RTO4 recognizes that all digital applications have an environmental footprint, and as such, we have started thinking about and acting on the data we are storing, the platforms we are using, and the way we are presenting our information online. Today we wanted to share the findings of our digital sustainability audit with Wholegrain Digital, where we received a B rating on our rto4.ca website. We will work through the findings and suggestions provided to us through this process to improve our digital footprint and therefore our carbon footprint. We are committed to educating and improving the digital sustainability of our region.
If we've chatted in the last year you know that Digital Sustainability has been on my mind. At the Regional Tourism Organization 4 Inc. (RTO4) we recognize that all digital applications have an environmental footprint. While we believe that leveraging digital has never been more important for Destinations and #Tourism entities, we also acknowledge that as the pace of digital advancement is continually evolving, especially with #AI, so too is the impact these digital technologies have on the sustainability of our planet. As someone who works in Digital, I could no longer ignore this increasingly invisible problem. Today, I wanted to share with you our work with Wholegrain Digital to undergo a #digital #sustainability audit of our RTO4 website. Through this process we discovered that our relatively small and compact B2B site has produced 4.4 kg of CO2 annually and 43 KWh of energy - which is just about equivalent to charging a smartphone 1,183 times. Our site received a B rating (pretty good!!) and we continue to work through the findings and suggestions to lower the carbon footprint of rto4.ca. Equally as important, through this learning we are able to put our new knowledge into practice while working with our Destinations and Partners. I'm posting this as a starting point and look forward to sharing more of what we are working on to come! But I leave you with a thought challenge - how do visitors actually access information online? How do they dream and discover and share - what do *they* (and you!) actually use and need and how can you streamline your digital products, services and marketing efforts accordingly? Don't do it just to say you did it and don't acquire it just to have it - because the impact is real. 🌟 🌍