Have you noticed some Instagram content looking a bit fuzzy? Well, Instagram’s boss Adam Mosseri just dropped a pixel-perfect explanation in his IG Q&A: Instagram actually changes the quality of Stories and Reels based on how much love (or lack thereof) they’re getting! 👀 Here’s the scoop: when you first post a Story or Reel, IG shows it in the highest quality. But if views slow down, it gets bumped down a notch to save resources. If engagement spikes back up? Voila! IG re-renders it in HD. 📈 A little quality rollercoaster, if you will. Mosseri admitted that high-performing creators tend to keep higher quality longer. So while IG says it wants to help smaller creators shine, this approach could actually keep them in the shadows with blurrier content. As creators, we know video quality matters—who wants to share content that looks like it was shot with a potato? 🥔 Mosseri insists that video quality doesn’t impact engagement much…but we’ll let you be the judge. Until then, keep an eye on those metrics, and maybe give your best videos an extra boost to keep them crystal clear!💫 https://lnkd.in/gDS5RCbg
Creator.co
Marketing Services
Vancouver, British Columbia 10,727 followers
The all-in-one platform to scale influencer and affiliate marketing campaigns.
About us
The all-in-one platform to scale influencer and affiliate marketing campaigns. It is incredibly time consuming and difficult for brands to scale and automate Influencer campaigns, it’s equally difficult for influencers to find brands that they align with and collaborate within a few clicks of a button. Creator solves this serious pain point by being the all-in-one solution for brands and creators to connect, collaborate, and earn more money. With Creator.co, marketers can access 250 million influencers across TikTok, Instagram, Youtube, Twitter, Twitch, and Pinterest, to build awareness, generate content and drive revenue. Advanced analytics and search filters make recruitment a breeze. Creator.co are considered one of the top global Influencer Marketing platforms. Providing best-in-class essentials and industry expert support that a marketing team needs to strategize, build, manage and scale powerful influencer & affiliate campaigns. With all of your creators, campaigns, content, payments, and industry-leading data in one easy to use dashboard, saving time and money. Why Partner with Creators? • Influencer generated content is authentic and lasts longer • Raise ROI with UGC • Reduce overall marketing costs and increases efficiency • Boost audience engagement • Deeper brand storytelling opportunities Are you ready to take your brand’s Influencer Marketing to the next level? 🚀 Let’s chat about how we can help! Email: brands@creator.co
- Website
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https://creator.co
External link for Creator.co
- Industry
- Marketing Services
- Company size
- 11-50 employees
- Headquarters
- Vancouver, British Columbia
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Influencer Marketing, Marketing Platform, Social Media Marketing, Creator Economy, Influencer Marketing Platform, Influencer Marketing Strategy, Influencer Search, Brand Awareness, Increasing Marketing ROI, Marketing Automation, Social Media Tracking, Social Media Analytics, Content Collaborations, Campaign Automation, Campaign Management, Social Media Management, Influencer Outreach, Influencer Negotiation, Content Strategy, and ROI Measurement
Locations
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Primary
Get directions
1500 W Georgia Street
Suite 1000
Vancouver, British Columbia V6G 2Z6, CA
Employees at Creator.co
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Andrew Reid
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Rob Dawson
Connecting brands, creators and technology in the Creator Economy
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Jeff Schaeffler
A result-driven marketing leader delivering a diverse set of Product Marketing, GTM, and Branding strategies that build a better way for an…
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Kunal Bhardwaj
Building Businesses 0 to 1 | xFounder Dailylearn | xDirector@Dailyhunt | xVP Testbook | EdTech | Growth | Alliance | Product | Content
Updates
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🚨 Instagram’s Experimenting with New Notes on Reels – Is This the Next Big Thing for Creators? 🚨 Instagram might be testing a new feature that adds notes to Reels, providing insights into why your clip is performing well. App researcher Oncescu Radu spotted this in action, showing how the platform could break down key performance elements directly within Reels. 🎯 What’s in it for creators? These notes highlight the top factors driving reach, helping creators better understand what’s working (and what’s not) in real-time. It could be a game-changer for optimizing your Reels strategy, especially as more brands jump into Meta’s AI-recommended content flow. 📈 Why does this matter? With Reels now driving over 200 billion views per day, these insights could be the secret sauce for brands and creators aiming to level up their performance. Whether Instagram rolls this out to all users or keeps it exclusive to creators, this move could push Reels even further into the spotlight. What do you think—helpful insights or screen-cluttering overload? https://lnkd.in/gY8iuMNv
Instagram Experiments With Reels Performance Tips In-Stream
socialmediatoday.com
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So proud of our amazing team at Creator.co for this achievement. #WeAreAllCreators!!
