Insight Studio

After an incredible journey spanning over 15 years, we are ready to announce exciting news. Insight Studio’s marketing and creative services are transitioning to Dunne Consulting and Graph Com. Building something from the ground up has been an incredible journey—one filled with growth, learning, and invaluable experiences. Our relationship with Steve Dunne and Craig MacLeod spans our 15-year career, and we feel good to know that Insight Studio’s clients will continue to receive exceptional marketing services, care, and attention. Dawn and I are transitioning from the agency world to a consulting group.  Our new chapter as “The Insight Group” is our opportunity to focus on what we are passionate about day to day. Dawn will spend her time focussing on facilitation and strategic planning, and myself (Kerry Anne) will be passionately working with clients on brand strategy, and providing training, and coaching. As we embark on this new phase of our lives and careers, we are filled with anticipation for what lies ahead. We cannot wait to introduce you to The Insight Group and continue our journey of making a meaningful impact. Yours truly Kerry Anne MacDougall & Dawn Binns

This office sure has been good to us💕 It’s been Insight’s home for over seven years. We’ve loved it so much… but it's time for us to move on! If anyone is looking for a new downtown location with the ✨best view in Charlottetown,✨ our lease is coming to an end, and this big, bright, beautiful office space needs a new tenant! Reach out to Dyne Holdings for more information.

This past fall, we had the pleasure of working with 4H PEI on a campaign to recruit new members and volunteers. We dubbed it the "4-H Effect" because of the transformational impact 4-H and its programs can have on everyone involved. Working on this project was truly inspiring for all of us! And, we're thrilled to say our campaign hit the mark, racking up impressive results in just six weeks: 🔹Over 570,000 impressions 🔹Over 8,250 engagements 🔹A 116% increase in website traffic Read about the 4-H Effect and our campaign work here: https://lnkd.in/dxq3_auG #4HPEI #4H #DigitialMarketing #DigitalCampaign #SocialMediaMarketing 4-H Canada

When The PEI School Milk Foundation came to us for a much-needed rebrand, they also needed some new educational material that appealed to kids in modern classrooms.  Our challenge was to make milk fun again - so we had some fun pulling this edutaining video together!  So, what do you think? Does this video put you in the moo’d for milk? 🐄🥛 https://peischoolmilk.ca/ #PEIDairyFarmers #videoproduction #marketing #edutainment

✨ "Changing the way corporations and governments buy is not an easy task. That is why WBE Canada is committed to building strong partnerships with organizations that provide great support to Canadian women-owned businesses, such as Centre for Women in Business, Explore IP, Inner City Capital Connections, Ontario Government – MEDJT, PARO, Trade Commissioner Service, and many others." Click the link below to read the message from WBE Canada's President & CEO, Silvia Pencak! 📖 Discover the vision and goals for January 2024. https://lnkd.in/eB-3g-vB #WBECanada #LeadershipJourney #CEOInsights #womeninbusiness

Celebrating one year of the Insight Blog! 🎉 This time last year, we decided to create a platform to share our takes, thoughts, and ideas on the ever-changing marketing landscape. Since then, our team has written 16 blog posts covering a range of timely topics. Jumping on the 2023 recap trend, we're resharing our most popular blog post of the year, "Weathering the Storm: Marketing During Tough Economic Times," 🌪️ written by our Creative Director, Mark MacLean. If you missed it, now's your chance to catch up. Stay tuned for more juicy blog posts to come in 2024! Thanks for reading 😊 https://lnkd.in/exFMbkVY

Choosing a retainer over project-based marketing ensures consistent, strategic, cost-effective support for your business. Picture this: ▪️Long-term goals take precedence over isolated projects. ▪️Proactive marketing anticipates issues before they arise.  ▪️A team of specialists manages all your diverse marketing channels, ensuring a consistent message. And on top of that, retainer clients get preferred pricing and priority treatment! Retainers are not just a service; they build partnerships tailored to elevate your brand and reach your business goals. Opting for a retainer means welcoming a trusted partner into the fold, an external team fully dedicated to the growth and success of your business. Check out our blog on the benefits of retainer-based relationships: https://lnkd.in/eWNvrJbC

Look at this adorable card Dawn received from Grade 5 Students at Stratford Elementary School. 🤗 Last week, Dawn spent a few days at the school as a volunteer from Junior Achievement PEI, talking with students about how important local businesses and entrepreneurs are for our Island community. She said she loved being there and meeting kids who might just be the next generation of Island entrepreneurs! We highly recommend checking out Junior Achievement programs and getting involved as a volunteer.  #JACanada #Volunteer #entrepeneurship

This one is for anyone who thinks their organization's target audience is "everyone." Our latest blog explores the intricate art of identifying and understanding your target audience—and avoiding the pitfalls of a one-size-fits-all approach. From demographics to behavioural patterns, learn how to craft content that resonates deeply with the right audience for your organization’s lasting success. https://rb.gy/49p5k1

Earlier this year, we had the opportunity to rebrand Blooming House Women’s Shelter. The more we learned about this incredible organization, their dedicated team and the invaluable services they offer to women in need, the more excited we got about the project! Our goal was to create a logo, and visual identity that was simple, easily recognizable and unique while embodying the warm, welcoming and hopeful qualities of the organization. Check out our brand breakdown below.⬇️