Skio

Skio

Internet Publishing

New York, New York 3,540 followers

Skio (skio.com) helps brands on Shopify sell subscriptions without ripping their hair out.

About us

Skio (skio.com, $10M+ ARR w/ 90% margins in 3 years, profitable, $8.4M raised) helps brands on Shopify sell subscriptions without ripping their hair out. Brands using Skio include Liquid I.V., Bulletproof, Milk Bar, Barstool Sports, Unilever, 100 Thieves, Vega, KOS, KITSCH, True Botanicals, mindbodygreen, Transparent Labs, GHOST, Wild One, OpenStore, The Nue Co., Immi, DRMTLGY, Boba Tea Protein, KraveBeauty, Glamnetic, Doe Lashes, Magic Mind, Remedy Organics, & Siete Foods. Our team (skio.com/team) brings experience from Shopify, Recharge, Klaviyo, Attentive, Google, Amazon, Facebook, Pinterest, Hulu, Twitch, Nacelle, Smile.io, Groupon, Databricks, & Y Combinator. Investors (skio.com/investors) include Y Combinator, Adjacent, Jason Wong, Shaan Puri, Julian Shapiro, Geoff Woo, & Sahil Bloom, as well as founders and executives of companies like Italic, Magic Mind, Immi, Bev, Smile.io, Okendo, Wonderment, Archive, Parker, HVMN, & MuteSix.

Industry
Internet Publishing
Company size
51-200 employees
Headquarters
New York, New York
Type
Privately Held
Founded
2021
Specialties
e-commerce, saas, b2b, shopify, subscriptions, and recharge migrations

Locations

Employees at Skio

Updates

  • View organization page for Skio, graphic

    3,540 followers

    Read this!

    View profile for Kennan Davison, graphic

    Founder, CEO @Skio | Subscriptions for Shopify

    **Excited to share we’ve hit $10M ARR + Profitable ($838,688.32 in May)!** To get here in just 3 years (in spite of market conditions) with only a seed/$8.4M raised speaks volumes about the great team we have here and what we’ve been working to build. One of the best parts (practically-speaking) of having a business model that scales with our customers is that we live (or die) by the success of our customers. With this in mind, hitting this milestone for Skio isn’t just a celebration, but also validation that having an engineering/product-first DNA is a winning strategy (our product speaks for itself 😉). Some people have asked why we’re announcing this milestone and I thought this post would be a great opportunity to recap our DNA (and also explain) to our customers (as well as future ones) why this benefits them. Our DNA: * We’re engineering-first. All engineering is in-house (vs. contracted out) and we only recruit the best engineers. This results in a much better product which helps our customers grow faster. * World-class support. I personally find it extremely irritating getting support from someone who doesn’t understand you so we made sure great customer support was a priority from day 1. * We let our product do the talking. Spending our dollars on product over marketing/awareness definitely has some tradeoffs. The con is that there’s potential customers who don’t know we exist (we’re fixing this), but the pro is we’re almost always the best partner for anyone evaluating us vs. other options. * Customer-first instead of growth-first. This requires not losing company control to investors who chase growth at all costs. Given we’re Shopify-first subscription software, we think it makes the most sense to stay capital efficient so it is natural staying laser-focused on being customer-first. This is different from raising as much money as possible (and subsequently being forced by investors to spend money chasing any possible growth). This growth at all costs mentality definitely works for certain businesses, but doesn’t make as much sense here. Practical reasons for announcing $10M ARR + Profitable: * We’re here to stay. Typically, total funding is used to gauge traction/ability to stay in business since businesses don’t want to reveal their revenue numbers. While we may have less money raised, our traction to money raised ratio is exceptional so we’re ok sharing our numbers if it means reassuring customers that we’re stable. * Validation that our DNA works/matters. We wouldn’t have hit this milestone if being engineering/product-first didn’t work. Our existing customers probably already understand this, but we hope any potential customers seeing this post will be more inclined to partner after reading this. Thank you so much to our amazing customers/team/partners/investors for your hard work & support in helping us reach this milestone. Can’t wait to see where we are in 3 years!

