Crisp Media

As we close out #SmallBusinessMonth, join us for a video compilation packed with insights from successful entrepreneurs and industry experts like Christine Pilkington, Jami Monte, Tal Schwartz, Sean Freedman, Noah Maislin, Omar Visram, and Ryan Lazanis, CPA. Watch to learn about the three essential keys to running a successful business: gaining a deep understanding of your finances to manage them effectively, adopting tools that save time and money, and ensuring access to capital to fuel growth. Their advice is invaluable for any business owner! 🎙️ Explore the full season of Greater than the Sum, a series that help small business owners and operators remove the guesswork from their finances and reclaim the time to focus on what truly matters: https://lnkd.in/g9Tg6WGn

Our clients often turn to Crisp Media when their marketing isn't functioning properly. Upon investigation, we frequently uncover a "chaos and panic" culture within their marketing teams. While the appearance of "hustling hard" may prevail, this often hints at underlying operational challenges that can significantly impact your business. Here’s why this warrants your attention: 🔥 Burnout & Turnover: Reacting constantly instead of planning leads to burnout and high turnover rates, resulting in costly talent recruitment and training. 🚪 Lost Opportunities: Chaos promotes short-term thinking, causing your team to overlook strategic, long-term opportunities crucial for brand differentiation and substantial growth. 🚫 Inefficiency: Absence of structure gives rise to inefficiency, with bottlenecks, last-minute changes, and poor communication squandering time and budget, leading to missed objectives and diminished ROI. 😬 Damaged Reputation: Rushing through tasks results in errors, from inconsistent messaging to public blunders, tarnishing your brand's reputation. 🎯 Misalignment with Business Goals: A reactive marketing approach veers off course from long-term goals, resulting in campaigns that fail to drive growth or success. 🚧 Inability to Scale: Persistent chaos hinders scalability, exacerbating issues and complicating management as your business expands. Bottom line: Tackle the root cause of chaos promptly. By prioritizing operational structure, you safeguard your company from burnout, inefficiency, and missed opportunities, while paving the way for sustainable success. #MarketingOperations #BusinessLeadership #OperationalEfficiency #MarketingTips #LeadershipGrowth

Everyone's a fractional CMO these days, right? Marketing leadership roles can be confusing - what sets a CMO, director, and manager apart? Let's break it down: 🔹 **CMO** - Focuses on the big picture, shaping company-wide marketing strategy, and connecting marketing with business goals for long-term success. Can broadly speak about non-marketing specific issues facing the business at the executive level. (This last point is key!) 🔹 **Marketing Director** - Acts as the bridge between strategy and execution, turning big ideas into actionable plans, leading teams, and driving campaigns aligned with the broader strategy. 🔹 **Marketing Manager** - The executors on the ground, owning projects, optimizing performance, and working with teams to deliver tangible results. 🎯 Pro tip: Watch out for title inflation! Clear role definitions are crucial to avoid mismatched expectations and potential hiring issues in the future. Understanding these distinctions is key to aligning responsibilities with business needs, whether you’re structuring a marketing team or navigating leadership roles. #marketing #CMO #marketingdirector #marketingmanager #leadership #titleinflation #marketingstrategy #teamwork #hiring

Join us for an event powered by coffee, fueled by breakfast, and sprinkled with a little AI magic! ✨ Skyrocket Digital and Crisp Media have partnered to bring you a panel of experts for an insigthful discussion on how is AI revolutionizing talent management, acquisition, and collaboration in 2025. Join industry experts Christine Pilkington, Founder of Crisp Media, AI expert Kris Krüg, Mitch Dodd, COO of Kintec: Footwear + Orthotics and Mo Dhaliwal, CEO of Skyrocket Digital as they explore how AI is revolutionizing the workforce. Get your ticket now: https://lu.ma/gar4uc25