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Barada Sahu at an ETRetail event spoke about how eCommerce 3.0 & Bazaar stack is the next generation stack for commerce. 🔥 Some key highlights 👉 ▶ Evolution of Commerce Stacks Commerce is evolving from the first generation stack (e.g., Amazon, Walmart) to the second generation stack, consisting of platforms like Shopify, WooCommerce, and BigCommerce. The next evolution is referred to as the "born in India stack" or the "bazaar stack," emphasizing an integrated infrastructure from listings to payments to fulfillment. ▶ Commerce 3.0 - Customer First Approach Commerce 3.0 is all about focusing on a customer-first approach. Setting up online stores is only part of coming online, true business growth is about understanding and connecting with consumers. ▶ Consumer-Centric Stack The key emphasis is on building a consumer stack, and the next generation stack is envisioned as a "customer-first bazaar" or a "bazaar economy" centered around the consumer. The goal is to connect products with consumers by understanding their behavior across various channels. ▶ Attention Across Channels Consumers today interact across multiple channels, including social media, TV ads, email, and physical stores. The importance lies in offering a consumer-first stack that seamlessly connects these channels, recognizing the unified experience of the consumer. ▶ Bazaar Economy The concept of the bazaar, seen as a uniquely Indian idea, is highlighted. The bazaar economy is described as a place where consumers and brands meet, emphasizing the vibrancy, interaction, and interconnectedness found in traditional bazaars. ▶ Challenges with Siloed Walls Traditional marketplaces are criticized for creating siloed walls and closed versions of the internet. The emerging infrastructure, including payment systems like UPI and interconnection initiatives like ONDC, aims to break down these walls and connect brands and consumers without gated barriers. ▶ Open Trade and Retail Economy Barada sees the bazaar economy as the true promise of an open trade and retail economy, contrasting it with the closed versions created by some marketplaces. What are you thoughts? Let us know in the comments. #CommerceEvolution #CustomerFirst #BazaarEconomy #eCommerce #retail

Jess Cervellon's secret sauce for D2C success? Put yourself in your customer's shoes at every single touchpoint! 👟 🎙️ Catch the brilliant Jess Cervellon, Ex-Feastables, talking with Mason about - ❓𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗯𝘂𝗶𝗹𝗱 𝗮 𝘁𝗿𝘂𝗹𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗰𝗲𝗻𝘁𝗿𝗶𝗰 𝗽𝗿𝗼𝗱𝘂𝗰𝘁? 👉 Think customer-first at every stage. 𝘍𝘳𝘰𝘮 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘵𝘰 𝘱𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨, 𝘬𝘦𝘦𝘱 𝘢𝘴𝘬𝘪𝘯𝘨: 𝘞𝘩𝘢𝘵 𝘥𝘰𝘦𝘴 𝘮𝘺 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘯𝘦𝘦𝘥? 👉 Anticipate questions. 𝘏𝘰𝘸 𝘤𝘢𝘯 𝘺𝘰𝘶 𝘢𝘯𝘴𝘸𝘦𝘳 𝘯𝘶𝘵𝘳𝘪𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘢𝘭𝘭𝘦𝘳𝘨𝘦𝘯 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘣𝘦𝘧𝘰𝘳𝘦 𝘵𝘩𝘦𝘺'𝘳𝘦 𝘢𝘴𝘬𝘦𝘥? 👉 Make information accessible. 𝘌𝘮𝘢𝘪𝘭𝘴, 𝘘𝘙 𝘤𝘰𝘥𝘦𝘴, 𝘍𝘈𝘘 𝘱𝘢𝘨𝘦𝘴 - 𝘨𝘪𝘷𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘦𝘢𝘴𝘺 𝘢𝘤𝘤𝘦𝘴𝘴 𝘵𝘰 𝘪𝘯𝘧𝘰! 👉 Consider every touchpoint. 𝘗𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨 𝘮𝘢𝘵𝘦𝘳𝘪𝘢𝘭𝘴, 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘪𝘭𝘪𝘵𝘺, 𝘸𝘦𝘣𝘴𝘪𝘵𝘦 𝘥𝘦𝘴𝘪𝘨𝘯 - 𝘪𝘵 𝘢𝘭𝘭 𝘮𝘢𝘵𝘵𝘦𝘳𝘴! 🔥 Hot take: "How can I make a website that answers the questions for my customer at the time of them browsing before it actually becomes a support ticket?" Want more game-changing #CX insights? Check out the full interview. #Ecommerce #CustomerExperience #Commerce #AI

