveness of the shopper creative. Like will the creative A or creative B stand out more. Or sell more. Predictive heatmap algorithms were trained on computer screens. They DO NOT work for 3D environments, and especially not for cluttered 3D environments such as supermarkets. In fact, I've seen many cases when tools like these have produced MISLEADING results for in-store environments. 👩🔬 Virtual Shopping or CLT Powerful research tools, been around for ages. ✔️ When to use virtual shopping/CLT? ✔️ High-cost, strategic initiatives. Like planogram changes or main aisle branding takeover. 🛑 When NOT to use? 🛑 Temporary campaigns & early designs. Virtual shopping/CLT takes weeks and huge budgets. Not fit for rapid iterations. 👩🔬 Surveys Surveys will always have their place in research, but trust us when we say that in-store creative is not something you should test in a survey. 🛑 Too many subconscious & automatic factors at play while we shop. Surveys struggle to replicate that. 👩🔬 Shopnosis AI The only AI built specifically for shopper marketing testing. ✔️ AI that learns from real shoppers, in real stores, during real shopping trips. ✔️ Easy to use, instant results, valid for in-store context. Recommendations on what to improve. 📢 Contact us today: info@shopnosis.io

Join us for a live LinkedIn event  "How to use AI to improve retail marketing effectiveness"! We will discuss in detail artificial intelligence and its impact on retail marketing effectiveness. 📆 Date: May 9th  ⏰ Time: 6 pm CET 📍 Location: LinkedIn Live #AI #RetailMarketing #LinkedInEvent

Shopnosis is hosting "How to use AI to improve retail marketing effectiveness". We invite you to attend it tomorrow 😊

📢 Unlock the full potential of your shopper marketing with Vedran Jelaca at the latest ESOMAR webinar 📢 Watch now to discover how Shopnosis AI revolutionizes shopper marketing: 🛒 By helping you increase physical & mental availability in-store 🛒 See a live demonstration on optimizing displays 🛒 Stay ahead of in-store trends Play the webinar recording now!

Happy to see a great presentation from Dorothee Schaub and Markus Specht at the UpLift congress about how Shopnosis.AI helps them to validate and optimize design of Pernod Ricard displays made by Smurfit Kappa. In short, it's based on seeing through shopper's eyes using Shopnosis computer vision and machine learning technology. The process is very simple and fast: 1️⃣ Upload your render(s). 2️⃣ Shopnosis.AI looks in its vast dataset of real shopper behavior (more than 2 million shopper observations globally from major retailers and store formats; shoppers continously record their real shopping by smart glasses and send us their videos, we continously train AI to know what works). 3️⃣ Your design gets stopping and engagment power score so you know in advance how it will perform for shoppers in store. 4️⃣ You get recommendations on how to improve. ✅️ Now brands can finally test all their designs quickly and cost-effectively based on real shopper behavior in stores.

📢 Visiting #upliftCON2024 in Munich next week? Be sure not to miss the session by Pernod Ricard & Display - A part of the Smurfit Kappa Group, showcasing the Shopnosis AI tool.