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  • Skio reposted this

    View profile for Kennan Davison, graphic

    Founder, CEO @Skio | Subscriptions for Shopify

    You want to offer free trials or major discounts on first/first few subscription purchase(s) - it’s a great way to get your product into more hands and acquire new subscribers But you can’t 😿 Scammers/internet rascals ruin it every time with fake emails + immediately cancellations🫤 It’s a problem we hear about from tons of merchants ✨Enter min/max cycles✨ An easy way to get more aggressive with that offer structure by combining acquisition + retention strategies 🔄With min/max cycles, you can offer significant discounts contingent on a subscription term 💥So instead of 75% off your first month, you can offer 75% off your first month when you subscribe for three 🎯Keep bad actors at bay and target hesitant customers who have the potential to become high-value subscribers after they grow to love your product 🔏We recommend being super clear with your offer terms and cycle requirements to avoid any crusty backlash Ready to optimize your acquisition offers for lasting retention? DM us today🌟

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  • Skio reposted this

    View profile for Aidan Thibodeaux, graphic

    Building subs that customers love (on Shopify)

    Announcing analytics v2 last week was the most excited I’ve been about a product launch in a while (maybe ever)..... Why? Because it’s a bit bigger than “just another fun tool” - this launch marks a real turning point for Skio as a company For the last ~two and a halfish years we’ve spent hours in the subscription lab, trying to build the best solution for our customers, with our customers. With every new feature + improvement stemming directly from a customer suggestion or call We’ve also been trying to figure out who we are as a company - and who benefits most from the tool. The only way to do that was to listen. This meant a few tough conversations + more than a few late night product sessions and probably too many cups of coffee? Where we landed: Ultimately, the merchants that found the most value in Skio were upmarket, established brands (+ some high-growth new players, but harder to identify segment there) They found a great deal of value in our feature set + platform performance, white-glove approach and the experience of working with the best support team in subscriptions And in talking to them, we identified some real gaps. So we began creating a plan to fill them - starting with analytics. Across both legacy + emerging subscription apps - no large merchant was satisfied with the amount of data or visibility they had when it came to subscriptions and we wanted to fix that. So, we spent the last 6 months building Analytics v2, the first step in bringing merchants the data + functionality they need to achieve real program growth. I’m incredibly proud of the team for the work they put into bringing it all to life and so grateful for our fantastic customers who provided a TON of feedback along the way. But we’re only just getting started. Moving forward, our team is committed to building enterprise solutions to all of the other gaps our merchants are facing. We have big things on the horizon and can’t wait to share them with you. Ready to take subscriptions to the next level? Shoot me a DM to learn more about the most innovative subscription platform on the market - I might even give you a sneak peek at some of the game-changing features we’re working on😉

    View profile for Kennan Davison, graphic

    Founder, CEO @Skio | Subscriptions for Shopify

    In chatting with merchants of all shapes and sizes over the course of the last few years, one topic has always popped up. Analytics. one of the most important pieces/parts of the recipe in growing a successful subscription business. not just “having” the right data but making that data accessible, easy to access and just as easy to understand so that you can make informed decisions in real-time. where it wasn’t as fun as some of the “flashy features” that we’ve been asked to build, it felt like the right bet to make. we always say there is a lot of value in building the unsexy things well So, after countless months of merchants calls, testing and development… 🌟We’re excited to announce Skio Analytics v2🌟 What's New? 🚀Enhanced Revenue/Order Data including one-time (non subscription) purchases - We now display revenue, order, and product data for one-time purchases in addition to subscriptions (with net revenue filters) to let you measure performance across subscriptions and your whole store! 💡Revamped Cohort Retention Dashboard - Analyze both subscriber and subscription retention with even more granularity. Use custom date ranges to analyze your own cohorts and compare the value of subscribers to your one-time customers. 📈Added Daily, Exportable Tables - Stay on track to reach your KPIs. Easily track revenue, orders, subscription statuses, AOV, retention/churn, failed payment recoveries, AOV, and LTV per day in our new tables! 🔎Upgraded UI and Design - With all the new features, we’ve made our dashboards more intuitive! Hover over any metric to see its definition, and learn how to use each redesigned dashboard with our new tutorial wizards. Why you’ll love these updates: 📉Flexible comparison options across all dashboards to easily measure performance and discover data-driven insights over different time periods. 📝Create dynamic segments to gain valuable insights on specific subscriptions, giving you the ability to analyze data and discover key subscription insights at the most granular level. 🔄New daily breakdowns make it a breeze to track subscription performance over time. If you are tired of your crusty, slow and/or less-than-helpful analytics suite or just might get a kick out of seeing something new - DM us today, would love to show it off

