Dash Hudson

Last month, we had the privilege of hosting some of our incredible clients – Estée Lauder, Free People, Nordstrom, and Anthropologie – at our headquarters in Halifax, Nova Scotia. It was a week packed with deep dives into the social media landscape, meaningful team connections, and plenty of laughter! 🎉 Highlights of the week? - An insightful Q&A session with our brand partners and entire team – sharing success stories and next-level strategies in brand marketing. 2. Playing tour guide in our hometown, giving our customers the full Halifax experience and showing them why we’re so proud to call this place home. 3. A special afternoon hosted by The 7 Virtues Beauty Inc., where we crafted custom perfumes – the perfect blend of creativity and connection. 💫 Huge thank you to everyone who joined us and made it an unforgettable experience!

🚀 Future brand leaders: the magic lies at the intersection of data and creativity. In the latest episode of Breaking and Entering Media’s BrandSide podcast, Dash Hudson’s CMO, Kate Kenner Archibald, dives into why the future of marketing demands both art and science. With a career shaped by brands like Bobbi Brown Cosmetics and Estée Lauder, Kate shares how blending data with intuition is key to authentic connections with customers and culture: “Marketing is an art and a science. You can’t rely only on data or only on creativity—you need both to truly connect with your customer and culture.” She discusses why future CMOs will need to leverage technology to lead, and how Dash Hudson’s AI-powered platform is built to support that mission by helping brands predict and elevate content performance. 🎧 Listen to the full episode to hear Kate’s insights on the evolving role of marketers and how Dash Hudson is innovating for a creative, data-driven future. 👉 https://lnkd.in/eN8nH77g A big thank you to Jack Westerkamp for the opportunity to share these insights! 🎙️

Creators are taking the lead in shaping campaigns, boosting engagement, and delivering measurable results—and this trend is only growing. 📆 On Thursday, Nov 7 at 1:00 PM ET, join Jasmine Enberg, Principal Analyst at EMARKETER, and our very own CMO, Kate Kenner Archibald as they reveal: - Collaboration tactics to amplify campaigns and drive impact - The latest trends in social marketing for 2025 and beyond - Data-driven strategies to optimize results with creator partnerships This is a must-attend for marketers and brands looking to elevate their 2025 strategies in the creator economy. 🔗 Register now and secure your spot: https://lnkd.in/gdiPTBq8

When the costume is a little too niche 🫣

How eos Products Goes Viral with Stellar Community Management 🚀 eos has discovered a game-changing formula for social engagement—and it’s working. Using Dash Hudson, the brand achieved impressive results: ✨ +157% in TikTok video views ✨ +74% in TikTok comments ✨ +86% in TikTok shares How did they do it? By mastering three core strategies: - Real-time social listening - Content aligned with community insights - Authentic user-generated content It’s a masterclass in building connection—and conversion. 📌 Takeaway for brands: Keep content in sync with your community, invest in user-driven content, and stay adaptable in a fast-paced digital space. Want to see the full breakdown? Dive into the case study for key insights to level up your social media strategy! 👇 https://lnkd.in/gCJ8haAf

Social media updates you might have missed this week: 🗞 🎠 Instagram Chief recommends posting carousels to improve reach 🗳️ YouTube creators can now add poll stickers to their Shorts videos 🧵 Meta shares tips on how to grow your Threads presence Links to the source articles in the comments 🔗 #socialmedianews #socialmediamarketing

There's still time to register! Join us next week with Anthropologie and Meta to discover how leading brands are embracing Threads to drive engagement, build community and stay ahead of the curve. When: Wednesday, Oct 30, 2024 | 10am PT / 1pm ET Register for the event below 👇

When your lore makes it out of the computer room 👴 Let us know if we missed any of your chronically online takes in the comments 👇 🔗 Head to our blog to catch up on the latest memes of the month: https://lnkd.in/gzH76TCx

What brands can learn from the BÉIS x Wicked Collaboration 💗💚
 BÉIS just pulled off one of the most magical partnerships of the year with their new collaboration with Wicked. 
 🧙This partnership is a great example of blending creativity with cultural relevance. Here’s why this collaboration stands out and what other brands can learn:
 1. Hop on Cultural Moments 🚀
 As Wicked hits theaters this later this year, BÉIS has masterfully timed its collaboration to harness the film’s buzz. This partnership is a prime example of how true collaboration between brands can be mutually beneficial, amplifying excitement and relevance. Aligning with cultural milestones not only elevates your brand but also creates shared success that resonates with audiences. 2. Inspire by Influence Shay Mitchell brings authenticity and a personal touch to the brand’s social presence, making fans feel connected to the products beyond just the designs. Collaborations that are championed by influencers or well-known faces can amplify reach significantly. We also are obsessed with Shay and her fun loving spirit! (The viral broom trend is a fun way to get the audience excited!) 3. Leverage Platform Insights to Drive Strategy 📊
 BÉIS uses Dash Hudson’s insights to understand what resonates with its audience on Instagram and TikTok. This approach allows them to tailor content for each platform, achieving higher engagement. For example, in our BEIS case study they outperformed the retail industry by 44% on TikTok and 71% on Instagram in their Entertainment Score. 4. Always Stay Ahead of Trends 🌍
 From marketing team brand trips to Costa Rica on TikTok to collaborations like this, BÉIS is always ahead of the curve. They’ve shown that it’s not just about creating content, but creating content that matters to their audience.
 ✨ Key takeaway for brands: Get creative with your collaborations, tap into cultural moments, and ensure your social strategy is data-driven to maximize impact.
 Did this collaboration get you as excited as us? 🪄 🔗 Read More about Dash Hudson x BÉIS: https://lnkd.in/g_pVHKGw

Still stumped on your Threads strategy? 🤔 Join experts from Dash Hudson, Anthropologie and Meta to discover how leading brands are embracing Threads to drive engagement, build community and stay ahead of the curve. What you’ll learn: During this webinar, you’ll discover how Anthropologie found success on Threads, with practical tips from Meta on how your brand can seamlessly integrate the platform into your content strategy. From emerging trends to meaningful conversations, this session will help brands of all sizes harness the power of Threads. When: Wednesday, Oct 30, 2024 | 10am PT/1pm ET Register Here: https://lnkd.in/g-TXr8Hp