AVCommunications

"We are living in a multicultural era." For brands and businesses looking to connect with diverse consumers, representation is vital. Now more that ever, consumers are choosing brands that are value-based and inclusive. It's time to talk. Book a free multicultural consultation with us today hello@avcomm.ca #marketing #advertising #multicultural #multiculturalmarketing #strategy #canada #diversityandinclusion #diversitymatters

🔮 Just explored the Food Solutions Future Menus report by Unilever, and it's giving us all the multicultural foodie feels! Check out the full report: https://lnkd.in/gRWQtjpr The culinary landscape is transforming with Gen Z driving major shifts: • 77% prefer restaurants with adventurous global cuisine • 62% prioritize customizable menu options • 56% discover restaurants via TikTok, 32% through Instagram Four trends stand out: 1️⃣ Borderless Cuisine: Cross-cultural flavor fusions driving innovation 2️⃣ Street Food Couture: Elevated street food experiences with premium touches 3️⃣ Diner-Designed Experiences: Customization and interactivity taking center stage 4️⃣ Modernized Comfort Food: Nostalgic dishes reimagined with contemporary techniques #FutureMenus #FoodTrends2025 #Multicultural #Culture #FoodMarketing

When McDonald's placed "CFC" (Cage-Free Chicken) billboards near KFC locations in China, they sparked more than just a competitive response. They ignited a nationwide brand battle that evolved into a viral phenomenon with billions of views. Our latest article by Kai Cui and Marrinel Poblete explores how this clever acronym hijack tapped into cultural insights and local competitive nuances in China. It's finger lickin' good with a golden arch touch... #MarketingStrategy #CompetitiveMarketing #BrandRivalry #MultiiculturalMarketing #KFC #McDonalds #TimHortons #Subway #FoodMarketing #RetailActivations #OOH #FastFoodMarketing #QSRMarketing #FoodBranding #RestaurantMarketing #FoodIndustry

"Ukraine will always be my first home, but Canada is my second home." - Zhanna, Co-founder of Kolo Café Today we're celebrating the incredible journey of Zhanna Bondar, a Ukrainian entrepreneur (and AVCommunications alumnus 😁 ) who turned what was meant to be a short English course into a journey of building a new life, career and now business in Canada. Her story embodies the resilience and determination that immigrants bring to communities. Watch Zhanna's story and more here on Dear Canada Stories: https://lnkd.in/gfRc4Yxd Follow Zhanna's business Kolo here: https://lnkd.in/gQ8ubaC4 Visit them and #BuyCanadian @ 365 Jane Street, in Toronto, Ontario Shout out to the production team who made this happen: Robyn Eugenio, Marrinel Poblete, Sharina Tan, Edward Cristobal, Muhammad Hassan Iqbal #ImmigrantEntrepreneurs #UkrainianCanadian #SmallBusinessSuccess #CommunityBuilding

Celebrating the incredible women who inspire, lead, and shape our world every day. At AVC, we honor the strength, creativity, and diverse perspectives of our team – united by a shared vision to push boundaries and break barriers. Happy International Women’s Day! Ainee Kalim Ashley Pang Candice Tong Dawn Leung Ashley Kiran Iftakhar Laura Booth Emily Fong Robyn Eugenio Liu Young Marrinel Poblete Xi SUN Sharina Tan Tonia Au Joycelyn David Xixue Leng #WomenOfAVC #MulticulturalExcellence #InternationalWomensDay #AVCommunications #MarketingInnovators

Work is what we do, not where we sit.  When we do meet up, it'll be in our new co-working offices 😁 We're excited to share the next step in our workplace evolution at AVCommunications. Balancing flexibility with strategic in-person collaboration has fueled our team growth for the last 5 years (more on that growth here: https://lnkd.in/gWw4Wh35?). So natually we're expanding that successful model to embrace new centres of excellence - to better serve our amazing clients across North America.   AVC Centres of Excellence: 📍 Toronto (HQ): 215 Spadina Ave, Toronto, ON, Canada 📍 Vancouver: 1965 West 4th Avenue, Vancouver, BC, Canada 📍 New York City: 405 Lexington Ave, New York, USA 📍 Los Angeles: 515 South Flower Street, Los Angeles, USA   This expansion isn't just about adding pins to our company map (though we do love a good map pin). It's about strengthening our ability to work seamlessly across borders, time zones, and cultures to deliver exceptional results for our clients. While many some companies are mandating returns to the office, we're doubling down on what we know works: trusting our team with flexibility AND accountability while providing destination office spaces that inspire 😁   #FutureOfWork #NoRTOMandates #CreativeFreedom #RemoteFirst #PurposefulOffices #AVC #MulticulturalMarketing #Canada #USA #Toronto #Vancouver #NewYork #LosAngeles

According to a study by AVCommunications and Ipsos in Canada 48% of consumers don't see themselves reflected in advertising. There is alot of work to do! After 20+ years of representing audiences and communities across North America, we have seen the #DEI pendulum of public support swing both ways. But, one fact has been constant: multicultural audiences and communities have purchase power in the BILLIONS and are the growing mainstream majority. ICYDK We are an agency 100% #CanadianOwned and 100% #BIPOCOwned. Diversity is good for business. Pass it on! #MulticulturalMarketing #FutureOfMarketing #CanadianMarketing #MarketingStrategy #DiversityAndInclusion #MarketingInnovation #MarketingLeadership #BrandStrategy #DiverseMarkets

How did the iconic brand Tim Hortons transform their brand identity for China's 1.4B consumer market? Check out this unaffiliated-independent-because-we-❤️-the-brand-analysis by Joycelyn David and Kai Cui exploring how the iconic Canadian brand crafted their Chinese identity, product offerings to scale to ~1000 locations in China today 🙌 Ever tried a familiar brand abroad and found something surprisingly different on the menu? Share your story! 👇 #CanadianBrands #GlobalExpansion #MarketEntry #BrandStrategy #MulticulturalMarketing #TimHortons #China #Canada #BuyCanadian #InternationalBusiness #CrossBorderBusiness #BusinessStrategy #BrandStrategy #GlobalMarketing

Behind every project is an amazing team that makes magic happen! ✨Proud to shine the spotlight on the team who brought Lunar New Year of the Snake experiences across Canada to life for Cadillac Fairview. Candice Tong Laura Booth Ashley Pang Liu Young Kai Cui Samuel Corral Sharina Tan Ezra Buenaobra Ulyssis Enrico Shirley Leng Edward Cristobal #TeamworkMakesTheDreamWork #AgencyLife #LunarNewYear #CrossCulturalMarketing #AsianCanadian #MarketingAgency #Diversity #lny2025 #LunarNewYear #ExperienceMarketing

Check out the #LNY2025 round up of seasonal campaigns from around the world: 💡 LBBonline - Little Black Book: https://lnkd.in/dmcP8rgk 💡Campaign Asia-Pacific: https://lnkd.in/gvKv4A6A 🧧 🧧🧧🧧🧧🧧🧧🧧 Sssssssending Happy Lunar New Year greetings to all our staff, clients and amazing partners in Canada and the United States. May you be prosperous – gung hei faat choi or gōng xǐ fā cái! We wish you good health – san tai gin hong or shēn tǐ jiàn kāng! And, may everything go as you wish – maan si yu yi or wàn shì rú yì!