Alberta can be a global model for tourism. That's the message that ITA CEO Shae Bird is bringing to a global audience this week alongside Travel Alberta CEO/Deputy Minister of Tourism & Sport David F. Goldstein when they speak at the prestigious Destinations International annual convention. They will speak about the strategy, collaboration and partnership that has helped amplify the success of such experiences as Metis Crossing, and how this community-led approach can lead to long-term social, economic and cultural benefits.
Indigenous Tourism Alberta
Hospitality
Calgary, Alberta 3,543 followers
Organization devoted to help grow and promote authentic, sustainable and culturally rich Indigenous tourism experiences
About us
Indigenous Tourism Alberta (ITA) is an Indigenous-led not-for-profit provincial destination marketing organization for Indigenous tourism in Alberta. ITA encourages and promotes authentic Indigenous tourism that showcases the unique and immersive experiences offered by its members throughout our four regions; North, Central and Southern Alberta as well as the Rockies. ITA’s overall goal is to enhance economic viability, further engage and support our Indigenous peoples and nurture these partnerships throughout the province by sharing our stories, culture and experiences with a global audience. With its head office in Calgary, ITA strives for streamlined leadership in Indigenous tourism, creating a co-ordinated voice and a shared vision of goals under the leadership of a passionate and dedicated board of directors and staff. Mission: To provide leadership in the development and marketing of authentic Indigenous tourism experience through innovative partnerships. Vision: A thriving Indigenous tourism economy sharing authentic, memorable and enriching experiences. Strategy: To grow Alberta’s Indigenous Tourism economy more than $35M by 2024 by inspiring local, national, and international visitors to experience Alberta’s Indigenous culture and history. Key Priorities: • Lead the growth and development of Alberta’s Indigenous tourism industry; • Develop sustainable market-ready and export-ready Indigenous tourism products; • Increase demand for Alberta’s Indigenous tourism experiences. Membership: ITA is a member-based organization and any Indigenous person or Indigenous organization that has an interest in advancing Indigenous tourism in Alberta may apply to become an ITA Member.
- Website
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https://indigenoustourismalberta.ca/
External link for Indigenous Tourism Alberta
- Industry
- Hospitality
- Company size
- 2-10 employees
- Headquarters
- Calgary, Alberta
- Type
- Nonprofit
- Specialties
- Marketing, Indigenous, Business Development, Partnerships, Training, and Tourism
Locations
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Primary
Get directions
144-4 Avenue SW
Suite 1600
Calgary, Alberta T2P 3N4, CA
Employees at Indigenous Tourism Alberta
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Carrie Armstrong
Founder of Mother Earth Essentials - Author of Mother Earth Plants for Health and Beauty
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Keith Diakiw, CD, B.A., B.Sc., P.Geo.
Métis Geologist | Founder of Talking Rock Tours | Naval Warfare Officer | Board Member (ITA & IGA) | Knights of Columbus (4th Degree) | Pi Kappa…
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Shae Bird
Chief Executive Officer at Indigenous Tourism Alberta
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Kendel Potskin
Traditional Métis Dancer, Entrepreneur, and Indigenous Cultural Advisor
Updates
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Alex Janvier was an iconic and beloved Indigenous man with a gift to share with the world: his art. His art is a testament to Indigenous culture and people's resiliency, beauty, and strength. He will be missed, but in Indigenous Ways of Being, he is now soaring high with the eagles, returning to his true form as a spirit in the Spirit World. It is an honour to have his gallery as an ITA member.
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We are excited to announce the successful launch of our Cultural Tourism Pathway Program! Our six participating communities have begun their transformative journey to gain the knowledge and tools to bring their community's tourism vision to life. As they explore new opportunities and forge meaningful connections, they will shape a vibrant future for Indigenous tourism in Alberta. Stay tuned for updates and join us in celebrating their achievements and the bright future ahead.
