Tourism Industry Association of Alberta (TIAA)

🌟 Announcement: Government of Canada announces $3 million in funding to support tourism recovery in Jasper and the region 🌟 We are incredibly grateful for the leadership and collaborative investment from both the Government of Canada and Travel Alberta to accelerate the recovery of Jasper’s tourism industry. The $3 million in funding announced today will be instrumental in helping Jasper rebuild, bringing essential support to one of Canada’s most cherished destinations. “Jasper’s significance to Alberta’s tourism economy and its deep connection to nature and Canadian values make it essential that we move swiftly and decisively in its recovery. This funding will help restore Jasper as a beacon of sustainability, natural wonder, and community pride—ensuring it remains a place for all Canadians to enjoy for generations to come.” – Darren Reeder, President & CEO, Tourism Industry Association of Alberta (TIAA) A special thank you to Travel Alberta Indigenous Tourism Alberta Tourism Calgary Tourism Jasper Banff & Lake Louise Tourism and all of our partners for their dedication to Jasper’s recovery and resilience. Together, we will bring visitors back to experience the beauty and spirit of this incredible region. Read the full announcement here: https://loom.ly/JPwEf1I #ExploreAlberta #AlbertaTourism #JasperRecovery #JasperStrong

🌟 Do you have your tickets yet? Don’t miss out on the opportunity to shape Alberta’s tourism future!🏞️ The Tourism Economic Budget Forum & Premier’s Dinner is quickly approaching, on November 19, 2024, at the Edmonton Convention Centre. This event presents a prime opportunity to connect with industry leaders, government officials, and Premier Danielle Smith as we discuss the trajectory of Alberta's tourism economy. Highlights Include: • A panel of experts dissecting Budget 2025 • A Q&A session with Premier Smith on our tourism sector • Insights from Naheed Nenshi on the impact of tourism and sports • A dialogue on the Jasper wildfire—lessons and future strategies • Networking with MLAs and tourism professionals at the Made-in-Alberta Reception Tickets are selling fast — secure yours today and be part of this pivotal conversation! 🎟️ For more information and to purchase tickets, visit: https://loom.ly/hVOLjhg A heartfelt thank you to our sponsors for their unwavering support: WestJet, Encore, Edmonton International Airport (YEG), Explore Edmonton Corporation, Tourism Calgary, Tourism Canmore Kananaskis, and Pursuit Collection . #AlbertaTourism #Budget2025 #TourismEconomy

🏡 Continuing the Conversation for Alberta’s Tourism Industry 🏡 TIAA recently released An Alberta Tourism Industry Workforce Housing Strategy: Towards Long-Term Labour Force Planning for a Growing Industry, addressing the pressing issue of workforce housing. As Alberta strives to increase visitor spending to $25 billion by 2035, ensuring affordable housing for our workforce is crucial. Key Insights: 🏡 A need for 100,000 new employees in Alberta's tourism sector by 2035. 💲 Incentives for aligning employee lodging costs with market rates. 🌇 Building partnerships with municipalities to foster employee housing solutions. 🏞️ Establishing frameworks for resort development focused on workforce needs. ⚽ Fair regulations for short-term rentals to create a level playing field. 🐻 Essential steps to rebuild Jasper’s workforce housing for economic recovery. This report provides strategic recommendations and promotes collaboration among industry stakeholders, government, and municipalities to tackle these challenges effectively. 💡 Explore the full report here: https://loom.ly/JkkCIWA We welcome your thoughts and feedback!

🍂🦃 Warm Thanksgiving Wishes from TIAA 🍂🦃 This Thanksgiving, we are grateful for the remarkable people who shape Alberta’s tourism industry. Your dedication and passion have helped us overcome challenges and continue driving growth. We celebrate the strength of our community and the partnerships that allow us to support one another. Wishing everyone a restful and joyful holiday weekend filled with gratitude and reflection. From all of us at TIAA, Happy Thanksgiving! 📷 John Price @johnpricephotography

