Regional Tourism Organization 4 Inc. (RTO4)

Regional Tourism Organization 4 Inc. (RTO4)

Travel Arrangements

Kitchener, Ontario 439 followers

Tourism Innovation

About us

Regional Tourism Organization Four Inc (RTO4), one of thirteen regional tourism offices established by the Ministry of Tourism Culture and Sport in the province of Ontario, has been called the “petri dish of tourism development in North America” by the Canadian Tourism Commission, specifically because of its innovative, analytical and non-traditional approach to growing tourism and economic development. With a $2 million budget, an office in Stratford Ontario and a small complement of staff (8), RTO4 is responsible for strategy and execution of various transient and group sport tourism initiatives throughout the year, in concert with its tourism partners and Destination Marketing Organizations from across Huron, Perth, Waterloo and Wellington.

Website
http://RTO4.ca
Industry
Travel Arrangements
Company size
2-10 employees
Headquarters
Kitchener, Ontario
Type
Government Agency
Founded
2011
Specialties
Tourism Development

Locations

Employees at Regional Tourism Organization 4 Inc. (RTO4)

Updates

  • RTO4 recognizes that all digital applications have an environmental footprint, and as such, we have started thinking about and acting on the data we are storing, the platforms we are using, and the way we are presenting our information online.  Today we wanted to share the findings of our digital sustainability audit with Wholegrain Digital, where we received a B rating on our rto4.ca website. We will work through the findings and suggestions provided to us through this process to improve our digital footprint and therefore our carbon footprint. We are committed to educating and improving the digital sustainability of our region.

    View profile for Charlotte Moore, graphic

    Senior Manager of Digital Innovation | Tourism

    If we've chatted in the last year you know that Digital Sustainability has been on my mind. At the Regional Tourism Organization 4 Inc. (RTO4) we recognize that all digital applications have an environmental footprint. While we believe that leveraging digital has never been more important for Destinations and #Tourism entities, we also acknowledge that as the pace of digital advancement is continually evolving, especially with #AI, so too is the impact these digital technologies have on the sustainability of our planet. As someone who works in Digital, I could no longer ignore this increasingly invisible problem. Today, I wanted to share with you our work with Wholegrain Digital to undergo a #digital #sustainability audit of our RTO4 website. Through this process we discovered that our relatively small and compact B2B site has produced 4.4 kg of CO2 annually and 43 KWh of energy - which is just about equivalent to charging a smartphone 1,183 times. Our site received a B rating (pretty good!!) and we continue to work through the findings and suggestions to lower the carbon footprint of rto4.ca. Equally as important, through this learning we are able to put our new knowledge into practice while working with our Destinations and Partners. I'm posting this as a starting point and look forward to sharing more of what we are working on to come! But I leave you with a thought challenge - how do visitors actually access information online? How do they dream and discover and share - what do *they* (and you!) actually use and need and how can you streamline your digital products, services and marketing efforts accordingly? Don't do it just to say you did it and don't acquire it just to have it - because the impact is real. 🌟 🌍

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  • This summer Ontario Parks will be hosting two annual events to celebrate the benefits of spending time in nature through their Healthy Parks Healthy People (HPHP) program.  We are pleased to share these events with you. Ontario Parks HPHP Celebration Day: July 19, 2024 On July 19, 2024, Ontario Parks is opening its doors at provincial parks across Ontario to celebrate the importance of spending time in nature. There will be no charge for day use access to help visitors to enjoy a wide variety of healthy outdoor activities and special events.  To guarantee access, visitors are strongly encouraged to obtain a daily vehicle permit up to 5 days in advance of the July 19 celebration at no charge if planning on visiting one of the parks offering this service.  30X30 Nature Challenge: August 2024 The annual 30x30 nature challenge takes place throughout the month of August each year. This challenge helping people prioritize healthy connections with nature by encouraging visitors to spend thirty minutes a day outdoors, per day, for thirty days. We encourage participants to keep track of their journey on Facebook, Instagram, and X by sharing photos and stories with the #30x30Challenge hashtag. Head out to a park near you on #HPHP Day this July 19 to take part in one the many events planned to help you recharge: https://bit.ly/3zv5rBt

    Park Events

    Park Events

    ontarioparks.ca

  • On June 6, 2024 Premier Doug Ford announced changes to his Cabinet. The Cabinet now includes the ministers below for the tourism portfolio. - Stan Cho becomes Minister of Tourism, Culture and Gaming, with responsibility for OLG -Neil Lumsden becomes Minister of Sport Full announcement below. https://lnkd.in/eGrxUg6k

    Premier Ford Renews Team that is Rebuilding Ontario’s Economy | Ontario Newsroom

    Premier Ford Renews Team that is Rebuilding Ontario’s Economy | Ontario Newsroom

    news.ontario.ca

  • The Ontario government is investing more than $8 million over the next three years to support cultural tourism in communities across the province. OCAF provides support to cultural tourism events that range in size from large art and music festivals to smaller events that celebrate local Ontario culture and heritage. OCAF continues to accept applications for new events and offers applicants flexibility regarding project timing and scope. Please visit the OCAF website for more information and to view the full list of recipients.

