Bridgemark - Integrated Branding

Blue Dragon has always excelled in delivering authentic flavours. For their redesign, we focused on ensuring mainstream consumers looked to the brand to incorporate its products for everyday use. Our design needed to amplify the brand impact by showcasing the variety of flavours and meal solutions that inspire culinary adventures. The new design unifies the brand's expression across each market. The iconic typography, bold, jewel-toned colours, and dragon iconography were central to this transformation. Shifting consumer's perspective from just an "authentic sauce" to a broader promise of flavour adventure. This unified approach demonstrated the breadth of our offerings while meeting and exceeding consumer expectations. #BridgemarkAgency #UnstoppableImpact #IntegratedBranding #Packaging #BeforeandAfter

Is summer complete without ice cream? When Nestlé decided to redesign their beloved Scoops portfolio, our research found that while the market was filled with specialty and innovative add-ins, families often crave the classic flavours they know and love. We wanted to capture the joy of Scoops bringing the simple, delightful experience of an ice cream parlour at home. Our creative solution captures nostalgia with fun, bright, and iconic designs, evoking the joy of that first ice cream scoop. Vibrant colours highlight the familiar flavour so Scoops stands out behind freezer doors. #BridgemarkAgency #UnstoppableImpact #IntegratedBranding #Packaging #BeforeandAfter

How did Banana Boat become the brand for summer fun? By helping customers feel free to have fun in the sun without worry. Through extensive research, our team determined the key categories and benefits that speak to every type of customer. Whether they’re looking for sun protection with sports, kids playing outside, tanning support, or general protection, Banana Boat has the solution. Each product highlights the needs of the user with a simplified design that utilizes bold brand colours, strong typography, and effective brand heritage cues. #BridgemarkAgency #UnstoppableImpact #IntegratedBranding #Packaging #BeforeandAfter

How do you create a new approachable yet educational gardening soil brand? For Walker Industries, we wanted the packaging to look and feel down-to-earth (pun intended). A rich and unexpected colour palette featuring illustrations of bright fruits and vegetables appeals to gardeners of every skill level. With a clear name and purpose, GrowBetter Gardens is your local gardening consultant. #BridgemarkAgency #UnstoppableImpact #IntegratedBranding #Gardening #WalkerIndustries

Standing alone in the established Winexpert portfolio, Revelation’s design includes custom illustrations that speak to the heritage and craftsmanship of old-world winemaking in a contemporary way for at-home kits. To achieve the desired highly sophisticated look, our design and production teams worked closely together to ensure the final product was premium. #BridgemarkAgency #UnstoppableImpact #IntegratedBranding #Packaging #Wine

Ready to think, challenge, and integrate? Good news - we're #hiring a Senior Strategist. Click to learn more.

Interested in getting to know our agency and the people who power it? Watch our studio tour in the 2024 Great Canadian Studio Crawl. A special thank you to the Association of Registered Graphic Designers (RGD) for including us in this exciting project! #BridgemarkAgency #UnstoppableImpact #IntegratedBranding #StudioTour #RGDCrawl

Lasting Unstoppable Impact is created through an integrated approach. Ranging from working in almost all facets of marketing over the last 20 years, Lenka McGregor's career took her to Maple Leaf Foods Inc. She’s had the pleasure of leading many incredible initiatives within the brand portfolio including their brand renovation in 2018 and working on major partnerships (👋, Schneiders Porch and the Toronto Blue Jays). Always leading with excitement, we’re inspired by her dedication to excellence and collaboration. #BridgemarkAgency #UnstoppableImpact #IntegratedBranding #IWD #ClientLove

Crafting great designs to stand out and take brands where no other can follow. Elizabeth Costa started her career as a graphic designer where she fell in love with package design. Over the last 20 years, she has worked on agency-side, for consumer packaged goods, and retail design with strategic insight and emphasis on sustainability. At Walmart Canada, she continues to lead a top-notch design team, manage multi-million-dollar launches and redesign over 1800+ items. #BridgemarkAgency #UnstoppableImpact #IntegratedBranding #IWD #InternationalWomensDay

Creating Unstoppable Impact and taking brands where no other can follow starts with strategy. As the Leader of Creative Studios at LIXIL, Linda Stark shared how fortunate she feels working in the design field. Her expertise leads the design vision for brands including American Standard Brands and GROHE. Throughout her career, she has worked for large CPG brands by providing leadership and strategic creative insight. #BridgemarkAgency #UnstoppableImpact #IntegratedBranding #IWD #ClientLove #InternationalWomensDay