Upfluence

Over 150M views on social media! These are the results of The Recording Academy partnering with Influencers for the 2025 Grammy Awards. 🌟 This isn’t just about influencers attending a glamorous event, it’s about how the Grammys reached a younger, highly engaged audience. The Recording Academy collaborated with online stars like Haley Baylee, Monet McMichael, and Kai Cenat to bring red carpet moments, behind-the-scenes, and viral content directly to social media platforms. Check out the full article to find out the impact influencers had on the Grammy Awards. https://lnkd.in/eCfGE6qv #Grammys2025 #InfluencerMarketing #Upfluence

Another week, another batch of updates from your favorite (and not-so-favorite) platforms. Swipe through the carousel for all the juicy details. 👀👇 #SocialMedia #MarketingNews #Upfluence

Repurposing Influencer Content: Best Practices and Key Considerations Working with influencers is a great way to boost brand awareness and connect with new audiences. But before repurposing that content across channels, remember: clear agreements are essential. Here’s why and how you should do it: 🔒 Ensure Legal Clarity - Set clear usage rights with influencers before repurposing content. - Define where, when, and how the content can be used (ads, websites, emails, etc.). This helps avoid potential confusion or legal challenges later on. 🔄 How to Repurpose Influencer Content Effectively - Extend It Across Paid and Organic Channels. Influencer content is often more authentic and relatable. Use it in paid ads or on social media to maintain that genuine connection. - Incorporate It into Emails and Web Pages. Include influencer content on your website or in email campaigns. This adds credibility and engages customers with real, personal stories. Repurposing isn’t just about getting more mileage out of your content, it’s about maximizing ROI. #InfluencerMarketing #BrandStrategy #Upfluenc

Is influencer gifting part of your brand strategy? 🎁 From Glossier’s handwritten notes to Daniel Wellington’s viral discount codes, gifting campaigns have proven to be a game-changer in influencer marketing. It’s all about creating authentic connections and showcasing your product in a way that resonates with audiences. But let’s face it, not every gifting campaign hits the mark. Poor targeting, lack of personalization, or oversaturation can lead to wasted resources. That’s where Upfluence comes in. With tools to identify the right influencers, manage campaigns, and track results, we make gifting seamless and impactful. Ready to turn gifting into growth? Our guide is here to help you!  https://bit.ly/42sG8wt #InfluencerMarketing #GiftingStrategy #Upfluence

📢 Everything you missed this week on social media Snapchat, Instagram, and video editing tools are leveling up the game. What’s new? And how does it affect influencer marketing? Let’s dive in 👉 👻 Snapchat x Creators Snap Inc.’s recent report revealed some game-changing numbers for brands partnering with creators. Why This Matters: - For Brands: Snap creators are a direct line to Gen Z. Authenticity and trust = conversions. - For Creators: Your influence drives real results for brands. Use these stats to pitch yourself! 📢 2025 Algorithm Tips Straight from Instagram Want to rank higher on Instagram? Here’s what works: ✨ Post consistently across Reels, Stories, and Feed ✨ Prioritize meaningful engagement over spamming posts ✨ Utilize trending audio + new features What It Means: - For Brands: Partner with micro-influencers who get real engagement for the best ROI. - For Creators: Show up in multiple formats by mixing up your Reels, Stories, and feed posts for max reach. 🎬 Instagram Launches Edits—A CapCut Competitor Instagram just announced Edits, a standalone video-editing app designed to compete with CapCut. Instagram’s move feels like they’re chasing trends instead of leading them. If you’re already comfortable with CapCut, do you really need this? 🤔 What It Means: - For Creators: Use it to experiment with IG-native editing, but don’t feel pressured to switch if your workflow with CapCut (or any tool you use) works just fine. 🇫🇷 Emmanuel Macron Stitches a TikTok and the Internet Can’t Handle It! Why This Is So Cool: - It’s not every day a world leader uses TikTok to address real-life problems. - Macron showed that even official government accounts can roll with TikTok trends to connect with younger audiences. 👏 - For Brands: Transparency and direct communication? Always a win. Take notes from Macron! Responding to your audience on their level can boost trust and relatability. - For Creators: TikTok is where the action is. If world leaders are engaging with content, you know the platform’s influence is massive. What update did you resonate more with this week? #SocialMediaUpdates #InfluencerMarketing #Upfluence

Is Red Note the TikTok refugee camp?  As the U.S. government edges closer to banning TikTok (mark January 19 on your calendars!), millions of TikTok enthusiasts are jumping ship to… wait for it… another Chinese app. Let us tell you about Red Note, also known as Xiaohongshu, the latest digital playground catching American attention.

