Digital Main Street

📢 It's not too late to secure your spot for tomorrow's webinar: Social Media for Your Business! Not understanding how to use social media effectively can leave you overwhelmed and ultimately hurt your bottom line. This workshop will leave you with a better understanding of how to leverage the power of social media to grow your online community, drive sales and reduce marketing costs. 💡 What you will learn: - How to choose the right social media platform(s) for your business - How to set up and optimize social media profiles - The basics of Instagram & Facebook shopping and how to utilize shoppable feeds - Best practices for engagement on Facebook, LinkedIn, Twitter, Instagram, TikTok and Pinterest - Growing your social media community using both organic and paid strategies - Planning and curating your social media content - Tools for managing platforms and scheduling posts to save you time and energy Join us to learn the ropes of building an engaging and profitable social media presence for your business. Register here: https://buff.ly/40D56IF #smallbusiness #smallbusinesses #smallbusinesssupport #smallbusinessmonth #smallbusinessweek #digitalmainstreet #dms #digitaltransformation #smb #smallbusinessowner #tabia #smallbusinesstips #socialmedia #socialmediapresence #socialmediaforbusiness

Tip of the Week: Micro Influencers Micro influencers usually have smaller followings, ranging from 10,000 to 100,000. Their content caters towards specific industries or interests and can have closer connection to their followers. They can be cost effective as they are generally more affordable making them a good options for those who have small budgets. Interested in learning more about influencers and social media marketing? Visit our website https://buff.ly/3iGek0j. #DigitalMainStreet #DigitalMarketing #DigitalMarketingTips #SmallBusinessMarketing #SmallBusinessTips #SocialMediaMarketing #Influencers #CanadianBusiness #SocialMedia #ContentMarketing

🌟 Find us today at the Small Business Forum 2024 - Taste of Success, hosted by the City of Toronto at Meridian Hall! Stop by to chat about how digital transformation can elevate your small business—we’d love to connect! 💻✨ City of Toronto- Business and Economy #sbfTO #Toronto #BusinessTO #startup #SmallBusiness #entrepreneur #SmallBiz #TorontoEntrepreneurs #smallbusiness #smallbusinesses #smallbusinesssupport #smallbusinessmonth #smallbusinessweek #digitalmainstreet #dms #digitaltransformation #smb #smallbusinessowner #tabia #smallbusinesstips

Last week, members of the Digital Main Street and TABIA teams joined The Honourable Minister Rechie Valdez to connect with small business owners in the Midtown Yonge BIA district. It was an invaluable opportunity to hear directly from these entrepreneurs about their challenges, successes, and ideas for a stronger future together. Many thanks to the Midtown Yonge BIA and The Honourable Minister Valdez for their steadfast support of our small business community! Businesses Visited: Padaria Toronto, Tabule Middle Eastern Cuisine, Little Sister Food Bar, AJ Spaw and Sight Care Optometry #smallbusiness #smallbusinesses #smallbusinesssupport #smallbusinessmonth #smallbusinessweek #digitalmainstreet #dms #digitaltransformation #smb #smallbusinessowner #tabia #smallbusinesstips

Tip of the Week: Authenticity Authenticity is a key factor in social media strategies because authenticity builds trust with consumers. Businesses that share genuine stories and connect with their audience on a human level create transparency. That develops the trust consumers want from businesses and therefore makes them more like to buy from you, especially when compared to other businesses that appear unapproachable or fake. When you present your story and passion to consumers, it shows there is a real person behind the business and provides the authenticity that can lead to loyalty. Curious to learn some more tips for your digital marketing? Visit our website to discover more resources: https://buff.ly/3iGek0j #DigitalMainStreet #DigitalMarketing #SocialMedia #SocialMediaTips #SocialMediaMarketing #SmallBusiness #SmallBusinessMarketing #CanadianBusiness

