Ever notice how local businesses push the 'Shop Local' agenda? Let one thing be abundantly clear... they need a better offer than just that. Business isn't charity. The call to “support local” is important but often goes unheard. Why would anyone shop locally when you can buy the same stuff on Amazon or online for half the cost?
Local businesses are in SERIOUS trouble without a plan for success. Corporate America is swallowing their lion's share - simply because they don't understand offer creation, have effective advertising, leverage their connections, or even use ideas to innovate. “As consumers, we have so much power to change the world by just being careful with what we buy, said Emma Watson. Indeed, for every dollar spent at a local business, about .80 cents stays in the community.
If you're serious about growing your business, you have to invest to grow. It's as simple as that. You cannot shrink your way to growth by cutting back on ad spending or marketing. Excellent customer service, great reviews, chamber partnership, and customer referrals are necessary for growth. And with a simple marketing plan, you have unlimited potential.
As we approach the new year, maybe it’s time to do something new? Maybe a plan for increased exposure will help keep your local business top of mind?
Here are a few ideas…
1) define your brand - know the value that you bring to the public
2) determine your perfect client - who is your target audience?
3) decide on platforms to reach prospects - mix the media for best results
4) deliver your message with repetition - consistent longterm exposure gives longterm results