ICA - Institute of Canadian Agencies

⏳ Time is running out. The #EffieCanada Extended Deadline this Friday is your last chance to get those cases in before Call for Entries closes. Pro tip: Don't wait until the day before to start your entries in the Entry Portal: https://lnkd.in/gCXCx6xB Setting up your entries in advance can help you avoid that last minute scramble. 🍳 #CallForEntries #EffieCanada2025 #EffieAwards #MarketingEffectiveness Effie Worldwide

Back by popular demand! Improve your agency's skills at selling great work that works. ✅ Our Presentation Skills Workshop Series with Sell It Great's Ben Levy has sold out both times we've offered it, so we're bringing him back with new dates this Spring! Don't miss out. The series includes three 90-minute virtual sessions: Session 1️⃣: The Story that Always Wins Monday, May 12th @ 1:00pm ET Session 2️⃣: Stop Reading Slides Monday, May 26th @ 1:00pm ET Session 3️⃣: Turning Presentations into Conversations Monday, June 9th @ 1:00pm ET More details and session descriptions can be found on the sign up link. Discounted rate for #ICA members. 👉 Sign up now: https://lnkd.in/gmyYKkAW #PresentationSkills #AgencyTraining #TrainingUnlimited #WorkThatWorks

We're thrilled to announce new appointments to our Board of Directors. 🙌 Welcome our newest board members, Brent Choi, Partner & CEO at Angry Butterfly; Sacha Lai-Svirk, VP, Partner at Outpost379; and Paulo Salomao, Founder & CEO at King Ursa. Alongside them, board member Ryan Timms, President at McCann Canada, steps up to the role of Vice Chair. Each of these leaders brings diverse expertise and perspectives, and further bolsters the #ICA's commitment to drive agency growth and increase global recognition of Canada's agency sector. ➡️ Read more via LBBonline - Little Black Book: https://lnkd.in/e_MR-tA3 #CanadianAgencies #BoardOfDirectors #BrandsNeedMoreCanada

🛑 Here are 3 things to do RIGHT NOW if you’re entering the #EffieCanada Extended Deadline on April 4th: 1️⃣ Register in the Entry Portal (if you haven’t already): https://lnkd.in/gCXCx6xB 2️⃣ Verify if your agency is an #ICA member and take advantage of the discounted entry fee at checkout: theica.ca/members 3️⃣ Double check the Entry Kit for anything you may have missed: https://lnkd.in/g_7YrKzi We’re in the home stretch, so email our team with questions as you finalize your submissions. Connect with us here: https://lnkd.in/g_7YrKzi #CallForEntries #EffieCanada2025 #EffieAwards #MarketingEffectiveness Effie Worldwide

What makes the #ICA’s Creative Power List different from other agency rankings?💡 1️⃣ Fuelled by agencies: Globally, leaders have questioned the number and transparency of award schemes. In 2020, we formed an advisory group of agency leaders to debate this issue for Canada, and the Creative Power List was born. 2️⃣ Fewer shows: The Creative Power Advisory Group decides which national and international awards should matter, what they are worth, and how to create a transparent scoring system. 3️⃣ Fully transparent: Scoring data is obtained directly from awards programs and audited by Doane Grant Thornton LLP. The detailed scoring methodology is published so you know how rankings are calculated. #ICYMI the Creative Power List 2025 is out! Read more about it: https://lnkd.in/g7ieTnjm #CreativePowerList #CreativePowerList2025 #CanadianAgencies #CanadianBrands #AgencyRankings

"The allure of hybrid work environments has grown so strong that some are willing to accept pay cuts to enjoy the flexibility and benefits they offer." Darian Kovacs ♾️, Partner at Jelly Digital Marketing & PR Agency, argues that recognized employees are more engaged and productive. So the challenge is clear: how do you maintain effective recognition in a hybrid workplace? ➡ Read the article: https://lnkd.in/gM8eMMVR The #ICA’s Report on Marketing, in partnership with Globe Media Group, is where Canada’s leading agencies and brands discuss insights, cutting-edge research, and drivers of effectiveness. #ReportOnMarketing #Hybrid #EmployeeRecognition #BusinessInsights

⏳Aiming for the #EffieCanada Final Deadline? Here's your reminder that it's coming up this Friday, March 21st. Need a little more time? No problem. The Extended Deadline is there for you on April 4th. Head on over to the Entry Portal and get your entries set up—you don't want to leave that 'til the last minute: https://lnkd.in/gcZ9UiZd ➡️ 2025 Entry Kit: https://lnkd.in/g_7YrKzi And don’t forget, our team is here to answer any questions that pop up as you get closer to the deadline. (We answer your emails super quick, if we do say so ourselves. 😉) #CallForEntries #EffieCanada2025 #EffieAwards #MarketingEffectiveness Effie Worldwide

The Creative Power List 2025 is out. 💪 Here are the brands that reached the Top 10: 1️⃣ Heinz (Kraft Heinz) 2️⃣ Skip 3️⃣ adidas 4️⃣ Dove Canada (Unilever) 5️⃣ Stok'd Cannabis Retail Store 6️⃣ Coors Light (Molson Coors Beverage Company) 7️⃣ Molson Canadian (Molson Coors Beverage Company) 8️⃣ Association of Registered Graphic Designers (RGD) 9️⃣ Egale Canada 🔟 KFC Canada (Yum! Brands Subsidiary) 💥 See the full brand rankings here: https://lnkd.in/gGXB6h83 Co-created by agencies, the #ICA, and Doane Grant Thornton LLP, the Creative Power List is the annual, transparent ranking of Canada’s agencies and brands, as measured by performance in the awards that matter most. #CreativePowerList #CreativePowerList2025 #CanadianAgencies #CanadianMarketing

The Creative Power List 2025 is out. 💪 Check out the agencies that cracked the Top 10: 1️⃣ Rethink 2️⃣ FCB Canada 3️⃣ Dentsu Creative 4️⃣ Klick 5️⃣ Angry Butterfly 6️⃣ Courage Inc 7️⃣ Leo Canada 8️⃣ VML 9️⃣ Ogilvy Canada 🔟 McCann Canada 🔥 See the full agency rankings here: https://lnkd.in/gZbC-M2e Co-created by agencies, the #ICA, and Doane Grant Thornton LLP, the Creative Power List is the annual, transparent ranking of Canada’s agencies and brands, as measured by performance in the awards that matter most. #CreativePowerList #CreativePowerList2025 #CanadianAgencies #CanadianMarketing

The Creative Power List 2025 is here. 💪 Co-created by agencies, the #ICA, and Doane Grant Thornton LLP, the Creative Power List is the annual, transparent ranking of Canada’s agencies and brands, as measured by performance in the awards that matter most. 🔥See the top Agencies: https://lnkd.in/gZbC-M2e 💥See the top Brands: https://lnkd.in/gGXB6h83 #CreativePowerList #CreativePowerList2025 #CanadianAgencies #CanadianMarketing