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      +2
  • Skio reposted this

    View profile for Kennan Davison, graphic

    Founder, CEO @Skio | Subscriptions for Shopify

    In chatting with merchants of all shapes and sizes over the course of the last few years, one topic has always popped up. Analytics. one of the most important pieces/parts of the recipe in growing a successful subscription business. not just “having” the right data but making that data accessible, easy to access and just as easy to understand so that you can make informed decisions in real-time. where it wasn’t as fun as some of the “flashy features” that we’ve been asked to build, it felt like the right bet to make. we always say there is a lot of value in building the unsexy things well So, after countless months of merchants calls, testing and development… 🌟We’re excited to announce Skio Analytics v2🌟 What's New? 🚀Enhanced Revenue/Order Data including one-time (non subscription) purchases - We now display revenue, order, and product data for one-time purchases in addition to subscriptions (with net revenue filters) to let you measure performance across subscriptions and your whole store! 💡Revamped Cohort Retention Dashboard - Analyze both subscriber and subscription retention with even more granularity. Use custom date ranges to analyze your own cohorts and compare the value of subscribers to your one-time customers. 📈Added Daily, Exportable Tables - Stay on track to reach your KPIs. Easily track revenue, orders, subscription statuses, AOV, retention/churn, failed payment recoveries, AOV, and LTV per day in our new tables! 🔎Upgraded UI and Design - With all the new features, we’ve made our dashboards more intuitive! Hover over any metric to see its definition, and learn how to use each redesigned dashboard with our new tutorial wizards. Why you’ll love these updates: 📉Flexible comparison options across all dashboards to easily measure performance and discover data-driven insights over different time periods. 📝Create dynamic segments to gain valuable insights on specific subscriptions, giving you the ability to analyze data and discover key subscription insights at the most granular level. 🔄New daily breakdowns make it a breeze to track subscription performance over time. If you are tired of your crusty, slow and/or less-than-helpful analytics suite or just might get a kick out of seeing something new - DM us today, would love to show it off

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  • Skio reposted this

    View organization page for Relo , graphic

    2,363 followers

    "Relo not only generated revenue and surpassed our team's ROAS goal, but Relo's teams were responsive and made the onboarding so smooth - one of the best Ecom SAAS product teams we have worked with." Alec Tremaine, CRO at Slumber 💰 Case study subject - converting repeat purchasers to Skio subscribers 📈 The results - 1 month after Slumber integrated Relo 'Subscription Converter' trigger into Klaviyo 🌝 14% increase in Skio subscription growth 🌝 New top performing Klaviyo flow 🌝 12X ROI So how does it work? Check out the full case study here 👉 https://lnkd.in/dwVTp6mH #DTC #RetentionMarketing #Klaviyo

