East Side Games

Can you keep a (trade) secret? We can’t! The mobile games industry is famously tight-lipped about best practices, but at ESG, we believe in openness and sharing amongst the community of game studios and professionals. That’s why we’re particularly proud of our very own Russell Ovans, whose book 'Game Analytics: Retention and Monetization in Free-to-Play Mobile Games' is the definitive guide to modeling and predicting retention, revenue, churn, and return on ad spend. In this must-read book, Russ pulls back the curtain and shares actual data from ESG games, walking you through the techniques we’ve developed over the past 10+ years to profitably scale our games. Covering everything from SQL to Tableau, A/B testing, and optimized IAP pricing, Game Analytics offers invaluable tools for data analysts, product managers, and user acquisition pros alike — all wrapped in Russ’s easygoing, often humorous style. As one enthusiastic reviewer put it: “[I] can’t believe he was allowed to share such information about how analytics is done at East Side Games… there’s lots of information you won’t find anywhere else on the internet about free-to-play game analytics.”  See for yourself and learn more about how one successful studio is leveraging its data. Check out Game Analytics on Amazon now! https://lnkd.in/gt7UBGkH #EmployeeAchievement #ThoughtLeadership #IndustryOpenness #GameAnalytics #MobileGames

At East Side Games, our peer-to-peer recognition program, ESG Props, aims to empower ESGers to recognize their fellow employees who exemplify ESG's core values: Be Bold, Be Curious, Be Candid, Be Authentic, and Own It. Whether it’s proposing a creative solution, exceptional teamwork, or unwavering commitment to giving and asking for feedback, every act of bringing our values to life deserves some props. This quarter, we’re excited to highlight two amazing team members, Brittney MacDonald @eviecampbell who’ve really embodied what it means to "Own It" and "Be Curious." #ESGprops #OwnIt #BeCurious

https://lnkd.in/gpQ2tm2m #TruthandReconciliation, #OrangeShirtDay #EveryChildMatters #NDTR

East Side Games Group and Mighty Kingdom Unleash POWER RANGERS: MIGHTY FORCE - A New Mobile Game in Collaboration with Hasbro Available now on App Store and Google Play! Huge thank you to Hasbro, Barry Dorf 🔜 GamesCom, Mandy Paez, Paul Southworth and everyone over at Mighty Kingdom! https://lnkd.in/gbswygVh

We couldn’t be happier to announce the historic crossover: Star Trek and Doctor Who unite for Intergalactic Friendship Day! Experience the limited-time event in Star Trek: Lower Decks Mobile and Doctor Who: Lost in Time on August 1st at 2 PM PT. A huge thank you to everyone involved—you’ve been absolutely AMAZING to work with! Thank you Paramount BBC Mighty Kingdom and Bigfoot Gaming Download both games now on Appstore and Google Play! 🚀🛸 #StarTrek #StarTreklowerdecks #DoctorWho #IntergalacticFriendshipDay

Representation matters. "When RuPaul’s Drag Race Superstar strutted its way onto the App Store, it opened a whole new way to play video-games—one that celebrated self-expression and a sisterhood of stylish Queens." Thanks, Apple for this beautiful feature for our game RuPaul's Drag Race Superstar. https://lnkd.in/giwZNwsW

We love it when our different worlds intersect! Here's our lovely Jinkx Monsoon from RuPaul's Drag Race: Superstar, now appearing in the new season of Doctor Who and a welcome addition to our game Doctor Who: Lost in Time! Download here >https://bit.ly/46OOf53

Thank you to the entire All Elite Wrestling! You invited us to such an amazing event in Vancouver and we had a great time. A treat to see our game trailer up on the big screens and talk to the fans and our players! Play our game now: AEW: Rise to the Top https://bit.ly/aew-launch

Hey, it's about time man - we're bringing back the iconic stoner duo in our new match-3 title, 'Cheech & Chong's Kush Kingdom'! Available now on iOS and Android. A huge thank you to the amazing people at C&C Brooke Mangum Jace Bueno Jonathan Black and funkitron Dave Walls 🙌 ⭐️ ✌️ You all made this journey incredibly easy and fun! And of course, thank you Tommy Chong and Cheech Marin for being THE BEST ✌️ DOWNLOAD HERE > https://bit.ly/kushkingdom

We are celebrating the inspiring women of ESG, and our industry, who have paved the way for progress and innovation. Whether you’re a developer, artist, marketer, or in any other role, your dedication and creativity shape the success of our games and studio. Who is a woman in games that you admire? #IWD2024 #InspireInclusion