Dash Hudson

Social media updates you might have missed this week: 🗞 📇 Instagram launches new profile cards 📍 Facebook announced a new Local pulling local content from Reels, Marketplace, Groups, etc. 🤖✂️ YouTube is testing “AI-enhanced” suggestions for comment replies Links to the source articles in the comments 🔗 #socialmedianews #socialmediamarketing

Last week, our very own CMO, Kate Kenner Archibald, took the stage at Advertising Week, sharing insights alongside Meg Mitchell from United Airlines and Reyna Baker from Meta on how brands can elevate their social media strategy. ✨ Here's what they discussed: 🌟 United Airlines' Secret to Success: United Airlines leverages Dash Hudson's content segmentation tools to enhance their organic content. With a "creator mindset," they craft engaging, relatable storytelling that resonates with their diverse audience—from trend-savvy explorers to passionate aviation enthusiasts. 📈 The Results: Through a blend of Dash Hudson’s insights and curated UGC, United Airlines has seen a +85.2% increase in engagements and a +200.5% surge in video views over the past year! 🚀 We’re incredibly proud to see how United Airlines has harnessed the power of Dash Hudson to achieve industry-defining social media performance and we’re honored to share the stage with them. 👏 🔗 Read the full case study: https://lnkd.in/gu2pfid2

⭐ Meet Alyssa Aguilar, the Social Media Manager at Hunter Douglas, Inc. ➡ Scroll through to learn more about her career journey, the social campaign she’s most proud of and what she loves most about working in social. 🔗 Read the full interview: https://lnkd.in/gCUnMYEf #socialmediamanager #socialmediamarketing

Tommy Hilfiger is crushing it on TikTok! 🔥 Tommy Hilfiger is showing us the blueprint for connecting with a new generation of consumers on TikTok. They’re blending iconic fashion with modern pop culture, creating content that resonates deeply with TikTok’s audience. ✨ Engagement Rate: 11.8% 🎥 Video Views: 358.4K Tommy Hilfiger’s engagement rate is 328% higher than the average luxury brand. 🚀 Here’s how they did it: ✅ Fun & Relatable Content — TikTok is all about authenticity and fun. Tommy Hilfiger’s posts aren’t just ads; they’re moments that feel organic in the feed. Tommy Hilfiger creates content that matches Tiktok’s playful tone. ✅ Creator Collaborations — They tap into the power of creators and celebrities online who understand and connect with their brand. This not only extends the brand's reach but also builds trust with the audience. ✅ Always on Trend — Jumping on trending sounds and memes keeps the brand relevant to the TikTok culture. By focusing on these elements, any brand can drive higher engagement, increase visibility, and connect with an audience on TikTok. 🔗 Want to learn more from the top performing brands on social? Download our latest benchmark report: https://lnkd.in/g2nzyjtS

Social media updates you might have missed this week: 🗞 🛍️ Snapchat and Gen Z shoppers are most influenced to buy from creators ⏰ YouTube Shorts are expanding to 3 minutes starting Oct 15 ✂️ Editing Reels on third party apps will not hurt your reach Links to the source articles in the comments 🔗 #socialmedianews #socialmediamarketing

🚨 New Social Media Benchmark Results Are In 🚨 TikTok Continues to Experience Rapid Growth and Widespread Popularity - Brands on TikTok are thriving with a 6% monthly follower growth and have increased their posting frequency from 5 to 6 times a week. This highlights TikTok’s growing importance for both brands and users. Brands Are Producing Better Content and Seeing Better Results - Entertainment Scores are up (3.6 to 3.8), shares have grown (111 to 146), and reach has increased by 5%. Brands are mastering engaging content, and the algorithm is rewarding them. - This also highlights how competition for creating great content is heating up, and brands need to get good at becoming entertainers to grow their social channels. Brands With Higher Engagement Rates Attract More Followers - TikTok's focus is on engagement, not follower count—but follower growth signals success. Brands that create engaging content fuel a cycle: more engagement leads to more followers, which drives even more engagement. Large brands (4.3%) outperform established (3.6%) and growing brands (3.3%) in engagement rates. ✨ Top TikTok Brands by Engagement Rate: Tommy Hilfiger Golden State Warriors Glossier, Inc. florence by mills Motherly® 💥 Top TikTok Brands by Entertainment Score: We're Not Really Strangers Over The Moon Wander + Ivy Gisou by Negin Mirsalehi The Athletic Want to learn more? Download the latest benchmarks report: https://lnkd.in/gGuY2rVd 🔗

This week, we brought together some of the brightest minds in social media for our bi-annual Social Strategy Roundtables in New York, London, Sydney and Melbourne! 🌆 Big thanks to our incredible customers, industry-leading marketers, and our dedicated team for diving into the latest trends and benchmarks shaping social media today. Missed the event? Dive into our latest benchmark reports for insights across 13 industries and download them here 🔗 https://lnkd.in/grnQRebg

Just send us straight to jail 🙋♀️ Get ahead of your 2025 social strategy and download our latest social media benchmark report at the link in the comments.

Don't mind us yapping 😅 We're all of the latest emerging trends on social media, broken down by KPI metric, channel and industry. 🔗 Download the Social Media Benchmarks Report: https://lnkd.in/gWFDna4c #socialmediamanager #socialmediamarketing

🚀 Planning your 2025 social media strategy? Here are 4 must-know insights to make the most of your efforts 👇 1️⃣ Instagram has evolved While Reels are fun, images and carousels still win the reach game. And don’t forget Stories to nurture your core audience. 2️⃣ TikTok is king 👑 Engagement rates top the charts at 4.5%! Brands are now posting 6 times per week to stay ahead. 3️⃣ YouTube’s dual power Short-form content is exploding, with a 153% increase in Shorts views. But YouTube videos retain viewers better than TikTok. 4️⃣ Strategic Insights Prioritize engaging TikTok content Maximize Instagram’s carousel potential Leverage YouTube’s role as a search engine 💡 Want even more insights like these? Learn how your brand stacks up against industry leaders. Download Dash Hudson’s Benchmarks Report now and make 2025 your best year yet. https://lnkd.in/gGUq5fUp #socialmediamarketing #socialmediainsights #socialmediareport