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  • Skio reposted this

    View profile for Kennan Davison, graphic

    Founder, CEO @Skio | Subscriptions for Shopify

    It’s a big day, things are going great, we have tons of subscriptions in the queue ready to run (that investment in subs acquisition has really started to pay off) 🥳 The charges start to hit and the dollars are rolling in, until… failed charge, then another, then another Arguably one of the worst feelings/experiences in subscriptions 👎 Now, your customer can’t get their order AND your store is out the revenue + at risk of losing a loyal subscriber. It happens all the time and we’re over it… and now, you can be too 🌟Introducing: Backup Payment Methods💳🌟 The newest tool from Skio lets subscribers add an alternative payment method to their account that can be automatically charged when a primary method fails or gets declined💸 It takes zero time for subscribers to update and the benefits are huge: 💥Minimize revenue loss: It can take months for subscribers to realize they need to update their credit card which means multiple skipped orders - having a backup on file ensures you don’t miss out on revenue from these orders💰 💥Prevent Passive Churn: Backup payment methods add an extra layer of protection between subscriptions and the tedious dunning process (and for any subscribers who slip by - we’ve got you covered with our Payment Recovery launch from earlier this year😉) 💥Boost Customer Convenience: Avoiding annoying interruptions to ongoing subscriptions means a better experience for your subscribers (and fewer angry messages from customers missing their orders - your CS team will thank you💁♀️) 💥Improve Cash Flow Management: Having a backup funding source reduces the likelihood of delayed payments, making it easier to forecast revenue and plan for the future📈 Not sure how to get subscribers on board? don’t worry, we thought of everything😉 ⚡️You can offer discounts to incentivize adding an additional payment method directly within the feature! Ready to back that cash up? Drop us a DM to learn more🤩

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  • View organization page for Skio, graphic

    3,540 followers

    Love to see it! Congrats Elli 🎉

    View profile for Elli Wehner, graphic

    Creating high impact, high quality support teams across the 🌎! | Customer Experience at Skio | MagSafe Evangelist

    I’m happy to share that I’m starting a new position as Technical Support Team Lead at Skio!

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  • View organization page for Skio, graphic

    3,540 followers

    Love the love - pumped to be partners AfterSell by Rokt!

    View organization page for AfterSell by Rokt, graphic

    4,852 followers

    We're thrilled to announce our partnership with Skio! They caught our attention by powering the subscriptions of fast-growing Aftersell brands like Kitsch, Groomie, Grüns, Dog is Human and more! Skio's tech chops, speedy customer support, and partner-first mentality has proven they exceed the high-bar we set at AfterSell. We look forward to a fruitful partnership with their team! #partnerships

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  • Skio reposted this

    View profile for Kennan Davison, graphic

    Founder, CEO @Skio | Subscriptions for Shopify

    The best Build-a-Box just got even boxier 😮💨 (or better….idk) Build-a-Box has been and is still one of the top requested features from subscription merchants Looking to drive a higher initial purchase value, bring greater flexibility to a dated/legacy experience, enforce an average unit size and more….you (our merchants) wanted it (and asked nicely for it) So we built it to be the most flexible and comprehensive⚡️ An out-of-the-box📦 (pun intended) page/widget, intuitive volume discount bar, static bundling, dynamic bundling and even sectioned bundling were all a part of our initial release. Giving our current and future merchants everything they’d want/need when it came to bundling…..or so we thought🙃 It became clear quickly that we had, metaphorically speaking, left a few of our merchants out in the cold - a boxless, bundleless tundra🧊 Who were these merchants? Snack/bar companies, supplement companies, wine companies - people whose businesses were less concerned with quantity and more price💸 So we hit the mines (the technical mines) and are now excited to announce are newest bundling solution - Price Based Build-A-Box 💸📦 💥All the flexibility + ease of use of our other Build-a-Box offerings - with the ability to support price-based logic 💥If your company has a crazy range in price when it comes to the products you’d like to offer together, fret no more 💥Price-Based Build-A-Box lets you tailor your discounts to your customers’ purchases - making it easier than ever to increase your average order value while delivering value that your customers will love. Looking for better bundles? DM us today, we’re happy to help😉

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Funding

Skio 2 total rounds

Last Round

Seed

US$ 8.2M

See more info on crunchbase