🎙️ Our Chief Product Officer, Kausambi Manjita, just dropped some serious AI wisdom on the #EcommerceMarketingPodcast with Arlen Robinson! 🚀 ❓𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝗜 𝗶𝗻 𝗿𝗲𝘁𝗮𝗶𝗹 𝗮𝗻𝗱 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲? Kaus breaks it down: 👉 AI is about making individuals and teams more powerful. 𝘐𝘮𝘢𝘨𝘪𝘯𝘦 𝘢 𝘴𝘮𝘢𝘭𝘭 𝘦-𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘵𝘦𝘢𝘮 𝘮𝘢𝘬𝘪𝘯𝘨 𝘢 𝘣𝘪𝘨 𝘪𝘮𝘱𝘢𝘤𝘵 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘢𝘯 𝘢𝘳𝘮𝘺 𝘰𝘧 𝘥𝘢𝘵𝘢 𝘢𝘯𝘢𝘭𝘺𝘴𝘵𝘴! 👉 AI enables hyper-personalization. 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘨𝘦𝘵 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘸𝘢𝘯𝘵, 𝘸𝘩𝘦𝘯 𝘵𝘩𝘦𝘺 𝘸𝘢𝘯𝘵 𝘪𝘵. 𝘕𝘰 𝘮𝘰𝘳𝘦 𝘨𝘶𝘦𝘴𝘴𝘸𝘰𝘳𝘬! 👉 For small businesses? Focus on immediate results. 𝘓𝘰𝘰𝘬 𝘧𝘰𝘳 𝘈𝘐 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘵𝘩𝘢𝘵 𝘰𝘧𝘧𝘦𝘳 𝘣𝘰𝘵𝘩 𝘴𝘩𝘰𝘳𝘵-𝘵𝘦𝘳𝘮 𝘪𝘮𝘱𝘢𝘤𝘵 𝘢𝘯𝘥 𝘭𝘰𝘯𝘨-𝘵𝘦𝘳𝘮 𝘴𝘤𝘢𝘭𝘢𝘣𝘪𝘭𝘪𝘵𝘺. 🔥 Hot AI innovation: Personalized skin tone finders in beauty tech. 𝘞𝘦𝘭𝘭.. 𝘸𝘦'𝘷𝘦 𝘨𝘰𝘵 𝘰𝘶𝘳 𝘰𝘸𝘯 𝘤𝘰𝘰𝘭 𝘴𝘵𝘶𝘧𝘧 𝘵𝘰𝘰 - 𝘭𝘪𝘬𝘦 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘻𝘦𝘥 𝘤𝘢𝘳𝘵 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴 𝘵𝘩𝘢𝘵 𝘣𝘰𝘰𝘴𝘵 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘪𝘰𝘯 𝘳𝘢𝘵𝘦𝘴. Want to dive deeper into AI for your e-commerce biz? Hit up Kaus on LinkedIn or check out the full podcast episode. Let's make your business future-proof! 🚀 #AIinRetail #EcommerceInnovation #FutureOfCommerce #Ecommerce

From startup to $40M in 3 years— Ronak Shah, CEO of Obvi, shares the secrets behind their rapid growth! 🌟 Obvi’s unique membership model was one such game changer that drove customer engagement and boosted sales year-round. Watch Ronak's insights in our interview!

📢 The Artarium Achieves 5% Revenue Growth with Mason's AI Engine! 🌟 Artarium, a dynamic home and office decor brand, faced significant challenges in engaging website visitors and retaining customers. High bounce rates and low engagement metrics were impacting their business performance. 👉 The Challenge: Visitors were leaving the site quickly without making purchases, leading to poor retention and conversion rates. 👉 The Solution: Anmol Tripathi, Performance Marketing Manager, The Artarium, collaborated with Mason's AI Shopping Engine. By utilizing features like the smart price drops and abandoned cart nudges, Artarium transformed their customer experience. This resulted in: - Reduced bounce rates - Higher conversion rates - Significant revenue growth

