AfterSell by Rokt reposted this
Co-Founder @ AfterSell (acquired by Rokt) | Helping 30,000+ Shopify Brands Boost Sales With Post Purchase Upsells, Checkout Editing, and Cart Experiences
I analyzed upsell data from 30,000+ Shopify stores, to find the best post purchase upsell strategy. And, I’ve tested this strategy on my own store to drive $100,000s in additional revenue... It's called The Quantity Strategy. With post-purchase upsells, the name of the game is ‘more of the same’ One of the best performing offers is more of the exact same product that was just purchased (with a bit of a discount) Why? You already know the customer wants the product. If you offer a discount, they’ll buy more for themselves, or to gift to friends. But why stop there? Increase the quantity for maximum effect. Sell 2 as the first post purchase offer. If they decline, offer 1 additional unit. If they accept? Offer a higher quantity of 4-8 units. The Quantity Strategy can be a game-changer for boosting AOV. What’s your go-to post purchase upsell strategy?