🌟 Jasper Federal Land Rent and Fee Announcement 🌟 The Parks Canada through the federal government has announced rent and fee relief for residents and businesses in Jasper, effective from April 1, 2024, to March 31, 2027. This measure aims to support the community's recovery from the recent wildfires and help alleviate financial pressures. Today, in his new role as Ministerial Lead to Jasper, the Honourable Randy Boissonnault, Minister of Employment, Workforce Development and Official Languages and Member of Parliament for Edmonton Centre, on behalf of the Honourable Steven Guilbeault, Minister of Environment and Climate Change and Minister responsible for Parks Canada, announced rent relief for Parks Canada administered leases and licences in Jasper National Park. This rent forgiveness of up to $15.2 million provides financial relief to business owners, tenants and residents impacted by the wildfire. “Through Parks Canada, the federal government is working with the Municipality of Jasper and all Jasperites to ease the burden they face while rebuilding their community. This rent relief will support lessees and licensees who are experiencing financial hardship and unexpected costs to rebuild or repair properties damaged by the wildfire.” Honourable Randy Boissonnault Minister of Employment, Workforce Development and Official Languages and Member of Parliament for Edmonton Centre Revenue-generating opportunities in Jasper National Park have been significantly reduced and are not expected to recover quickly due to the wildfire. TIAA has been advocating for this essential support through Parks Canada, recognizing its importance for our Jasper partners, members, and the broader tourism industry. This relief is crucial for Jasper businesses as it can help accelerate recovery efforts and relieve cash flow constraints. "Today's announcement of rent and fee relief by Parks Canada for Jasper residents and businesses is incredibly welcome." said Darren Redder, CEO of the Tourism Industry Association of Alberta (TIAA). "The Jasper recovery is very much in early days, some businesses have just reopened, and others are still on a long path to recovery. Jasper National Park will require continued cooperation from the public, private and NGO sectors as their economy slowly rebuilds." Jasper and Jasper National Park is open and TIAA encourages responsible visitation to Jasper. Please visit Tourism Jasper to book you fall or winter Jasper visit today: https://loom.ly/a-gD4oM For more details, read the full article here from the Edmonton Journal: https://loom.ly/v9ianGU #Jasper #SupportJasper #JasperNews

🌟 Transform Alberta’s Tourism Landscape Together! 🏞️ We’re thrilled to invite you to the Tourism Economic Budget Forum & Premier’s Dinner on November 19, 2024, at the Edmonton Convention Centre. This exclusive event is a unique opportunity to engage with industry leaders, policymakers, and Alberta's Premier as we explore the future of our province’s tourism economy. What to Expect: • A panel featuring economic and political experts discussing Budget 2025 • An insightful Q&A session with Premier Danielle Smith on Alberta's tourism landscape • Key insights from Naheed Nenshi on the vital role of Alberta’s tourism and sports sectors • A discussion on the Jasper wildfire—lessons learned and strategies for moving forward • Networking opportunities with MLAs and tourism professionals during the Made-in-Alberta Reception Tickets are selling fast—don’t miss your chance to influence the direction of Alberta’s tourism! Secure your spot now before they’re gone. 🎟️ For more details and to purchase tickets, visit: https://loom.ly/hVOLjhg A sincere thank you to our incredible sponsors for their ongoing support: WestJet, Encore, Edmonton International Airport (YEG), Explore Edmonton Corporation, Tourism Calgary, Tourism Canmore Kananaskis, and Pursuit Collection #AlbertaTourism #Budget2025 #TourismEconomy

🌟 Shape Alberta's Tourism Future: Join Us for an Evening of Insights!🌟 We’re excited to bring you the Tourism Economic Budget Forum & Premier’s Dinner on November 19, 2024, at the Edmonton Convention Centre. This exclusive event offers a valuable opportunity to engage with industry experts, policymakers, and Alberta’s Premier to discuss the future trajectory of our province’s tourism economy. Event Highlights Include: • A panel of economic and political experts discussing Budget 2025 • A Q&A session with Premier Danielle Smith on Alberta's tourism outlook • Insights from Leader Naheed Nenshi on the significance of Alberta's tourism and sport economy • A panel on the Jasper wildfire – lessons learned and the way forward • Networking opportunities with MLAs and tourism professionals at the Made-in-Alberta Reception Don't miss this chance to be part of shaping Alberta’s tourism future. Tickets are limited, so be sure to secure yours today! 🎟️ For more information and ticket reservations, visit: https://loom.ly/hVOLjhg A big thank you to our amazing sponsors for their continued support: WestJet Encore Edmonton International Airport (YEG) Explore Edmonton Corporation Tourism Calgary Tourism Canmore Kananaskis Pursuit Collection #AlbertaTourism #Budget2025 #AlbertaTourismEconomy