🎙️ Catch our founder, Barada Sahu, on Eagan Heath's "What's Working in E-commerce" podcast, dropping gems on Generative AI in retail and commerce! 🚀 Here's a taste of the insights Barry shared: → 𝐀𝐈'𝐬 𝐋𝐞𝐚𝐩 𝐢𝐧 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 From consumer insights to product recommendations, AI's been a game-changer. But now? We're seeing a whole new level with generative AI! 🔥 → 𝐑𝐢𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈 𝐖𝐚𝐯𝐞 Large language and diffusion models are reshaping customer experiences. At Mason, we're all about applying these foundational models to real-world commerce scenarios. → 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞: 𝐓𝐡𝐞 𝐍𝐞𝐱𝐭 𝐅𝐫𝐨𝐧𝐭𝐢𝐞𝐫 As Barry puts it, we've moved from mass commerce to social commerce, and now we're entering the era of personal commerce. AI is the key to unlocking these personalized journeys. ✨ → 𝐂𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐬 Generative AI is enabling brands to create highly personalized customer experiences. It's like giving each customer their own personal shopping assistant! 💡 The future of retail is here, and it's powered by AI! Are you ready to leap forward? A big shoutout to Eagan for hosting Barry and exploring these exciting developments in ecommerce. At Mason, we're kicked about pushing the boundaries of what's possible with AI in retail! 🚀 #commerce #AI #martech #GenAI

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Festive online shoppers are changing big time! in 2023 ecommerce traffic surged by 23%, shoppers spent 10% more time per page, and viewed 22% more pages. The twist? Sales rose by 4.41% YoY. Key findings from 2023: 1️⃣ Shoppers are 81% more likely to click on personalized offers 2️⃣ Onsite product recommendations got five times more clicks 3️⃣ Product recommendations in emails saw a 13% boost in clicks 🚀 Winning strategies Retailers upped the ante with 76% more product recommendations, doubled personalized content, and introduced 5x more online pop-ups compared to previous year. 🛍 Vertical Growth ▶ Health & Beauty: Traffic up 14.76%, sales up 14.52%, AOV up 11.21% ▶ Fashion & Accessories: Traffic up 26.38%, sales up 4.56%, AOV up 4.27% ▶ Sporting Goods & Hobbies: Traffic up 23.03%, sales up 12.85%, AOV up 7.84% 📱 Mobile Rules 74% of traffic and 62% of sales came from mobile, but high-value purchases still prefer desktops, with an AOV of $141.59 compared to $109.01 on mobile. 💡 Key Takeaway Investing in easy product discovery pays off! The winners of the 2024 are going to be retailers focusing on driving product discovery, making them the top choice for savvy shoppers.

🚀 We’re going Big! Know about what’s the ecommerce powerhouse behind Ted Baker, BMW Group, and Ben & Jerry's? Well in case you're wondering, it’s BigCommerce. And today we start a new day with bringing all of mason’s AI goodness to merchants at BigCommerce. At mason, it's been my mission to see our AI Shopping Engine make a difference in the way we all shop online. I’m excited to share about Mason x Bigcommerce partnership that’s all about making shopping better and smoother for consumers. Our joint goal is to make shopping more intuitive, more personal, and frankly, more Bae. Well BigCommerce is our latest Bae! What does this collaboration mean? While I can't spill all the beans just yet… I can tell you that we're working on some exciting special sauce that combine Mason's AI prowess with BigCommerce's comprehensive platform. 🧠 🛍️ We're talking about smarter, more responsive online shopping experiences that understand what you need. Thank you for being with us every step of the way. Here's to a future where Mason and BigCommerce make your online shopping experience nothing short of amazing. A big shout out to our incredible partner Anshuman Jain & his team If you're big on BigCommerce you can find us here 👉 https://lnkd.in/dzaji554 #bigcommerce #partnership #ecommerce #retailtech #AI Barada Sahu

Customers demand a streamlined journey, often frustrated with the complexity of finding and purchasing products online. Despite vast data availability, the process remains cumbersome. Kelly Slessor talks about the persistent friction in the customer journeys, anticipating a positive shift with the introduction of AI. Acknowledging current challenges, Kelly sees a near future where the customer journey becomes truly friction-free, making it an exciting prospect for the next couple of years. #CustomerExperience #AIInnovation #Ecommerce #Retail #DTC