Creator.co

Looking to boost your YouTube game? 🚀 Over the past week, YouTube Creator Liaison Rene Ritchie has been dropping some valuable nuggets in the form of Shorts, tackling common YouTube growth questions with insights from Senior Director of Growth and Discovery, Todd Beaupré. These quick-hit videos cover crucial topics like: 🎥 Does the filename of your video matter to the algorithm? No, but your title does! 📁 Is the video category important? It's a minor factor. 🔍 How about keyword tags? Add misspellings of your channel title and topics of focus. These bite-sized tips could be game-changers for creators looking to optimize their approach. And the best part? More Shorts like these are on the way! https://lnkd.in/gpsizjQZ

🎄 Ready to elevate your holiday marketing strategy on TikTok? 🎁 TikTok just dropped their 16-page “Holidays For You” guide, and it’s packed with insights you won’t want to miss. From key hashtags and content trends to user behaviour and engagement, this guide has everything you need to make your holiday campaigns a success. Whether you’re looking for the latest engagement trends or specific campaign tips and timelines, this guide has it all. If TikTok is part of your holiday marketing plan, dive into this resource for a winning strategy! https://lnkd.in/gCsCyirV

Forget the drama—we’re here for the giggles! 😂 For the launch of its new Hypnôse Drama Mascara, Lancome teamed up with the unstoppable duo from the “Giggly Squad” podcast, Hannah Berner and Paige DeSorbo. These two are known for turning any moment into a riot, and their latest campaign is no exception. Picture this: a New York City Ulta Beauty store 🏙️, a little “gossip” 💬, and a whole lot of lash drama. Berner and DeSorbo are caught in the act, but instead of spilling secrets, they’re dishing out beauty tips in the most playful way possible. And yes, there’s even a lip reader involved 👄—because why not? This partnership is pure genius because Hannah and Paige perfectly embody Lancôme’s playful yet chic vibe. Their witty banter and infectious energy align seamlessly with Lancôme’s mission to spread joy and confidence through beauty. It’s the perfect match—bringing together iconic products and personalities that make you smile, inside and out 😊. But the fun doesn’t stop there. Lancôme brought in a squad of beauty influencers, including The Lipstick Lesbians 💄, DeuxMoi, Cyrus Veyssi, GirlBossTown, and Boman Martinez-Reid, to amp up the excitement. So, while the real drama is all in the lashes 👀, the feel-good vibes are here to stay. Check out the Lipstick Lesbians' video! https://lnkd.in/gMMMT-6s

🚨 TikTok x Amazon: The Shopping Duo We Never Knew We Needed! 🚨 TikTok is levelling up its game with a new Amazon integration that lets you shop directly in the app. Yep, no more bouncing between TikTok and Amazon—now you can snag that must-have item right from your feed. 🛒✨ Here’s the lowdown: 🔗 Easy Account Linking: Connect your TikTok profile to your Amazon account in a flash. It’s quick, secure, and only takes a one-time setup. 🛍️ In-App Purchases: See something you like on your “For You” feed? Buy it without ever leaving TikTok. Shopping just got that much easier. 🚀 Real-Time Updates: Get live pricing, Prime eligibility, and delivery estimates—all within the TikTok app. Sure, some might be hesitant about linking accounts, but TikTok’s banking on convenience to win you over. After all, why leave the app when you can shop and scroll at the same time? Is this the future of social shopping? We’re here for it. 💁♀️ Keep your eyes peeled for what’s next! https://lnkd.in/gMu9E9Mc

🚀 Don't miss out on an exclusive opportunity to dive into our latest innovation—Google Analytics Integration—designed to supercharge your campaign insights directly within Creator.co. Here’s what’s in store: 👨💻 Live Demo: See the integration in action as we walk you through the setup live. ⚙️ Feature Walkthrough: Learn how to tailor the integration to meet your unique needs. ✅ Expert Tips: Gain insider knowledge from Yulia Shilkina, Director of Influencer Marketing at Gen3 Marketing. 📅 Date: September 10th, 2024 ⏰ Time: 10 am PST 💻 Platform: YouTube Live

Hero Cosmetics is well and truly leading the influencer marketing charge with their genius collaboration with Alix Earle! 🌟 Back in February, Hero Cosmetics announced Alix Earle as their first global ambassador. But they didn’t just stop there—they went all in, intertwining their brand with her personal narrative in a way that’s nothing short of brilliant. Here’s how they did it: ✨ Involving Her Inner Circle: Hero didn’t stop with Alix. They brought in her sister, Ashtin, and even her close friends, paying them to share the excitement. This creates a ripple effect of authenticity that’s rare to see. ✨ Exclusive PR Strategy: PR boxes were sent only to Alix’s friends, ensuring that the excitement feels genuine and personal, even if they aren’t big influencers. ✨ Celebration and Experience: In April, Hero celebrated Ashtin Earle’s 21st birthday by taking her and her crew to an Olivia Rodrigo concert, making the event unforgettable for everyone involved. ✨ Innovative Product Launch: By June, they introduced mini acne patches, perfectly reflecting Alix’s own struggles with acne. Alix has always been open about her challenges with acne, and these patches, designed for her busy, on-the-go lifestyle, are a practical and thoughtful solution. This partnership feels real, authentic, and downright impressive. I’m excited to see what Hero Cosmetics does next with Alix. What do you think—are they setting a new standard for influencer collaborations? 💭 https://lnkd.in/gaj4S8W4

