Socialinsider

🚨 NEW STUDY: 2025 Social Media Benchmarks 🚨 https://lnkd.in/d-gCTgm9 The most comprehensive social media benchmark report is here! Get a sneak peek into what 2025 has in store and how to stay ahead of the game. ⚠️ Spoiler alert: Sticking to outdated strategies won’t cut it anymore. We analyzed 125 million social media posts from 2023 to 2024 to uncover the future of audience interactions and what brands need to do to win in 2025. Here’s what you need to know: 👉🏼 TikTok and Instagram are the main platforms for engagement. 👉🏼 Engagement on Instagram has dropped by 28% YoY, with a 2025 engagement rate of 0.50%. 👉🏼 Engagement on TikTok remains consistent, with an engagement rate of 2.50%. 👉🏼 In 2025, both Facebook and X (formerly Twitter) have an engagement rate of 0.15%. 👉🏼 People tend to prefer liking video content on TikTok more than on platforms like Instagram or Facebook, where the content is more diverse. The average number of likes per post on TikTok is about 3,092, while Instagram posts receive approximately 395 likes on average. 👉🏼 While TikTok posts average 66 comments each, representing a 73% increase YoY, Instagram posts average 24 comments, showing a 33% increase YoY. 👉🏼 TikTok has doubled its shares on posts, and Instagram's average for shares per post is 41. 👉🏼 Impressions on Instagram have increased by 13% YoY, while impressions on TikTok have remained relatively stable. 👉🏼 Brands typically post an average of 5 times per week on Instagram and 2 times per week on TikTok. And that’s not all. Our report breaks down these insights and gives you the strategies you need to adapt so you don’t have to figure it out alone! So don’t miss out on the full report here 👇🏼 https://lnkd.in/d-gCTgm9

📈 How many Social Media Interactions does each platform drive? Every like, comment, share, or DM is a glimpse into how people feel about your brand. Ignoring these signals? That’s like leaving customer feedback on 'read.' 👀 Each platform has its own interaction style, and knowing the interaction benchmarks helps you set realistic goals and fine-tune your strategy. Here are the Social Media Interactions Benchmarks across channels: 📌 LinkedIn – Median interactions: 40 👉 Native documents and multi-image posts generate the most interactions. 📌 TikTok – Median interactions: 215 👉On TikTok, videos generate more interactions(obviously). 📌 Instagram – Median interactions: 120 👉 Carousels get the most love. 📌 Facebook – Median interactions: 13 👉 Surprisingly, status posts spark the highest interactions. 📌 X (Twitter) – Median interactions: 18 👉 Videos and images outperform text-based posts. Social media interactions are more than just numbers: they tell you what your audience loves, what sparks conversations, and what (maybe) makes them scroll past. What platform brings you the most interactions? ⬇️

🚨 Stop! You're doing Competitor Analysis all WRONG! 🚨 Here's why and how to fix it ASAP ⬇️

A moment that felt like hozier's yell: you spotted in the comments, 'the social media manager deserves a raise.'

✨ 5 Social Media Updates for SMMs ✨ 📌 Meta rolls out Community Notes on Facebook & Instagram. 🎬 Instagram starts testing ‘Blend’ Reels, a new way to share content. 📝 You can now add captions to your Instagram Stories. (it looks exactly like someone commented on your story) 📹 LinkedIn introduces native video uploads for articles & newsletters. 📉 Instagram’s engagement drops 28% YoY, now averaging 0.50%. What other updates have you spotted this week?

Hear this out: No-click is actually clicking !! 🙂↕️ Did you know that not having links in your posts could actually help you get more engagement? On LinkedIn: 🔹 Multi-image posts without links get nearly 30% more engagement than posts with links. 🔹 Native document posts (like swipeable PDFs) have an engagement rate of 25.35%, compared to 21.69% for posts with links. On Facebook: 🔹 70% of posts on Facebook could be considered zero-click content.  🔹 Albums without links generate 2x more engagement than albums with links. Instead of sending people away to an external site, your new strategy should be creating content that offers value on the platform. So what does this mean? Instead of sending people away to an external site, your strategy should be about creating content that offers value right on the platform. 💡 The zero-click approach is much more aligned with how social media platforms operate today, and the algorithm is LOVING this type of content more and more. Start creating content that keeps people engaged where they already are. ✨ How well does this approach work for you? 

Since Adam Mosseri's latest update on Instagram metrics, things have been lowkey chaotic. 🙃 Let’s clear that up. Here’s your ultimate cheat sheet on the Instagram metrics that actually matter in 2025. Add these 18 key metrics to your monthly reports to track your performance with confidence. 📌 Save this for when you need it!

PSA for Social Media Managers 🚨 Boss asking for a “quick” update on performance? Here’s how to break it down FAST: 📊 KPIs: Show the numbers that matter for your social media goals. Compare them to last year + last period to spot trends. 📌 Competitors: Where do you stand across one or even multiple competitors in your industry? Show your brand’s wins (or spot what needs work). Export a PDF, send it over, and boom. You’re done.  No over-explaining, no extra meetings. You’re booked and busy, we know that. ⚡ Socialinsider does it in 5 min. What other speed hacks do you need? ⏳

🌷 Spring cleaning social media manager edition: 👉🏼 deleting screenshots to make space for other screenshots  👉🏼 deleting my notes app full of “brilliant” ideas I no longer understand 👉🏼 clearing my phone storage of 200 BTS photos 👉🏼 stopping the daily espionage on accounts that give me secondhand imposter syndrome 👉🏼 stop using the Meta Business suite What else would you add to our cleaning plan? 👇🏼

What do we really need? A Femininomenon in the world! And it starts right here, in our office, where we celebrate the incredible women who make everything possible: ✨ Adina is a full-time CMO and a mom, and somehow, she manages to balance it all with grace and wisdom. She’s a data-driven marketer who’s always ready to listen and understand. She has the superpower to step into someone else’s shoes and read their mind. And that’s what makes her one of a kind. ✨ Elena is the embodiment of determination. Once she sets her mind to something, it gets DONE. But beyond her focus, Elena also brings joy with her love for dancing and giving the best hugs. She makes us feel seen and supported in a way that leaves a lasting mark. And that’s what makes her unforgettable. ✨ Miruna is always the person behind the phone or even this post, who knows? She’s always ready to cry at sad trends on TikTok or have a chat near the coffee machine. She has a great sense of humor, and that is what makes her remarkable. ✨ Alexandra is our new member of the team, and she’s already made such a wonderful impact. From the moment she walked in, her energy was contagious, a big smile that instantly lit up the room. She came in not just ready to work, but ready to jump in and get to know everyone, building connections with such ease. And that is what makes her so inspiring. ✨ Stefania is both a software engineer and a math teacher for little kids, and the balance she strikes between the technical world and nurturing young minds is nothing short of amazing. She’s fearless, whether she’s conquering complex challenges at work or hiking through nature’s most demanding trails. And that’s what makes her so special. ✨ Diana is our product manager and the doctor of the company. She's a fighter. She’s not afraid to stand firm in her beliefs, always speaking her mind and defending what’s right. But her kindness…oh.. how she always makes time for others, offering solutions, support, and a sense of calm. And that’s what makes her irreplaceable. Happy International Women’s Day to all women, everywhere! 🌸✨