Rethink

Rethink New York CCO Tara Lawall shares her passion for the future of Rethink New York with the collaboration of 350 Canadians.

Thank you, LBBonline - Little Black Book and to all our Rethinkers, clients and production partners who make this happen. Merci à LBBonline - Little Black Book, aux Rethinkers, à nos clients et à nos partenaires de production d’avoir rendu ça possible.

The WARC Rankings bring together the results of the most important global and regional creative awards of 2024, highlighting the leaders in the industry. Thrilled to be recognized by WARC as the #1 Independent Agency for 2025. WARC’s Creative 100 is a global showcase of the world’s best 100 campaigns. Proud to see our work with Molson Coors Beverage Company for Coors Lights Out as the #2 campaign for creativity (and thank you, Shohei! ⬛⚾️). . Les classements WARC rassemblent les résultats des plus grands prix de création internationaux et régionaux pour 2024, mettant en lumière les leaders de l’industrie. On a le grand plaisir d’annoncer que Rethink a été nommée meilleure agence indépendante en 2025 par WARC. La vitrine internationale Creative 100 de WARC présente les 100 meilleures campagnes à l’échelle internationale. C’est une grande fierté de voir notre collaboration avec Molson Coors Beverage Company pour Coors Lights Out arriver au 2e rang des campagnes créatives (et merci, Shohei! ⬛⚾️).

Never, ever.

“Years of listening to lofty brand promises have made consumers experts at spotting who’s truly living their values vs. who’s just riding the wave. That’s exactly why humour is cutting through: in a world where everything feels like a performance, comedy tells the truth—because it’s rooted in truths.” Vi La is Senior Creative Strategist at Rethink New York by day and stand-up comedian by night. Check out Vi’s 3 principles of comedy that brands can use to navigate this post-purpose branding landscape in LBBonline - Little Black Book. 

Rethink New York CCO Tara Lawall is conquering creativity! Campaign US has recognized Tara in its list of winners for the 2025 Inspiring Women awards. Congratulations, Tara! https://lnkd.in/dG2m_iqH 

Thank you to The Drum!🥁 So proud of all the work and individuals who make it happen.

If you saw this campaign, you probably need a better mattress. We worked with IKEA to slide into people’s DMs in the middle of the night. Anyone who responded got a deal on a new mattress. Si vous avez vu cette campagne, vous avez probablement besoin d’un meilleur matelas.  On a travaillé avec IKEA pour envoyer des messages privés aux gens en plein milieu de la nuit. Tout le monde qui répondait obtenait un rabais sur un nouveau matelas.  https://lnkd.in/eejKnUMA

“Brands need the flexibility to be responsive...so when something comes up you have the confidence to communicate.” Listen to Rethink CSO Sean McDonald discuss the challenges brands face, staying memorable, challenging category conventions and more on Advertising Week’s AW360 podcast.

Are those a series of luxury brand ads? Look again. It’s actually our new work for IKEA Canada. We teamed up with IKEA to create a series of spots disguised as high-end brand ads, before revealing that they were actually for the IKEA products featured throughout. Showing that IKEA’s affordable products fit seamlessly into any environment. Est-ce qu’il s’agit de pubs pour des marques de luxe? Regardez à nouveau. En fait, c’est notre plus récente collaboration avec IKEA Canada. On a créé une série de pubs qui semblent mettre de l’avant des produits haut de gamme, avant de révéler qu’elles font la promotion des produits IKEA qui s’y trouvent. Une belle façon de montrer que les produits abordables de IKEA se fondent dans n’importe quel décor.