When Saul and David Navarro left Monterrey, Mexico for Toronto, they knew they had to bring a little slice of home with them. That’s how their idea for Canada’s very first Mexican coffee shop, La Gloria Mexican Coffeehouse and Brunch was born. Located right in the heart of Cabbagetown, their cozy café isn’t just about coffee—it’s about sharing culture, creating community, and celebrating the rich, vibrant heritage of Mexico. The brothers have made it their mission to introduce Toronto to authentic Mexican coffee, sourcing beans from regions like Veracruz, Chiapas, and Oaxaca. But it doesn’t stop there, their café doubles as an art gallery, showcasing the work of local artists and hosting events that bring the community together. The coffee shop has quickly become a neighborhood favorite with over 750 glowing Google reviews. When Saul and David set out on their mission, they knew they needed a strong online presence to match the energy of their physical café in Cabbagetown. However, navigating the e-commerce world felt overwhelming, and they needed guidance to make their business accessible to a wider audience online. That’s where the Canada Digital Adoption Program (CDAP) came in, offering Saul and David the support they needed to improve their e-commerce website. Read about La Gloria's CDAP experience building a new website here: https://buff.ly/4fc7Z7L

For the last 8 years, the Digital Service Squad Program has become an essential program for small locally-owned businesses. For most, the DSS was best known for its role in helping brick-and-mortar businesses with their digital transformation, helping them grow online and reach more customers. But the program’s influence ran far beyond the storefronts that were supported. For those who worked within the program as DSS members—like Thomas Strongman, Dylan Tamlin, and Khushi Patel—the program was a springboard for personal and professional development. When young professionals joined the DSS they weren’t just signing up to help small businesses thrive online—they were stepping into roles that built leadership, resilience, and local community. Thomas, Dylan and Khushi’s journeys highlight how the DSS program shaped future leaders while strengthening local businesses. Read their stories: https://lnkd.in/gauwQKrw Waterloo Region Small Business Centre City of Cambridge Ontario Lindsay & District Chamber of Commerce St. Catharines Enterprise Centre Toronto Association of Business Improvement Areas (TABIA) #digitalmainstreet #digitalservicesquad #dss #dms #digitaltransformation #professionaldevelopment #digitaladoption #leadership #entrepreneurs #smallbusinessmonth #smb #careerpath #smallbusinesses #localbusiness #economicdevelopment

Tip of the Week: Nano Influencers You may have heard of macro and micro influencers, but what about nano influencers? These people usually have fewer than 10,000 followers but their followers are local. These niche communities have high trust with these kind of influencers, so the engagement is specific to the content they create. Curious to learn more about social media? Visit our website to see our resources: https://buff.ly/3iGek0j #DigitalMainStreet #DigitalMarketing #DigitalMarketingTips #SocialMedia #SocialMediaTips #SmallBusinessMonth #SmallBusiness #NanoInfluencers #Influencers #CanadianBusinesses

After an incredibly successful first event, we are excited to offer our new webinar again next month! Join us for "Driving Digital Success: Strategies for Small Businesses to Succeed Online" on Thursday, November 14th at 11:30am on Zoom. In this webinar, we'll explore essential digital strategies for attracting more customers and driving growth for your small business. You will gain insights into key themes and trends crucial for building your online presence. We'll show you how to attract and keep more customers by building an authentic community, enabling personalization, staying at the forefront of innovation and more. Secure your spot and get ready to unlock your small business’s full potential! 🔓 https://lnkd.in/gVUNzhsj #digitalmainstreet #digitaltransformation #smallbusiness #smallbusinessmonth #digitalstrategy #personalization #smallbusinessmonth #virtualwebinar #smbmonth #smbs #smallbusinesssuccess #smallbusinessontario #smallbusinesscanada #digitaltransformation #digitalstrategy #digitalmainstreet #freewebinar #smallbusinesses #supportlocal

Small businesses thrive on more than just transactions—they build strong communities to amplify their voice and support their community’s needs. This Small Business Month, let’s celebrate the power of relationships and focus on creating those connections that last.🫂💫 In our latest blog, we dive deep into how shifting from a transactional approach to a community-driven one can transform your small business’s success. Curious to learn more? Click the link below! https://lnkd.in/g5yrv_ZN #smallbusinessmonth #customerrelationships #transactionsintorelationships #customermanagement #customers #smb #ecommerce #digitaltransformation #digitaltips #digitalblog #digitalmainstreet