Now that the Olympics are over, let’s take a look back at the new social media stars and how the Games impacted their online presence! 🏅📲 The Paris Games didn't just make sports history; they also created social media sensations! 🌐 Highlights: 🏉 Ilona Maher (US Women's Rugby) became a TikTok star with her engaging content. 🏊♀️Henrik Christiansen (Swimmer) went viral as the beloved "muffin man" after sharing playful videos from the Olympic Village. 🤸♀️Stephen Nedoroscik (Gymnast) earned the title "pommel horse guy" and became a meme sensation. 📈 Top Instagram Follower Growth (July 26 - Aug 6): Rebeca Andrade: +7.59M followers (277% increase) | Engagement: 33.19% Simone Biles: +4.38M (58%) | Engagement: 23.14% Ilona Maher: +2.32M (236%) | Engagement: 12.07% 📊 Key Insights: According to Tagger by Sprout Social, during July, Ilona Maher and Simone Biles were among the top 1% for follower growth across Instagram, X, and TikTok. Additionally, US swimmer Dani Ramirez was in the top 1% for Instagram follower growth and the top 5% for TikTok growth. 🚀 Gen Z Influence: With Gen Z predominantly following the games via social media, platforms like TikTok and Instagram have become primary sources for Olympic content. Beyond Medals: It's not just gold medalists gaining attention. Athletes with unique stories and personalities are capturing hearts worldwide. The fusion of sports and social media is redefining how we experience global events. Here's to the athletes who not only inspire us with their skills but also with their stories! 🥳🙌

We’re thrilled to announce the launch of our latest game-changer: Our Google Analytics Integration on Creator.co! 🎉 This industry-first feature is set to transform how you track and optimize your influencer marketing campaigns. With our new integration, you can now: 🔍 Track Conversions Like a Pro: Seamlessly monitor sign-ups, sales, and clicks alongside your posts for a complete view of your campaign performance. 🌐 Connect Influencer Posts to Website Traffic: Correlate website traffic and custom events with your influencer posts to understand their real impact. ⚙️ Customize Your Insights: Filter and track specific metrics to see how your posts drive website activity and optimize your strategy. But that’s not all! We’re also excited to announce we will be hosting a webinar showcasing the feature including a live demo setting up the integration! We are also delighted to have Yulia Shilkina, Director of Influencer Marketing at Gen3 Marketing join us for the session. Get first-hand insights into how our brands are using this new feature to elevate their marketing efforts. 📅 Date: Septemeber 10th, 2024 ⏰ Time: 10 am PST 💻 Where: Youtube Live Don’t miss out on this opportunity to stay ahead of the curve and maximize your ROI with data-driven decisions. Join us and unlock the power of Google Analytics for your campaigns! 👇 Register Below 👇 https://lnkd.in/gUsCYtzH

🎬 YouTube’s Latest Experiment: Long Videos in the Shorts Feed? 🤯 YouTube is shaking things up! 🚀 In a bold move, they’re testing the waters by mixing longer video clips right into the Shorts feed. Yep, you read that right—vertical Shorts might soon showcase horizontal long-form content! 🤹♂️ Why? With Shorts racking up a whopping 70 billion views daily, YouTube’s looking to leverage this format’s popularity to boost viewership across all types of content. 📈 Here’s the scoop: Format Fusion: Expect to see long-form videos making their way into the Shorts feed. Could be a wild ride, as Shorts are designed for quick bites while longer videos are meant for deeper dives. 📹 Analytics Twist: Creators might notice their long-form videos categorized as Shorts in analytics. Talk about a plot twist! 📊 Viewer Experience: Will this hybrid approach make for a seamless viewing experience or a vertical vs. horizontal clash? Only time will tell! ⏳ YouTube’s experimenting with content discovery in a big way. What do you think—will this change the game for video creators and viewers alike? Drop your thoughts below! 👇 https://lnkd.in/gWVJA7xp

🚀 Instagram Shake-Up Alert! 🚀 Instagram's turning the dial up on “Views” and dialing down on the old-school follower count and likes. 📉👋 Here's the scoop: 📊 Views are now the superstar metric across ALL formats – Reels, Stories, Photos, and Carousels. 🥳 This means more insights and a streamlined way to see how your content is really performing. Plus, repeat views are now counted too! 🔄 Why the switch? 🤔 Instagram wants you to focus on how far your content REALLY travels. With over 50% of posts in your feed coming from AI recommendations (and not just your followers), it’s time to adapt and thrive in this new content landscape. 🌐✨ Get ready to shift your strategy and embrace the power of Views! 📈👀 Let’s make the most of this change and keep pushing boundaries! 🚀 https://lnkd.in/gfiiYENn