🎉 Big News at Creator 🎉 We are beyond excited to share that Creator has been named a Power Partner by Inc. Magazine for 2024! 🏆 This recognition spotlights top B2B companies that help their partners grow, thrive, and innovate—and we’re honoured to be among them. From connecting brands with top creators to driving social commerce, this award reflects our commitment to excellence in influencer marketing. As a Power Partner, Creator is now featured in Inc. Magazine's Directory of B2B Excellence, standing alongside the best of the best in business partnerships. Being recognized for helping brands scale through powerful collaborations with creators is a milestone we’re truly proud of. But this achievement isn’t ours alone—it belongs to our clients, partners, and the Creator team, whose passion and hard work have made it all possible. 🙌 https://lnkd.in/eGmCgYjr
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🎉 Big News at Creator 🎉 We are beyond excited to share that Creator has been named a Power Partner by Inc. Magazine for 2024! 🏆 This recognition spotlights top B2B companies that help their partners grow, thrive, and innovate—and we’re honoured to be among them. From connecting brands with top creators to driving social commerce, this award reflects our commitment to excellence in influencer marketing. As a Power Partner, Creator is now featured in Inc. Magazine's Directory of B2B Excellence, standing alongside the best of the best in business partnerships. Being recognized for helping brands scale through powerful collaborations with creators is a milestone we’re truly proud of. But this achievement isn’t ours alone—it belongs to our clients, partners, and the Creator team, whose passion and hard work have made it all possible. 🙌 https://lnkd.in/eGmCgYjr
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The Creator.co team just wrapped up an amazing four days at the ClickBank Platinum Summit! 🌟 It was filled with networking, new business connections, and a lot of excitement. Our Chief Strategy Officer, Rob, delivered a standout session on maximizing social commerce and shared key strategies for partnering with content creators in the affiliate industry. His insights on building productive, cost-effective relationships that drive traffic and accelerate business growth were invaluable. 💡 We’re coming back inspired and ready to keep pushing boundaries! 💥
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🚨 The Hollywood Reporter just dropped their 2024 Most Influential list, and it’s loaded with creators who are shaping the culture of tomorrow! 🌟 Among the biggest names this year are Delaney Rowe, who’s mastered the art of humor with her relatable content that feels like a chat with a friend. Hannah Berner continues to dominate with her witty takes and unfiltered personality, while Claudia Oshry (aka Girl With No Job) proves she’s a social media titan. Jake Shane is also turning heads with his short-form videos that are nothing short of viral gold. 🚀 These influencers are redefining entertainment, and the future has never looked so exciting for creators! Want to see who else made the cut? Check out the full list! https://lnkd.in/gp76n8S9
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🚀 Instagram Still Tops Among Teens, But TikTok is Their Go-To for Entertainment! 📱 The latest research from Piper Sandler reveals the trends we’ve all been watching: Instagram remains the most-used social app among U.S. teens, gaining 7% more usage compared to last year. TikTok came in second, not for lack of popularity but as the most liked entertainment source. 📈 Here are some key highlights from the survey of over 13,000 U.S. teens: ✨ Instagram is still #1 for usage. 📱 TikTok is the most liked app, focusing on fun and entertainment. 👻 Snapchat is holding its own but losing some ground (-3%). 📌 Pinterest (+6%) and Facebook (+2%) are seeing renewed interest. 🐦 Twitter/X dropped by 2% among this audience. What’s driving these shifts? It could be Instagram’s strong social connections and Meta’s focus on AI-recommended content, which may not please everyone but is keeping teens engaged. 💡 Even Facebook is seeing a resurgence, with 40 million young adults in the US and Canada logging on daily—its highest level in over three years. If you’re targeting the teen market, Instagram and TikTok remain essential, but don’t sleep on Pinterest and Facebook’s evolving appeal. 📊 What are your thoughts on these changes? Could this impact your social media strategy? Let’s discuss in the comments! 👇 https://lnkd.in/ga_mgndh
Taking Stock With Teens®
pipersandler.com