🧡 Honouring National Day for Truth and Reconciliation 🧡 On Canada's National Day for Truth and Reconciliation, we pause to reflect on the tragic legacy of residential schools and the ongoing impacts on Indigenous Peoples. In Alberta’s tourism industry, we have the opportunity and responsibility to contribute to the healing and reconciliation process by fostering respectful relationships with Indigenous communities. On September 30, we honour the voices, stories, and invaluable contributions of Indigenous Peoples across Alberta. This day encourages us to learn from the past, recognize the enduring impacts of colonization, and strengthen our commitment to meaningful partnerships with Indigenous communities. Indigenous Tourism Alberta and Travel Alberta continue to lead the way in supporting Indigenous tourism. Their work represents critical steps toward a more equitable and inclusive industry where Indigenous perspectives and leadership are central. However, we recognize that the journey toward reconciliation requires ongoing effort. Here’s how we can contribute on this important day: 📚 Educate yourself about the history of residential schools, treaties, and the lasting impacts on Indigenous communities. 🔗 Engage with Indigenous communities by actively listening to their stories and understanding their perspectives. 🌾 Promote and support Indigenous-led businesses and experiences, contributing to the growth of Indigenous tourism in Alberta. 🧡 Encourage residents and visitors to explore authentic Indigenous experiences that foster respect, appreciation, and a deeper connection to Indigenous cultures. Travel Alberta and Indigenous Tourism Alberta's groundbreaking efforts are just the beginning. Our ongoing commitment to reconciliation and equitable tourism practices remains essential as we work together to build trust and create meaningful opportunities for Indigenous communities. For more information on how you can engage in reconciliation, visit the Indigenous Tourism Alberta Toolkit. https://loom.ly/yPkDPsU #EveryChildMatters #TruthAndReconciliation #IndigenousVoices #OrangeShirtDay

🏨 An Alberta Tourism Workforce Housing Strategy 🏨 Ensuring affordable housing for a growing tourism workforce is foundational to achieving long-term success in the visitor economy. Destinations around the world, and in our own back yard, have grappled with this issue for decades. The report is intended to be used as a resource for municipalities across Alberta who are interested in moving the needle on affordable housing. Key Highlights: 💲 Incentivizing Investment: Align employee lodging costs with market prices to encourage housing development. 🌇Municipal Partnerships: Encourage municipalities to support employee housing through land donations, finance access, and streamlined regulations. 🏞️Best Practices for Resorts: Create a framework for resort development with a focus on workforce and transportation planning. ⚽Level Playing Field: Establish fair regulations for short-term rentals to compete with traditional hotels. 🐻Rebuilding Jasper’s workforce housing rapidly post-wildfires is essential for economic recovery. The report outlines strategic recommendations to tackle these challenges, emphasizing best practices and innovative collaboration between industry, government, and municipalities. 💡 Read the full report to learn more: https://loom.ly/JkkCIWA This study was a collaborative effort of Alberta tourism partners and was made possible with the generous support of the following organizations: Edmonton Destination Marketing Hotels Ltd., Calgary Hotel Association and Banff & Lake Louise Hospitality Association

📆 Join Us for an Evening of Insight & Networking! 📆 We’re thrilled to host the Tourism Economic Budget Forum & Premier’s Dinner on November 19, 2024, at the Edmonton Convention Centre. This exclusive event is your chance to connect with industry leaders, policymakers, and the Premier of Alberta as we discuss the future of Alberta’s tourism economy. Event Highlights: • Expert Economic and Political Panel on Budget 2025 • Premier Danielle Smith Q&A on the future of Alberta's Tourism Industry • Leader Naheed Nenshi, The value of Alberta's Tourism and Sport Economy • Jasper Wildfire Panel - Lessons Learned and the Path Forward • Network with MLAs and tourism leaders at the Made-in-Alberta Reception Don’t miss out on this unique opportunity to shape Alberta’s tourism future. Secure your tickets today, space is limited! 🎟️For tickets and event information, please visit: https://loom.ly/hVOLjhg Thank you to our incredible sponsors for their support: WestJet Edmonton International Airport (YEG) Explore Edmonton Corporation Tourism Calgary Tourism Canmore Kananaskis Pursuit #AlbertaTourism #Budget2025 #AlbertaTourismEconomy