Kickstart Connections

Lucinda Underwood and I just recorded a new episode of Kickstart Connections where we discussed current marketing trends and where we think they're headed for the rest of 2024 and beyond -- including companies who focus on strategies such as purpose-driven marketing as well as hyper-personalization. The episode will be out this Wednesday on YouTube and wherever you get your podcasts! Where do you think marketing trends are headed? Let me know below👇

There’s a lot of moving parts when planning a big conference or event but one things organizers always ask themselves is, “how do I create an impactful and memorable experience for attendees?” There isn’t only one answer to that question but OUR answer to that question at BNV Media and Kickstart Connections is adding pop up podcasts into the mix. Here's why they're a game-changer: ➱ Interactive Engagement: With live pop-up podcasts, attendees aren't just passive listeners; they become active participants. They can join the conversation, ask questions, and even contribute their own insights, fostering meaningful engagement and dialogue. ➱ Energy Infusion: We’ve put on 3 pop up podcasts at conferences over the last 6 months with our 4th coming this May in Toronto and every single time the pop up podcast has created a buzzing atmosphere, starting with the anticipation as attendees gather around the podcast setup, eager to dive into thought-provoking discussions and captivating stories. ➱ Memorable Experiences: Live pop-up podcasts leave a lasting impression. They offer a unique opportunity for attendees to connect with industry experts, thought leaders, and fellow enthusiasts in real-time, creating memories that linger long after the event concludes. ➱ Content Amplification: Podcasts (as we know) are a powerful medium for sharing knowledge and insights. By capturing key moments of the conference in real-time, live pop-up podcasts extend the reach of valuable content far beyond the event itself. The unique content created from pop up podcasts can live on, post conference across social media and can even be used to promote future conferences. So, if you're looking to elevate your next conference or event, consider the power of live pop-up podcasts. We’ll see you soon! #LivePodcasts #Conferences #MemorableExperiences #popuppodcast #Podcasting #InteractiveExperiences

In today’s attention economy, it’s not always easy to: 1. Grab someone’s attention 2. Hold that attention 3. Build an authentic connection through that attention. As businesses strive to foster genuine connections with their audience, podcasting has emerged as a powerful tool for cultivating trust and authenticity. Here's why podcasting can be a game-changer for your business: 1. Authenticity Amplified: Podcasting allows you to showcase the human side of your brand. Through unfiltered conversations, storytelling, and sharing valuable insights, you can connect with your audience on a deeper level. Authenticity resonates with listeners, building a sense of trust and credibility around your business or brand. 2. Direct Access to Your Audience: Podcasting offers a unique opportunity to engage directly with your target audience. By delivering valuable content tailored to their interests and pain points, you can establish yourself as a trusted authority in your industry. This direct line of communication cultivates a sense of community and loyalty among listeners. 3. Building Relationships, Not Just Transactions: Unlike traditional forms of marketing, podcasting allows for meaningful, ongoing dialogue with your audience. By consistently delivering valuable content, you can nurture long-term relationships built on trust and mutual respect. These relationships extend beyond one-time transactions, which can lead to the creation of brand advocates who champion your business to others. 4. Expand Your Reach: Podcasting offers the opportunity to reach new audiences and expand your brand's visibility. With millions of listeners tuning in to podcasts daily, you can tap into new markets and demographics, increasing brand awareness and driving organic growth. In summary, podcasting is not just another marketing channel—it's a powerful tool for building authentic connections and creating real trust with your audience. By leveraging the medium to share valuable content, engage in meaningful conversations, and tell your brand's story, you can elevate your marketing efforts and create lasting relationships with potential customers and clients. Have you been thinking about starting a podcast for your business? Drop a comment below and let us know where you are in the process and maybe we can help! #Podcasting #AuthenticMarketing #BuildingTrust #BusinessGrowth

Yesterday I posted about what it looks like for your business to partner with BNV Media to create a podcast. In the most recent episode of Kickstart Connections, I sat down with Lucinda Underwood to discuss this topic further as well as why podcasting can be its own marketing funnel. Check it out below! #podcasting #podcastingforbusiness #businesspodcast #marketingmix https://lnkd.in/eq7w64bm