    Ontario Supporting Local Cultural Tourism Events | Ontario Newsroom

    Ontario Supporting Local Cultural Tourism Events | Ontario Newsroom

    news.ontario.ca

  • National Tourism Week kicks off on Monday, April 15!

    🌿 National Tourism Week is fast approaching! 🌿 Join the movement behind this year's theme, "Canada: Powered by Tourism" as we celebrate the vibrant stories and diversity that define our nation from April 15-19, 2024. Here's how you can participate: 🌿 Embrace the Green: Light up in TIAC green (#8BC53F) and share using #TourismWeekCanada2024. 📲 Spread the Word: Utilize our hashtags and social media resources to amplify the message. 📹 Share Your Story: Your tourism experiences can inspire others – tag them with #TourismWeekCanada2024. 📢 Get Vocal: Equip yourself with our toolkit for impactful conversations here: https://lnkd.in/emSTRZeF 🔍 Explore Further: Dive deeper into our website for additional insights and resources. Supporting tourism isn't just about destinations – it's about fueling our culture, economy, and communities. Let's come together under #TourismWeekCanada2024 to create a lasting impact. For more information and to join the movement, visit our page: 🔗 https://lnkd.in/emSTRZeF #TourismWeekCanada2024 isn't just a hashtag – it's a blueprint for our collective future!

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  • The My Main Street, Business Sustainability stream will provide up to $6.5 million of non-repayable contributions up to $20,000 in direct-to-business funding to support productivity enhancements for brick-and-mortar businesses located on main streets across southern Ontario. Funding will be made available to businesses that employ between 1 and 50 staff, have demonstrated revenue growth, and provide a business case on how the funding will strengthen their existing capacity and support their growth. The Business Sustainability stream is open for applications between February 22 and March 31, 2024. https://lnkd.in/gaTXQTbq

    Business Sustainability Stream - My Main Street

    Business Sustainability Stream - My Main Street

    mymainstreet.ca

  • The Canadian Digital Adoption Program Grow Your Business Online grant is accepting applications. The grant will help small businesses use digital tools to build their online presence, sell their products online and offer their customers a better service. In Ontario, the grant is offered through Ontario Chamber of Commerce, Toronto Association of Business Improvement Areas and the Canadian Council for Aboriginal Business. More information in the link below. https://lnkd.in/g7CYyhXX

    Grow Your Business Online: Get started

    Grow Your Business Online: Get started

    ised-isde.canada.ca

  • Regional Tourism Organization 4 Inc. (RTO4) reposted this

    Join our upcoming Forward Motion Seminar to learn how you can apply for provincial funding and add EV charging to your business. Applications are now open for Ontario’s EV ChargeON Program. This provincially funded program looks to support charging station projects across the vast majority of Ontario’s municipalities. This program will support 50% of total project costs up to a maximum of $1,000,000 per site. Eligible charging sites must meet a few requirements including being accessible 24/7 and being located in a community with a population of 170,000 or less. Register at the link below 🔗https://lnkd.in/dV59RMAv

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  • Join TIAO for their webinar on December 14th at 2.00 p.m. ET to explore TIAC's Canadian Travel Insights Dashboard and TIAO's Ontario Traveller Perception and Behaviour Monitor.

    Join our exclusive webinar for an exploration with Tourism Industry Association of Canada and Skift Advisory on TIAC’s Canadian Travel Insights Dashboard and TIAO’s Ontario Traveller Perception and Behaviour Monitor. TIAO is excited to launch the TIAO Ontario Traveller Perception and Behaviour Monitor. The nature of this partnership is directly addressing the needs the industry has identified: the need for current, accurate, and affordable data and insights about Ontario travel consumers. This new research program will provide the information your organization needs to understand how to connect with high-value Ontario travel consumers. Register at the link below : https://lnkd.in/g55zgBj4

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