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It's the longest day of the year so you have the time to read through this article. 😉 #indigenoushistorymonth #summersolstice #indigenouspeoplesday
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ITA's biggest marketing campaign of the year is in full swing, and aims to raise awareness of Indigenous tourism among targeted travellers, and drive traffic to member websites where they can make a booking.
ITA’s summer marketing campaign aims to raise awareness of Indigenous tourism
indigenoustourismalberta.ca
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Career Opportunity! We're looking for a Specialist to join our marketing team. https://lnkd.in/eAhtawjY
Career Opportunity: Marketing Specialist
indigenoustourismalberta.ca
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Today, we honor the Great Mothers – the life-givers who nourish us all. To the amazing mothers who wipe our tears since birth, share in our growth, and hold our communities together as matriarchs, we cherish you and are grateful for the incredible role you play! To all the incredible Aunties who hold our communities together! Your wisdom, strength, and fierce love guide us. We are so grateful for you and that wicked laugh you can hear from a mile away! It takes a village to raise children, but it also takes a village to thrive together. Cheers to you on this Mother's Day. #IndigenousTourismAlberta #IndigenousTourism #MothersDay #IndigenousMothersDay #Indigenouswomenmatter
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We are seeking passionate First Nations and Métis community members to create small, dedicated teams to set direction for grassroots tourism development in their community; participants may include youth, Elders, entrepreneurs, artisans, community leaders, representatives from community organizations, and more. Apply now for our pathways program: https://lnkd.in/eauvAn-f
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May 5th came and went. It is important to understand that advocacy for Missing, Murdered, and Exploited Indigenous People isn't just one day. It's every day. We recognize the role many of our members play as community figures, family matriarchs, aunty givers, advocates, artisans, and so on. While we share and amplify the amazing work in the tourism industry, we recognize that it is only possible because it is our members that open their hearts and spirits with us at ITA and that means we stand with you in solidarity, and we hope to help foster a safe place in the industry for all Indigenous peoples to exist.
National Team Lead & Specialist, Indigenous Workforce Development at Suncor Energy. Keynote & Indigenous Truth Speaker. City of Calgary Chief David Crowchild Memorial, IAAW Esquao & USAY Changemaker Awards Recipient.
May 5th - National Day for Awareness - Red Dress, Shirt, Ribbon Day to honor the thousands of missing, murdered and exploited Indigenous Peoples (MMEIP). This day is also known as Red Dress Day. An art initiative founded by Metis artist Jamie Black to honor Missing, Murdered, Exploited Indigenous Peoples. Each dress represents the spirits of loved ones, gone to soon, taken from life without consent, and now Red dresses have become symbolic of the crisis as a result of her installation. * Almost 50% of cases remain unsolved * 50% of Exploited or trafficked people are Indigenous (90% are Indigenous youth) * 84% of Indigenous Peoples have experienced violence * Indigenous women are 12 times more likely to go missing, be murdered, targeted for trafficking than getting married, getting a degree, or having children These are the statistics currently for our people. ACTION is NEEDED! WHAT CAN YOU DO? * Read the National Inquiry Final Report: Reclaiming Power & Place and the 231 Calls for Justice * Read the Roadmaps for Action: 2021 MMIWG National Action Plan and the 2022 Progress Report on the National Action Plan * Attend a local event on Feb 14th, May 5th, Oct 4th (there are many across Turtle Island) * Hang a red dress in your window or porch or front yard * Wear RED, purchase Red shirts, pins from Indigenous vendors (take a photo and share on social media to increase awareness) * Support a MMEIP family, engage families and survivors for awareness sessions * Read a Book, a stories of lived experiences: Books: MMIW Resource Guide * Follow social media pages for MMEIP, MMIW, MMIWG2S+, MMIR, MMIR Together, if everyone does something, takes one action no matter how small, we can change the marginalization of Indigenous peoples from the history of colonization, and keep our people safe. #MMEIP #familiesfirst #RedDressDay #231CallsToJustice
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