CrowdRiff

🤠 What a time we had last week in downtown Austin, TX for #SEE2024! Thank you, Visit Clarksville, Tennessee, for the invitation, and a big shoutout to CrowdRiff for hosting such a fantastic event! Our Director of Business Development, Emily Parli, loved connecting with destination marketers, exchanging insights, and introducing our tech-enabled solutions that help DMOs of all sizes grow their reach and revenue through data-driven strategies. Here’s some of our favorite photos from the event. 📸 #TourismMarketing #DestinationMarketing #TravelMarketing #TravelandTourism Tennessee Department of Tourist Development Indiana Destination Development Corporation Michelle D. Hailey Reynolds Amanda Stravinsky Burton

I just wrapped up an incredible week at the #SEE2024 CrowdRiff Conference in Austin, TX! (Visit Austin) It was an inspiring, high-energy experience diving deeper into SEO, AI, social media strategies, and connecting with an amazing community of content creators. Being around "my kind of people" made it even better! Of course, I couldn't leave Austin without enjoying some delicious BBQ brisket and soaking up the local live music scene. I’m leaving energized and grateful for the new insights and connections—and I can't wait to put all I’ve learned into action! Special shoutout to my new friends from Louisiana & Houston!

I had an incredible time last week at the annual CrowdRiff SEE Conference in Austin, TX! Surrounded by the brightest travel and tourism minds, I was left inspired to bring new ideas back to Explore Ridgeland! Here are a few key takeaways: 🧪 The Perfect Content Mix: Blend influencers, UGC, and trends 🔑 Content Strategy Starts with Community: Building relationships is essential 🪝 Always Begin with a Hook: First impressions matter, especially online 🎥 TikTok ≠ Instagram: Tailoring content for each platform is crucial 💰 The Secret Sauce to TikTok Success: Paid ads amplify reach and impact

Back by popular demand... 🥁🥁🥁 Our content planning calendar for 2025 is here! This template will help you plan and stay organized throughout the year - you can make a copy or download and share it with everyone so they can see what's coming down the pipeline 👀 Here's a bit more about how it works: 🗓️ Monthly View: Includes key holidays, social media days, and events for destination marketers. These can work as prompts to promote your destination or engage with the travel community! 📆 Daily View: Gets you more into the nitty-gritty of planning, scheduling, and strategizing, with added fields for your editorial, social, and ad placements. Plus, a section for video and image credits! We also included some content format ideas to get that inspiration flowin'. Happy planning! #contentplanning #contentmarketing #socialmediamarketing #marketingtips #marketingstrategy #marketingresources #travelmarketing #contentcalendar

Travel marketers and creators 📢 Here's our monthly round-up of trends and content ideas for your social media planning! --- 🔥 HOP ON THESE TRENDS 🎵 Spotify Wrapped is coming soon, so get your fun stats and graphics ready (folks are speculating either Nov 27 or Dec 4 👀)! Example from Visit Eau Claire: https://lnkd.in/efqmNn3b 💕 And then I go and spoil it all… (258.8K TikToks, 24.5K Reels) - Add this audio to a video or photo carousel with the lyrics written out, followed by something silly/fun related to your destination in the place of “I love you.” Example from Visit Annapolis & Anne Arundel County: https://lnkd.in/ee35VW9N ☁️ We Can’t Be Friends remix (142.4K TikToks, 15K Reels) - Pair this dreamy track with any romantic or aesthetically pleasing shots. Example: https://lnkd.in/e3RJWcd6 --- 🚨 CONTENT PREP ALERT 🫶🏻 December 3: Giving Tuesday 🍪 December 4: National Cookie Day 🥐 December 9: National Pastry Day 🗻 December 11: International Mountain Day ⛄ December 21: First day of winter 🎄 December 25: Christmas Day & Hanukkah begins 🎆 December 31: New Year’s Eve --- 🎠 USE INSTAGRAM CAROUSELS TO BOOST REACH Instagram recommends carousel posts to boost engagement, and mentions that photo posts with music can now appear in the Reels tab, helping you reach more people! What this means for DMOs: Short-form video is still king, but don’t sleep on creative ways to use your photos and encourage swiping! Example from National Park Service: https://lnkd.in/e5K9dDTZ --- 🎄 WEBINAR: WINNING CONTENT STRATEGIES FOR THE HOLIDAYS Did you miss our webinar about holiday content planning? Never fear, check out the recording here: https://lnkd.in/eC2aq6H5 --- ❄️ META HOLIDAY PERFORMANCE PLAYBOOK Meta dropped a handy guide to help you with your holiday ad campaigns, including best practices for Reels: https://lnkd.in/gjXWxg7b What this means for DMOs: This is a competitive time for marketers, so do everything you can to stand out! Observe what performs well organically and don’t be afraid to experiment with recycling that for your paid ads—even if that means putting a meme or goofy video under the spotlight! #marketingtrends #marketingnews #marketingideas #marketingstrategy #socialmediamarketing #contentplanning #travelmarketing

Paul said it best! we had a terrific time representing Visit Syracuse in Austin at this year’s CrowdRiff #SEE2024 !

I had a great time in Austin for the CrowdRiff #SEE2024 conference! It was two days packed full of educational sessions that discussed social media marketing trends, more ways to use the Crowdriff platform, and how to bring storytelling into the heart of everything we do as destination marketers. Being able to meet and brainstorm with people that do the same job as me was incredible. Funnily enough, we got nominated for an award for an acting reel for a video called boots are cheaper than hospital bills. I had no idea until it started playing on the screen! HUGE shoutout to Jordan Dean for being the creative genius he is. You can watch it here: https://lnkd.in/gFuFyvVu

Thanks CrowdRiff for having me as your closing keynote speaker at #SEE2024 in Austin! 🤠 It was such a great conference and I can’t wait to see what you have in store next year!

And that’s a wrap! I had a wonderful experience attending CrowdRiff #SEE2024 in Austin, Texas 🫶🏻 I got the opportunity to connect with other destination professionals and learn from industry leaders. Conferences like SEE are essential to stay on top of updates, trends, and news that impact the way we market to our visitors. ✨A proud moment? Visit South Padre Island’s April fools video was nominated for a Crowdriff social award! I leave this conference happy and inspired. I can’t wait to implement new tactics on our social strategy! #Marketing #Tourism #Networking #SoPadre #TexasBestBeach