Equifruit

Special thanks to everyone at the 2024 Organic Produce Summit who got their cover girl/boy on with us for Bananity Fair Magazine. 💖 We love a fashion moment, and we REALLY love a banana brand moment that is making the industry more fair for farmers with #fairtrade #bcorp and #womenowned 🍌 The Banana Badassery was off the charts this year 🚀 See you at SEPC, produce industry. 😘 Fairtrade Canada B Lab WEConnect International #fruitsandveg #OrganicProduce #SustainableFarming #FairtradeBananas #BCorp #WomenOwnedBusiness #BananaIndustry #ProduceSummit #FarmToTable #EthicalBusiness #SustainableAgriculture

It's time to vote for your next TOP produce industry SUPERMODEL. Head over to Kim Chackal's LinkedIn account to choose from the top four photos of the #gpfs2024. You may be wondering at this point: does Equifruit have the authority to declare a TOP produce industry supermodel? The answer is yes. When you're a company bold enough to challenge the status quo of the entire banana industry, that boldness naturally extends to being a fashion authority too. Slay 😎

It's time to vote for your next TOP produce industry SUPERMODEL. Head over to Kim Chackal's LinkedIn account to choose from the top four photos of the #gpfs2024. You may be wondering at this point: does Equifruit have the authority to declare a TOP produce industry supermodel? The answer is yes. When you're a company bold enough to challenge the status quo of the entire banana industry, that boldness naturally extends to being a fashion authority too. Slay 😎

We are shoppers, grocers, brands, farmer and Fairtrade staff all around the globe. We come together in the choices we make so that the people who grow our food get a fairer deal for their work— because fairness should never be optional. Together, #WeAreFairtrade. 🎥: Lauren Schneiderman

We take finding the next TOP produce supermodel very seriously. That is why we had dedicated Bananity Fair Talent Scouts walking the floor, hunting for those of you who just had that #BananaBadass "it" factor. Hands up if we found you 🙌 Jennie Kim Michelle Madison 🍌🦈 Loubna Karyne Ben Naomi Fernanda Claudia David Shelby Ashley Simon Vasty International Fresh Produce Association #GPFS2024 Canadian Produce Marketing Association (CPMA) Southeast Produce Council Organic Produce Network The Ontario Produce Marketing Association (OPMA)

We came to the International Fresh Produce Association #gpfs2024 to find the next TOP produce supermodel. This person embodies the spirit of a #BananaBadass. 👏Someone who cares deeply about fair pay for banana farmers and isn't afraid to show it. 👏Someone who has an inflated sense of self-confidence in their ability to change the banana industry for the better. We found so many Banana Badasses this year, but alas, only one can be crowned TOP model. Who will it be? Stay tuned to find out. Jennie Coleman Kim Chackal Madison Hopper 🍌🦈 Ben Huyghe Naomi Bendayan Ashley McPhee Shelby Dwyer Loubna El Wacham Tamara Muruetagoiena Georgena Sampat Derek Haines Shay Myers Cathy Burn Natasha Lichty Kaitlyn Thornton Craig Slate Ed Bertaud

Women-owned, Canadian supplier Equifruit wants the world to pay fairer prices for bananas, and is using humour and innovative marketing to get the message across to trade and consumers. I heard all about their big plans from president Jennie Coleman and her team at #gpfs2024 in Atlanta. Full interview coming soon on Fruitnet channels

Hey Produce People! The first booth we got to visit was Equifruit with our main girl Kim Chackal and the Baddassery team!! This was my first time I was able to experience the Banaity Fair booth! Come check out the team here at BC409 and learn about how they pay banana farmers fairly and secure a sustainable a brighter future. Stay tuned as The Produce Industry Network will be traveling through the International Fresh Produce Association #GFPS2024 show all day! Who do you want us to go see? #innovation #freshproduce #freshfood #fruit #freshfruit #freshvegetables #freshfruits #produceindustry #fruitsandveggies #foodsafety #producelife #farming #farmlife #veggies #marketing #consumer #onions #waterforall #people #leaders #video #creative

Max MacGillivray is the O.G. UK #BananaBadass. Come meet our team at booth BC409 today. You might just turn into a Bananity Fair cover model. 🙌🪩🔥 #GFPS2024 #freshproduce #bananas #bcorp #womenowned #fairtrade #ethicalbusiness

The Packer is celebrating the 2024 Packer 25 all week, including Madison Hopper 🍌🦈, an integral part of the incredibly talented marketing team at Equifruit. Congrats Madison, you're a rock star! https://lnkd.in/e_MchjTp