Yes, another TikTok Ban Post… But Hear Us Out! Let’s talk about the real what-ifs (both sides of the medal) for marketers, creators, and brands. Here’s the thing, TikTok is more than a social platform; it’s a cultural powerhouse, setting trends, driving viral moments and increasing social selling for brands. Losing U.S. users who lead much of this global influence would leave a big gap. So, what could happen? ✅ Localized trends could take over—Southeast Asia or Brazil might rise as trend hubs. ✅ Creators might pivot to longer formats on YouTube or explore emerging platforms like Lemon8. ✅ Brands will need to adapt, diversifying ad budgets and strengthening their own direct channels. On the flip side, TikTok Shop crushed it in 2024, with some brands seeing sales soar by 500%! If the ban does not go through, with the right approach, businesses can still leverage TikTok’s magic in 2025 while prepping for any outcome. So, no panic, just good planning! Find out more in our new guide. bit.ly/3CntTGF 💡 What’s your game plan for TikTok and beyond? Let us know in the comments! #TikTokMarketing #SocialMediaTrends #InfluencerMarketing

Social media algorithms are getting too good—and here’s how brands are cashing in 💰📈 Social media isn’t just entertaining—it’s revolutionizing how brands sell. Its hyper-targeted algorithms know you, and your audience better than they know themselves, making it the ultimate tool for driving sales through social commerce. But are brands ready to handle its insane power? Discover the strategies for turning views into viral sales in minutes. ⚡📲 Get the full episode here: - Youtube: https://ow.ly/5HBY50Up5kV - Spotify: https://ow.ly/vsa150Up5kT - Apple Music: https://ow.ly/7HHs50Up5kS Let me know in the comments: Which trend are you most excited (or nervous) about? P.S. If this post resonated, consider resharing ♻️ with your network. #socialmediamarkerting #socialcommerce #AlgorithmSecrets

2024 wrapped, and here’s the tea: The #creatoreconomy isn’t a trend—it’s a growth engine! (And it’s showing no signs of slowing down.) For years, influencer marketing was seen as a brand awareness tool—likes, comments, followers. But today, it’s one of the fastest-growing revenue drivers in a marketer’s marketing mix. Here’s why the smartest brands are doubling down on creators: 1️⃣ From Storytellers to Sellers Influencers aren’t just telling your brand’s story anymore. They’re driving clicks, conversions, and ROI—faster than ever. Are you tapping in? 2️⃣ Data-First Strategies Advanced platforms (like Upfluence 😉) give brands the ability to track everything. From click-through rates to direct sales, it’s all about precision and ROI - are you there yet? 3️⃣ Scaling Authenticity It’s not about one massive influencer anymore. It’s about micro and nano-creators speaking directly to niche audiences who trust them. And with that comes the need for automated scalability. Are you ready? This isn’t the future. It’s happening now. And 2025 is just around the corner. If your 2025 strategy isn’t leveraging influencer marketing as a performance channel, you’re leaving revenue on the table. #influencermarketing #marketing #creators

Is Growth Marketing your leitmotiv? 🚀 We’re looking for a creative, data-driven, tech-savvy Growth Hacker, based in Lyon, France, to join our marketing team and drive scalable strategies across the funnel. What you’ll do: ⚡ Run rapid, continuous experiments to optimize acquisition and conversions. ⚡ Leverage AI, automation, and cutting-edge tools for growth. ⚡ Ensure growth across inbound channels Ready to grow with us? Apply now 🌱 https://ow.ly/Pln550UsRRj #jobopening #growthmarketing